After Recent Expansion, Alkaline88® 1-Liter 6-Pack Is Available in Most Major Southeast Grocery Chains
29 Junho 2023 - 10:15AM
Business Wire
Building on Its Gallon-Sized Market Lead,
Alkaline88 Has Widened its Reach in Approximately 4,000 Retail
Locations in the Southeast with the Category’s Top-Selling Product
Size
The Alkaline Water Company Inc. (NASDAQ: WTER) (the “Company”),
the country’s largest independent alkaline water company and the
Clean Beverage® company, is pleased to announce the region-wide
availability of its Alkaline88® 1-Liter 6 Pack throughout the
Southeastern United States. With the recent expansion of the
product into 1,250 locations of one of the country’s most prominent
chains, the product is now available in approximately 4,000 grocery
locations, across most major banners in the region.
The Alkaline88 1-Gallon is already a fixture in tens of
thousands of grocery locations as the country’s best-selling
gallon-sized enhanced water product. The Company now aims to
amplify the brand’s footprint by targeting the grocery channel’s
best-selling size format in the category, the 1-Liter 6 Pack.
- Nielsen Total US Food data for the 52 weeks ending 5/20/23
shows that the top two value-added water products sold in
grocery in the United States were 1-Liter 6 packs.
- Individual 1-Liter bottles held the 5th and 7th spots.
- Alkaline88's 1 Gallon secured 6th place on the list with a
dollar volume approximately 5.5 times greater than the next gallon
product on the list.
"Adding the Alkaline88® 1-Liter 6-Pack to 1,250 additional
supermarket locations in the Southeast now makes this fantastic SKU
available to millions of shoppers in approximately 4,000 stores
throughout the region," said Frank Chessman, CEO and President of
The Alkaline Water Company. "In addition to boasting the
best-selling gallon product in the category by a significant
margin, we're now leveraging the best-selling size format to expand
Alkaline88’s presence in the grocery channel and push for even more
market share for the brand."
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ: WTER) is
headquartered in Scottsdale, Arizona. Its flagship product,
Alkaline88®, is a leading premier alkaline water brand available in
bulk and single-serve sizes along with eco-friendly aluminum
packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH alkaline drinking water with trace minerals and electrolytes and
boasts our trademarked “Clean Beverage” label.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
the Company now aims to amplify the brand’s footprint by targeting
the grocery channel’s best-selling size format in the category, the
1-Liter 6 Pack; and that the Company is now leveraging the
best-selling size format to expand Alkaline88’s presence in the
grocery channel and push for even more market share for the
brand.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230629467832/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
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