Blue Apron Adds Breakfast to Its Menu
21 Março 2022 - 8:49AM
Business Wire
New Offerings Created to Meet Customer
Demand
Blue Apron (NYSE: APRN) adds quick and delicious breakfast
recipes to its menu as the company continues to expand offerings to
meet customer demand. Available to order starting today, the
options are part of Blue Apron’s Add-ons offerings, expanding the
product line beyond appetizers, side dishes and desserts.
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the full release here:
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Fried Egg & Prosciutto Sandwiches
with Smoked Gouda & Calabrian Mayo – Blue Apron adds breakfast
options as part of its expanded Add-ons menu. (Photo: Business
Wire)
“In a recent survey, over 35% of customers who participated told
us that they wanted to see breakfast recipes on our menu. They
asked and we delivered,” said John Adler, Blue Apron’s Vice
President of Culinary.
Designed to be ready in 15 minutes or less, the breakfast
Add-ons are creative and flavorful recipes, offering customers easy
options for busy weekdays. They feature classic breakfast
ingredients with an elevated twist.
“As we were designing these recipes, we wanted to go beyond the
basics and explore multiple breakfast formats, from traditional to
more indulgent options, while still offering interesting flavor
combinations that our customers have come to expect from us,”
continued Adler. “For example, our breakfast sandwiches include
smoky cheese, spicy mayo, salty prosciutto and a pillowy potato
bun, and our breakfast tacos combine melty, white cheddar cheese
that perfectly balances the smoky heat from the chipotle sour
cream.”
Recipes are available through Blue Apron’s website and mobile
app on a rotating basis, and will include:
- Fried Egg & Prosciutto Sandwiches with Smoked Gouda &
Calabrian Mayo
- Cheesy Egg & Bell Pepper Tacos with Chipotle Sour
Cream
- Buttermilk-Cornmeal Pancakes with Maple-Fig Syrup &
Pistachios
- Creamy Spinach & Egg Sandwiches with Parmesan Cheese
- Sourdough French Toast with Cherry-Maple Syrup &
Almonds
“As a culinary team, we plan to continue to iterate on the
breakfast options based on customer feedback,” added Adler. “We
want to further expand the Add-ons category, along with our
offerings as a whole, to continue to give customers the flexibility
to make choices that better fit their lifestyle.”
To learn more about the culinary inspiration behind breakfast
Add-ons, visit cook.ba/breakfast
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™.
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity and
challenge their abilities to see what a difference cooking quality
food can make in their lives. Through its mission to spark
discovery, connection and joy through cooking, Blue Apron
continuously focuses on bringing incredible recipes to its
customers, while minimizing its carbon footprint, reducing food
waste, and promoting diversity and inclusion.
Forward-Looking Statements
This press release includes statements concerning Blue Apron
Holdings, Inc. and its future expectations, plans and prospects
that constitute "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. For this
purpose, any statements contained herein that are not statements of
historical fact may be deemed to be forward-looking statements. In
some cases, you can identify forward-looking statements by terms
such as "may," "should," "expects," "plans," “forecasts,”
"anticipates," "could," "intends," "target," "projects,"
"contemplates," "believes," "estimates," "predicts," "potential,"
or "continue," or the negative of these terms or other similar
expressions. Blue Apron has based these forward-looking statements
largely on its current expectations and projections about future
events and financial trends that it believes may affect its
business, financial condition and results of operations. These
forward-looking statements speak only as of the date of this press
release and are subject to a number of risks, uncertainties and
assumptions including, without limitation, the company’s ability to
continue to expand its product offerings; the company’s ability,
including the timing and extent, to successfully support the
acceleration and execution of its growth strategy; its ability to
sustain any increase in demand resulting from both its growth
strategy and the COVID-19 (coronavirus) pandemic; changes in
consumer behaviors that could lead to declines in demand for its
product offerings; its ability to maintain and grow the value of
its brand and reputation; general changes in consumer tastes and
preferences or in consumer spending, including as a result of
inflation or other negative economic factors, whether as a result
of the COVID-19 pandemic or otherwise; its ability to comply with
modified or new laws and regulations applying to its business or
the impact that such compliance may have on its business; its
ability to obtain and maintain intellectual property protection;
and other risks more fully described in the company’s Annual Report
on Form 10-K for the year ended December 31, 2021 filed with the
SEC on February 25, 2022, and in other filings that the company may
make with the SEC in the future. The company assumes no obligation
to update any forward-looking statements contained in this press
release as a result of new information, future events or
otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220321005358/en/
Media Contact Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Investor Contact Tip Fleming Blue Apron
tip.fleming@blueapron.com
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