Playmaker Capital Inc. Brand Futbol Sites Named Official Digital Agency and Commercial Partner for the Argentine Football Association in North America
22 Março 2023 - 12:08PM
Business Wire
Futbol Sites to create and support the
Argentine Football Association’s English-language social media
channels; partnership aligns Futbol Sites with one of the world's
most followed and admired national teams
Playmaker Capital Inc. (TSX-V: PMKR) (“the Company” or
“Playmaker”), the digital sports media company that delivers
authentic content experiences through its portfolio of sports media
brands, announced today that its owned and operated business,
Futbol Sites, has been named the Official Digital Agency and
Commercial Partner of the Argentine Football Association (“AFA”)
throughout North America. Futbol Sites will advance AFA’s brand
value in North America by creating its social media presence across
Instagram, TikTok, Facebook, YouTube and Twitter, using the handle
@AFASeleccionEN. These new accounts will be leveraged to distribute
custom digital content and activate branded campaigns in
collaboration with Futbol Sites' network of North American
commercial partners. After winning the FIFA World Cup 2022 in
Qatar, the Argentinian National Football Team has become one of the
most followed and admired teams in North America. With this
partnership, AFA will be able to reach new fans and sponsors
through newly launched social media channels in English.
As the leading digital sports media group throughout Latin
America and with the US Hispanic population, Futbol Sites is
uniquely positioned to produce evergreen and fan-specific content
that captures the passion of Argentine football fans.1 Futbol Sites
brings expertise in producing and distributing editorial and
creative services, and on-site content creation for the world’s
biggest football events and storylines. As part of the partnership,
Futbol Sites will create authentic digital content - including
social media creative and video - focused on fan experiences,
highlights, celebrations, watch parties, and much more.
Additionally, as a strategic business and sponsorship partner,
Futbol Sites’ dedicated cross-border partnerships team will place
new North American sponsors against AFA’s name and likeness. Per
the agreement, Futbol Sites will be granted the right to connect
iconic North American brands to AFA and its top players, including
Lionel Messi, Emiliano “Dibu” Martínez, Angel Di María, Julian
Álvarez and Enzo Fernández, among others.
Playmaker has developed direct sales and partnerships into an
area of expertise, and during World Cup 2022, it executed more than
300 direct campaigns across Latin and North America. Additionally,
Futbol Sites has become a key partner to numerous leagues and
federations looking to bolster their digital footprints and
sponsorship activity. As a result, Futbol Sites has firmly
established itself as the preeminent digital sports media group for
brands and leagues to leverage in order to best engage Latin
American and US Hispanic sports fans and grow awareness with these
key demographics.
TSX VENTURE EXCHANGE DISCLAIMER Neither TSX Venture
Exchange nor its Regulation Services Provider (as that term is
defined in policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
ABOUT PLAYMAKER CAPITAL INC. Playmaker (TSX-V: PMKR; OTC:
PMKRF) is a digital sports media company that acquires and
integrates premier fan-centric media brands, curated to deliver
highly engaged audiences of sports fans to tier one advertisers,
online sports betting operators, and sports federations and
leagues. Leveraging its in-house technology stack, Bench, and with
a 360-degree view of sports fans, Playmaker delivers authentic
digital content experiences for sports fans and best-in-class
results for its partners across the Americas.
For more information, visit: http://www.playmaker.fans or
contact Playmaker Chief Executive Officer Jordan Gnat via email
jgnat@playmaker.fans. |T: (416) 815-4993.
To sign up for Playmaker’s Investor Alerts, visit:
playmaker.fans/investors.
1 Comscore – Sports – Dec 2022 – Multi-Platform – Desktop 6+ and
Total Mobile 18+ - Total Visits – Argentina, Brazil, Chile,
Colombia, Mexico, Peru
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version on businesswire.com: https://www.businesswire.com/news/home/20230322005562/en/
MEDIA Elias Blahacek – E: elias@playmaker.fans | T:
(416)-254-4345
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