Internet Records Historic $1 Trillion Consumer Milestone
30 Janeiro 2023 - 12:26PM
Business Wire
New analysis from Comscore reveals mobile’s
share of total digital commerce accounts for almost 40% of all
consumer online retail spend
Comscore, a leader in global media measurement, today announced
that the internet recorded the largest year of digital commerce in
its history in 2022, exceeding $1 trillion in online retail
consumer spend for the first time in the U.S. This reflects a 21%
increase in spend year-over-year (YoY).
That’s according to the company’s 2023 State of Digital Commerce
Report, which analyzed online retail purchases across desktop and
mobile devices. Comscore’s Digital Commerce Measurement includes
all online retail spending except for travel.
In Q4, the biggest spending quarter of the year, dollars spent
on mobile devices in the U.S. also grew at a higher rate than on
desktop devices, 26% vs 14%, with mobile’s share of total digital
commerce reaching nearly 40%.
“We’ve been measuring digital commerce trends for over two
decades, including the addition of mobile in 2013. This has really
given us a front row seat to digital commerce growth over the
years, as well as the increased pace of adoption during the
pandemic,” said Comscore’s Ian Essling, Senior Director of Survey
Insights, Comscore.
“At the beginning of the pandemic in 2020, digital commerce was
at $705.4 billion. A year later, it hit $904.3 billion, and this
year we’re over $1 trillion. That level of growth previously took
four years to achieve. Consumers are clearly doubling down on what
works best for them--seamless, convenient, online purchasing across
many different verticals and product types.”
Comscore’s State of Digital Commerce report also reveals:
- Online retail spending during the 2022 holiday season (Nov+Dec)
broke $230 billion and grew by 20% YoY
- Online grocery and apparel were the top spending categories,
with $219 billion spent on ‘Grocery, Baby, Pet’ items, $175 billion
on ‘Apparel and Accessories’ and $117 billion on ‘Computers and
Peripherals’
- The top growing digital commerce categories YoY were ‘Event
Tickets’ (75%), ‘Digital Content’ (60%) and ‘Apparel and
Accessories’ (37%)
To download the full report, visit:
https://www.comscore.com/Insights/Presentations-and-Whitepapers/2023/State-of-Digital-Commerce
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning,
transacting and evaluating media across platforms. With a data
footprint that combines digital, linear TV, over-the-top and
theatrical viewership intelligence with advanced audience insights,
Comscore allows media buyers and sellers to quantify their multi
screen behavior and make business decisions with confidence. A
proven leader in measuring digital and TV audiences and advertising
at scale, Comscore is the industry’s emerging, third-party source
for reliable and comprehensive cross-platform measurement.
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version on businesswire.com: https://www.businesswire.com/news/home/20230130005523/en/
Bill Daddi bill@daddibrand.com
comScore (NASDAQ:SCOR)
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