Braze Announces Suite of Products Designed to Increase Productivity and Help Brands Build Customer Relationships At Scale
16 Maio 2023 - 10:00AM
Business Wire
New and enhanced products can help marketers
drive efficiency by boosting team collaboration and creativity to
increase ROI
Braze (Nasdaq: BRZE), the comprehensive customer engagement
platform that powers interactions between consumers and the brands
they love, today announced the launch of a new suite of
productivity features designed to enable marketers to quickly
unlock greater efficiency at scale with fewer resources. New
features and product enhancements will allow brands to sync
audiences across additional social and online advertising
platforms, easily customize messages across channels, streamline
review and approval processes, and engage with consumers in more
personalized ways that can drive stronger campaign performance in
less time and at lower cost.
"Marketing professionals are facing a dynamic environment with
increasing customer acquisition costs, a shifting data ecosystem,
and leaps in technology due to Artificial Intelligence," said Kevin
Wang, Chief Product Officer for Braze. "Marketers need solutions
that allow them to experiment faster to optimize how they reach,
engage, and convert customers across owned and paid channels in
order to drive business outcomes. These productivity features
supercharge Braze, enabling brands to more easily create seamless
and personalized experiences that customers expect across
channels.”
New Braze Audience Sync Partners Enable Brands to Drive
Revenue on New Channels Braze Audience Sync allows marketing
teams to reduce paid media waste and enhance their advertising ROI
by dynamically including or excluding audiences from paid ad
campaigns. With immediate access to three new Braze Audience Sync
partners – TikTok, Snapchat, and Pinterest – brands can target
customers with relevant ads and suppress ads once a customer
converts, broadening their reach and ultimately leading to higher
conversions and greater ROI.
“Now more than ever, team collaboration is necessary to achieve
our goals. Using Braze, our teams have been able to work more
efficiently and collaboratively, ensuring we can deliver on our
objectives with greater speed and agility,” said Ivy Wu, Vice
President of Global Growth for ClassPass. “Specifically leveraging
Braze Audience Sync, we’ve saved about two hours per month per
channel just through automation. These new features will enable us
to stay ahead of the curve and deliver the results we need to drive
greater ROI and customer engagement.”
Brands Can Deliver Enhanced Customer Value and Achieve
Stronger Results New productivity features in Braze will help
marketers tackle their most pressing challenges today. Updates
include:
- Engage customers with the right message on the right
channels: As 99% of surveyed marketers plan to shift their
strategies in 2023, customer retention is becoming an ever greater
focus. New Braze features will enable marketing teams to focus on
driving retention strategies at scale. Reaching customers via their
preferred communications and channels is easy with new
out-of-the-box subscription management tools. Using the Drag &
Drop Email Preference Center, email marketers can create custom
Preference Centers to help customers manage their email
communication preferences. For SMS marketers, Braze plans to
streamline the SMS Double Opt-In process to help teams build an
engaged list of SMS subscribers and follow compliance best
practices with an automatically orchestrated workflow.
- Amplify reach on mobile channels: Braze makes it easier
for marketers to engage their customers with Live Activities, a new
iOS feature that displays persistent, real-time updates on the
iPhone Lock Screen, by managing the Live Activity lifecycle and
push tokens. For brands in the Asia-Pacific region that struggle
with low push delivery rates on certain Android devices, Braze
intends to release a new Push Max feature that leverages Braze’s
existing intelligence features to determine the optimal timing to
send a push notification and retries failed push notifications to
enable push campaigns to reach their full potential. Braze plans to
help mobile marketers reach their audience accurately and
efficiently with a quick push composer that unifies message
composition for both iOS and Android campaigns.
Marketers Can Experiment and Innovate Faster New
easy-to-use tools in Braze will empower marketers to experiment and
innovate their campaigns more easily and faster than ever, such
as:
- Accelerate campaign creation: Create campaigns faster
with drag-and-drop in-app message templates to help marketers
easily design in-app messages without technical resources. Once
available, Marketers will be able to copy email campaigns across
workspaces reducing the time needed to create and quality-check
campaigns.
- Make team collaboration a breeze: Braze offers new tools
for team collaboration, testing and approvals in Canvas Flow.
Marketing teams can view and access previous iterations of Canvas
journeys and their associated analytics with versioning
capabilities improving team collaboration and facilitating easier
experimentation. Marketers can also use the new “Save as Draft”
feature to save Canvas journeys between versions and collaborate
with coworkers by adding comments for faster QA and safer launches.
A new Canvas approval workflow streamlines the review process
before a Canvas is launched to reduce risk and time spent testing,
resulting in more efficient and collaborative customer journey
creation.
- Create campaigns more easily with new UI: Braze unveils
a refreshed, intuitive, and easy-to-use UI that prioritizes
discoverability and helps marketers find exactly what they need
when they need it. By consolidating end-to-end customer engagement
into a single, user-friendly solution, Braze eliminates redundancy
in the marketing tech stack and reduces the need for point
solutions.
For more information about the Productivity features in Braze,
please visit here.
About Braze Braze is a leading comprehensive customer
engagement platform that powers interactions between consumers and
brands they love. With Braze, global brands can ingest and process
customer data in real time, orchestrate and optimize contextually
relevant, cross-channel marketing campaigns and continuously evolve
their customer engagement strategies. Braze has been recognized as
one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s
2022 Best US Workplaces for Women, 2022 UK Best Workplaces for
Women by Great Place to Work, and Fortune's 2022 Best US Workplace
for Millennials. The company is headquartered in New York with
offices in Austin, Berlin, Chicago, London, Paris, San Francisco,
Singapore, and Tokyo. Learn more at braze.com.
Forward Looking Statements
This press release contains “forward-looking statements” within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including but not limited
to, statements regarding the expected benefits and performance of
the Braze platform and related products and features. These
forward-looking statements are based on the current assumptions,
expectations and beliefs of Braze, and are subject to substantial
risks, uncertainties and changes in circumstances that may cause
actual results, performance or achievements to be materially
different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Further
information on potential factors that could affect Braze results is
included in Braze’s Annual Report on Form 10-K for the fiscal year
ended January 31, 2023, filed with the U.S. Securities and Exchange
Commission on March 31, 2023, and the other public filings of Braze
with the U.S. Securities and Exchange Commission. The
forward-looking statements included in this press release represent
the views of Braze only as of the date of this press release, and
Braze assumes no obligation, and does not intend to update these
forward-looking statements, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20230516005646/en/
Patrick Grier Communications Manager press@braze.com/
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