Blue Apron Expands Menu to Largest Number of Options To-Date
19 Maio 2022 - 5:30PM
Business Wire
Offerings Include New Family Friendly Recipes,
Expanded Add-ons and Sparkling Wine
Blue Apron (NYSE: APRN) expanded its food and wine offerings to
the largest number of options to-date, with additional Four-Serving
recipes, expanded Add-ons and newly added premium sparkling
wines.
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Blue Apron expanded its menu to offer the
largest number of options to-date, with additional Four-Serving
recipes and expanded Add-ons. (Photo: Business Wire)
“Over the past few years, we have focused on delivering the
right variety, flexibility and choice to meet our customers’ needs
in the kitchen,” said Josh Friedman, Blue Apron’s Chief Product
Officer. “The expanded Family Friendly and Add-on options continue
to deliver on the weekly menu variety our customers have come to
expect from us and feature choices like Wellness, vegetarian and
Premium recipes.”
The company now has 58 weekly food options, more than tripling
the variety of choices on its menu since 2019.
Blue Apron’s Four-Serving chef-designed menu now features 12
weekly options, including more vegetarian and Wellness recipes,
along with Craft and Premium options that offer protein
combinations and unique flavor twists.
The new, expanded weekly Add-ons build on the popularity of the
category. Now, with three times as many weekly choices compared to
when the company launched Add-ons last year, customers can order
breakfast, appetizers, salads, desserts and responsibly sourced
proteins à-la-carte.
In addition, Blue Apron plans to offer three, new unique
varietals of premium sparkling wines available on its Market and as
part of customers’ wine subscriptions. Designed by its in-house
wine team and produced in California, the sparkling wines were
created using a traditional method.
Varietals are available in 750ml bottles and include:
- Blue Barrel Brut–a dry, light wine designed to perfectly
complement the majority of Blue Apron recipes
- Blue Barrel Brut Reserve–a rich and complex array of notes with
layered flavors, designed for a more premium, special occasion
- Blue Barrel Brut Reserve Rosé–an elegant, lightly colored rosé
with red fruit flavors, designed to be enjoyed for a celebratory
event
Sparkling wine is particularly food friendly and will offer a
new learning experience for many customers. The new wines pair
especially well with more decadent dishes, such as Blue Apron’s
Premium recipes, and an array of the company’s core menu items.
Visit BlueApron.com to try the new menu options and
BlueApron.com/wine to learn more about Blue Apron’s wine
subscription.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™.
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity,
challenge their abilities in the kitchen and see what a difference
cooking quality food can make in their lives. Blue Apron is a
carbon-neutral meal-kit company and is focused on bringing
incredible recipes to its customers, while promoting planetary and
dietary wellness for everyone.
All wine orders are shipped and sold by Blue Apron Wine, Napa,
California.
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Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com Investors Tip Fleming Blue
Apron tip.fleming@blueapron.com
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