Braze Announces New Additions to Existing Artificial Intelligence Capabilities for Better Customer Engagement Across the User Journey
27 Junho 2023 - 10:00AM
Business Wire
The company unveils Sage AI by Braze to power
new capabilities that help marketers quickly bring creative
brilliance to life with automation, personalization, and predictive
capabilities
Braze (Nasdaq: BRZE), the comprehensive customer engagement
platform that powers interactions between consumers and the brands
they love, today announced updates to its existing artificial
intelligence capabilities, now collectively named Sage AI by Braze.
In its next evolution, Sage AI by Braze consists of advanced
artificial intelligence (AI) and machine learning (ML) capabilities
that are deeply integrated into the Braze platform, data flows and
execution stack to power better, faster and more effective outcomes
from engagement across the user journey.
“Launching Sage AI by Braze represents a significant leap
forward in empowering marketers to unlock their creative potential,
and drive better outcomes faster,” said Kevin Wang, Chief Product
Officer for Braze. “Technology innovation has been in our DNA from
the earliest days, and Braze has built AI capabilities for our
customers for almost a decade. By automating complex tasks and
providing powerful predictive capabilities, our advanced AI
capabilities enable marketers to focus on the strategic aspects of
their roles and deliver exceptional customer experiences.”
Sage AI by Braze is uniquely positioned to help marketers
achieve better business outcomes with:
- Comprehensive cross-channel data flows that power extensive
first-party inputs into AI decisioning while unlocking optimization
and personalization across many channels.
- Real-time ingestion and execution of customer behavior,
preference, and attribute data that powers AI to make faster, more
accurate decisions.
- Easily accessible and flexible experimentation that opens up
more opportunities for AI optimization and personalization at every
step of the customers journey.
Now more than ever, marketers are under immense pressure to
deliver strong business results quickly with limited resources,
while still building meaningful relationships with customers at
scale. According to IDC, by 2026, 45% of the Global 2000 companies
will leverage AI/ML to elevate context and nudge customers into
unfamiliar and novel experiences that simultaneously improve
sentiment metrics and brand upselling potential.*
The Sage AI by Braze launch includes:
- Intelligent insights to drive hyper-personalized
experiences: As consumers increasingly expect personalized
experiences from brands, Braze has launched a beta version of AI
Recommendation engine that uses ML to match relevant items from
Braze Catalogs with the customers most likely to buy them. This
feature can create hyper-personalized experiences with the
potential to increase revenue and boost brand loyalty.
- Automation generative AI features to increase efficiency and
creativity: Braze is unveiling an AI Content QA tool that
leverages OpenAI’s GPT-4 technology to check messages for tone,
structure, grammar, and appropriate language before sending. Braze
also plans to add generative AI into its Query Builder and SQL
Segment Extension tools, which aims to empower teams to easily
transform natural language prompts into powerful reports and
audience segments.
- Flexible experimentation tools to optimize customer
journeys: Braze is bringing more optimization and automation
directly into Canvas Flow, its no-code journey orchestration tool,
with the Winning Path feature. Winning Path allows Braze users to
run experiments throughout a customer journey and use ML
statistical models to automatically send customers down the paths
with the best performance. In addition to Winning Path, Braze plans
to introduce a Personalized Path feature that will use predictive
modeling to recommend the best path for each individual user, based
on their attributes, preferences and behaviors. Braze is also
planning an A/B Test Prediction feature that is intended to employ
predictive analytics to forecast the best campaign strategy and
optimize campaigns in record time.
These features will complement robust existing AI/ML
capabilities in Braze, which includes predictive identification and
targeting of customers most likely to churn, make purchases, and
perform other events. Braze customers currently leverage
Intelligent Timing, Selection, and Channel to help optimize message
send time, channel selection, and conversions, and generative AI
capabilities rapidly generate campaign copy and images. “I felt
like I always used the same words, the same expressions, the same
concept,” said Raffaella Accogli, Global CRM Manager, Activation at
TheFork. “With the copywriting assistant, I can find a way to talk
about the same concept using different words. And, it provides
inspiration to develop new approaches.”
“AI, and specifically generative AI, is the competitive edge
that is poised to transform the future day-to-day lives of
marketers everywhere,” said Gerry Murray, Research Director at IDC.
“Increased optimization and creativity are just the tip of the
iceberg - AI's potential for marketers goes much deeper. Advancing
AI capabilities should be on every customer engagement vendor's
radar as marketers continue to seek more efficient and productive
ways to evolve and strengthen the way they connect with their
consumers.”
For more information about Sage AI by Braze, please visit:
braze.com/product/sageaibybraze
Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including but not limited
to, statements regarding anticipated product performance. These
forward-looking statements are based on the current assumptions,
expectations and beliefs of Braze, and are subject to substantial
risks, uncertainties and changes in circumstances that may cause
actual results, performance or achievements to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements. Further
information on potential factors that could affect Braze results
are included in Braze’s Annual Report on Form 10-K for the fiscal
year ended January 31, 2023, filed with the U.S. Securities and
Exchange Commission on March 31, 2023, and the other public filings
of Braze with the U.S. Securities and Exchange Commission. The
forward-looking statements included in this press release represent
the views of Braze only as of the date of this presentation, and
Braze assumes no obligation, and does not intend to update these
forward-looking statements, except as required by law.
About Braze
Braze is a leading comprehensive customer engagement platform
that powers interactions between consumers and brands they love.
With Braze, global brands can ingest and process customer data in
real time, orchestrate and optimize contextually relevant,
cross-channel marketing campaigns and continuously evolve their
customer engagement strategies. Braze has been recognized as one of
Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022
Best US Workplaces for Women, 2022 UK Best Workplaces for Women by
Great Place to Work, and Fortune's 2022 Best US Workplace for
Millennials. The company is headquartered in New York with 10+
offices across North America, Europe and APAC. Learn more at
braze.com.
* IDC FutureScape: Worldwide Future of Customer Experience 2023
Predictions, # US48543222, October 2022
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230627094460/en/
Simone Groper Communications Manager press@braze.com
Braze (NASDAQ:BRZE)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
Braze (NASDAQ:BRZE)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024