USA TODAY Sports Media Group and National Women’s Soccer League Announce Media Agreement
16 Maio 2023 - 5:02PM
Business Wire
USA TODAY Sports Media Group, part of Gannett Co., Inc. (NYSE:
GCI), which encompasses all sports initiatives across USA TODAY
Sports today announced a multi-year agreement to serve as an
official media partner of the National Women’s Soccer League
(NWSL). As part of the agreement, NWSL will leverage USA TODAY
advertising inventory and provide direct introductions to official
league sponsors. There will also be components of a revenue share
for both parties.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230516006000/en/
“We are thrilled to further Gannett’s relationship with the
NWSL,” said Nate Scott, Vice President, USA TODAY Sports Media
Group. “The partnership allows us to take advantage of the rapid
growth of our women’s sports coverage and audience, especially in
the soccer space. NWSL coverage has been a major factor in the
growth of our new standalone soccer website, Pro Soccer Wire, and
we are delighted to pursue a partnership that reflects a passion
area for our audience.”
“We appreciate USA TODAY’s continued support of the league and
look forward to furthering our collaboration with this new
partnership,” said NWSL Chief Revenue Officer Mitch Poll.
“Sustained coverage of our sport plays a vital role in the
long-term success of the league, and we have full confidence that
USA TODAY's extensive media network will be instrumental in
amplifying the exposure of the NWSL even further.”
Imagn, Gannett’s leading sports and news photo wire service
announced a multi-year agreement to serve as the worldwide official
photography partner of the National Women’s Soccer League (NWSL) in
2022. Imagn operates as the official supplier for all commercial
imagery needs for the NWSL’s sponsors and licensees with images
from every match available to publishers for editorial use. To
discover and download NWSL images visit www.Imagn.com.
ABOUT GANNETT
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and
digitally-focused media and marketing solutions company committed
to empowering communities to thrive. With an unmatched reach at the
national and local level, Gannett touches the lives of millions
with our Pulitzer Prize-winning content, consumer experiences and
benefits, and advertiser products and services. Our current
portfolio of media assets includes The USA TODAY NETWORK, which
includes USA TODAY, and local media organizations in 43 states in
the United States, and Newsquest, a wholly-owned subsidiary
operating in the United Kingdom. We also own digital marketing
services companies under the brand LocaliQ, which provide a
cloud-based platform of products to enable small and medium-sized
businesses to accomplish their marketing goals. In addition, our
portfolio includes one of the largest media-owned events businesses
in the U.S., USA TODAY NETWORK Ventures.
ABOUT USA TODAY SPORTS MEDIA
GROUP
The USA TODAY Sports Media Group encompasses all sports
initiatives across USA TODAY Sports and Gannett's more than 200
well-known local media brands. It includes the popular social news
hub For The Win, and vertical sports sites Golfweek, MMAJunkie.com,
NFL and NBA team wire sites, and leading high school sports
destination USA TODAY High School Sports, among others. USA TODAY
is owned by Gannett Co., Inc.
ABOUT NATIONAL WOMEN’S SOCCER
LEAGUE
The National Women’s Soccer League is the premier women’s
professional soccer league in the world featuring national team
players from around the globe. The clubs are Angel City FC, Chicago
Red Stars, Houston Dash, Kansas City Current, NJ/NY Gotham FC,
North Carolina Courage, OL Reign, Orlando Pride, Portland Thorns
FC, Racing Louisville FC, San Diego Wave FC, and Washington
Spirit.
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GANNETT | USA TODAY Network Lark-Marie Antón Chief
Communications Officer (646) 906-4087 lark@gannett.com
NWSL Kirsten Brierley Director, Communications (631)
617-7093 kbrierley@nwslsoccer.com
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