Prudential Financial signs on as title sponsor for Brick City HBCU Kickoff Classic at Red Bull Arena
18 Julho 2023 - 10:00AM
Business Wire
Sponsorship is part of the Newark-based financial services
company’s commitment to deepen investments within the Black
community to drive economic inclusion and generational
wealth
Prudential Financial has signed on as the title sponsor for the
Brick City HBCU Kickoff Classic, which features Grambling State
University and Hampton University kicking off at 3 p.m. ET on Sept.
2 at Red Bull Arena in Harrison, New Jersey. The Newark-based
financial services company will have branding on all official
game-related digital platforms as well as marketing materials and
merchandise, and the Prudential logo will be featured on the
50-yard line.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230717840831/en/
Brick City HBCU Classic logo (Graphic:
Business Wire)
The Brick City HBCU Kickoff Classic is a celebration of the
culture and excellence of historically Black colleges and
universities (HBCUs). HBCUs have been pivotal in the education and
advancement of Black students for over 150 years. The Classic is
designed to increase awareness of HBCUs while also having a direct
impact on the city of Newark through scholarship awards,
partnerships and local economic development.
Sponsorship of the Classic is just one part of Prudential’s
multipronged strategy to improve the financial health of HBCU
students and families, strengthen the capacity and resiliency of
HBCU institutions, and position Prudential as an employer of choice
for HBCU graduates. Prudential has a long history of support for
HBCUs, including microgrants to HBCU students in an effort to
accelerate economic mobility, paid internships, and pro bono
services to help improve financial literacy among HBCU students and
their families.
“HBCUs are critical to Prudential’s vision to be a global leader
in expanding access to investing, insurance, and retirement
security,” said Shané Harris, vice president and head of social
responsibility at Prudential. “Strong HBCUs have a direct positive
influence on Black worker incomes, resulting in $1.2 billion in
additional economic opportunity, and are a crucial component in
building generational Black wealth.”
“We are excited and proud to have Prudential as the title
sponsor for the Brick City HBCU Kickoff Classic as their mission to
increase awareness and opportunities for HBCUs and their students
aligns with ours. Prudential has demonstrated through their
actions, including their investment to the city of Newark, that
they are focused on economic inclusion and creating generational
wealth opportunities for the Black community,” said Brian Taylor of
KBS Sports Strategies.
The Brick City HBCU Kickoff Classic renews a popular rivalry
between two teams that each boast College Football Hall of Fame
coaches — Eddie Robinson of GSU and Joe Taylor of HU. Always highly
competitive, Hampton University and Grambling State University have
faced off on the gridiron seven times, with Hampton having won six
of those matchups with an average attendance of 46,000. The top
five most highly attended HBCU Classics played in New Jersey all
feature these two teams with three of the games against each other
drawing more than 58,000 fans.
Tickets for the Classic are available through Ticketmaster.
Additional information on tickets and Brick City HBCU Kickoff
Classic events can be found at brickcityclassic.com.
ABOUT PRUDENTIAL Prudential Financial, Inc. (NYSE: PRU), a
global financial services leader and premier active global
investment manager with approximately $1.4 trillion in assets under
management as of March 31, 2023, has operations in the United
States, Asia, Europe, and Latin America. Prudential’s diverse and
talented employees help make lives better and create financial
opportunity for more people by expanding access to investing,
insurance, and retirement security. Prudential’s iconic Rock symbol
has stood for strength, stability, expertise and innovation for
nearly 150 years. For more information, please visit
news.prudential.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230717840831/en/
MEDIA CONTACT Stacey DiNuzzo 425-590-7622
stacey.dinuzzo@prudential.com
Prudential Financial (NYSE:PRU)
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