Veronica Beard and Dr. Scholl’s Shoes Launch Fresh Summer Capsule
03 Maio 2023 - 5:20PM
Business Wire
The Dynamic Retro-Inspired Footwear
Collection Sets the Tone for Sandal Season
Leading womenswear brand Veronica Beard is teaming up with
heritage fashion footwear brand Dr. Scholl’s Shoes to introduce a
retro-inspired footwear capsule collection consciously crafted for
summer. The seven-piece collection that brings the Veronicas’
unmistakably stylish, feminine, and vibrant style to Dr. Scholl’s
iconic Original Sandal launches on VeronicaBeard.com and
DrSchollsShoes.com today, just in time for sandal season.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230502006285/en/
Veronica Beard and Dr. Scholl’s Shoes
Launch Fresh Summer Capsule (Photo: Business Wire)
When two brands that are all about looking good and doing good
for the planet join forces, a truly special collaboration is born.
The iconic clog that is part of both Dr. Scholl’s Shoes’ and
Veronica Beard’s DNA served as inspiration for the authentic
partnership, a natural moment with a seamless design process. The
capsule’s fresh look is characterized by Veronica Beard’s feminine
and playful aesthetic and honors the heritage of the Dr. Scholl’s
Shoes Original Sandal that has endured as a fashion icon for
decades. The Original Sandal has been reimagined through brand
collaborations over the years, but the Veronicas take it to new
heights with a high-heel iteration.
The capsule collection consists of three styles offered in core
Veronica Beard earth tones and signature ready-to-wear prints
featuring the Veronica Beard clog metal rivets: The Original, The
Hula and The Lolli. Consciously crafted, the handmade artisanal,
wood clog sole is made from natural beechwood, the printed canvas
is certified organic, and the suede leather is responsibly sourced
through Leather Working Group-rated tanneries. The retro aesthetic
of Veronica Beard footwear and the Dr. Scholl’s Original Sandal
shines with the debut of this capsule.
Co-founders Veronica Miele Beard and Veronica Swanson Beard
said, “We are honored to collaborate with Dr. Scholl’s, a true
American heritage brand. We share a love and appreciation of the
clog, so we knew it would be an incredible mash-up—the classic Dr.
Scholl’s wooden clog with a VB twist.”
“The Original Sandal is a timeless icon, and the Veronica Beard
aesthetic makes it feel new all over again. These looks are about
defining your style with a sense of whimsy and confidence. They
perfectly capture the spirit that made our sandal a fashion classic
from day one,” said Katie Moore, senior design director, Dr.
Scholl’s Shoes.
Veronica Beard x Dr. Scholl’s Shoes retail for $250-$395 and are
available now at VeronicaBeard.com, DrSchollsShoes.com, and
Neimanmarcus.com, in addition to all Veronica Beard stores and
select Neiman Marcus locations.
Dr. Scholl's Shoes and Veronica Beard shoes are made by Caleres
(NYSE: CAL).
About Veronica Beard:
Veronica Beard was founded by sisters-in-law Veronica Miele
Beard and Veronica Swanson Beard in 2010. What began as a rack of
dickey jackets has expanded into a full lifestyle collection for
the women who make it happen. Their motto: Look good, feel good, do
good. Learn more about our “VBGivesBack” initiative here and our
Make it Happen series here.
About Dr. Scholl’s Shoes:
William Scholl was an inventor and entrepreneur who created
products to comfort feet. In the 60's, he designed a simple wood
sandal with a brightly colored strap inspired by a vintage clog he
found on his travels. He set out to make a shoe that was good for
one's health and ended up creating an enduring fashion icon. Today,
we share his same passion and approach. Our vision is to create
innovative footwear with an uncomplicated, playful style for a
healthier life. We obsess as much about how shoes feel when you
slip them on, as how your feet feel at the end of the day. We
strive to make active feel at ease. With the belief that function
and fashion should always be in perfect harmony, we design for your
everyday life in the real world.
About Caleres (NYSE: CAL):
Caleres is the home of today’s most coveted footwear brands and
represents a diverse portfolio spanning all of life’s styles and
experiences. Every shoe tells a story and Caleres has the perfect
fit for every one of them. Our collections have been developed and
acquired to meet the evolving needs of today’s assorted and growing
global audiences, with consumer insights driving every aspect of
the innovation, design, and craft that go into our distinctly
positioned brands, including Famous Footwear, Sam Edelman,
Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, and more.
The Caleres story is most simply defined by the company’s mission:
Inspire people to feel great…feet first. www.caleres.com
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version on businesswire.com: https://www.businesswire.com/news/home/20230502006285/en/
MEDIA CONTACT: Anna Clayton, anna@bollare.com
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