American Eagle Dominates Denim This Back-to-School Through an Exclusive Product Collaboration With Maddie & Kenzie Ziegler and an AE Jeans Takeover Across Social Feeds
27 Julho 2023 - 10:00AM
Business Wire
Along with a 90s-inspired women’s collection designed by the
Ziegler sisters, the brand joins Gen-Z as they head back to school
in AE jeans.
American Eagle Outfitters, Inc. (NYSE: AEO) introduces American
Eagle’s (AE) back-to-school (BTS) campaign with a focus on the
brand’s iconic jeans through a 360 degree approach to product,
creative and social that authentically speaks to Gen Z. The brand
also announces the debut of AE x Maddie & Kenzie, an
exclusive product collaboration designed by Maddie and Kenzie
Ziegler, available online and in-stores beginning today.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230726727819/en/
American Eagle Back to School 2023
Campaign featuring Maddie & Kenzie Ziegler (Photo: Business
Wire)
“AE jeans are the #1 brand for women of all ages and men in our
core demographic–and we are excited to unleash our denim domination
for back-to-school,” said Jennifer Foyle, President &
Executive Creative Director – AE and Aerie. “The
socially-connected Ziegler sisters and their personal approach to
styling represent a genuine connection to our customer community,
providing the inspiration to incorporate AE jeans into any outfit,
for any occasion."
Longtime fans of AE, Maddie and Kenzie paired their elevated
approach to outfitting with inspiration from the 90s. Collaborating
with the expertise of AE’s design team, the Zieglers sought to
design pieces that reflected them, while also alluding to who they
are as individuals. From the Ziegler Low Rise Maxi skirt, to the
Ziegler Leather Dad Jacket and Vest, the entire capsule of 90s
classic ease silhouettes are meant to be mixed, matched, and styled
multiple ways. The collection ranges in price from $17.95 -
$149.95.
“We are so excited to be collaborating with American Eagle - a
brand that we have not only grown up with, but has allowed us to
create something which reflects who we are today,” said Maddie
Ziegler.
“We worked closely with the AE team to design pieces that show
each of our individual styles while also drawing inspiration from
an era that we love so much,” said Kenzie Ziegler when asked
about the duo’s work on the collection.
Back-to-School Newness in AE
Jeans
Headlining the brand’s fresh new campaign, and inspired by
Maddie and Kenzie’s style, the duo appears in the latest seasonal
assortment that features denim fits for all occasions. AE’s BTS
collection and expansion of its jeans assortment includes the
following styles to create the ultimate ‘It Fit’:
- For him, newness in jeans across the Airflex and Ultrasoft
assortment. A Shirt Shop with new Hooded Flannels and Knit
Shirts.
- For her, newness in jeans with the Dreamy Drape Baggy Wide Leg
Jeans and Super High Rise Baggy Wide Leg Jean. Layering essential
tops like the Big Hug Waffle Shacket and Low Back Bodysuit.
AE Jeans Takeover Across
Social
AE continues to show its leadership in jeans by remaining a
constant in the social feeds of Gen Z. Kicking off today, the brand
will ‘flood the feed’ with styling content and #AEJeans reviews by
its community and some of Gen Z’s favorite creators.
Beginning today, the Ziegler sisters will debut the AE x Maddie
& Kenzie collection, along with their must-haves from the
seasonal assortment on their social channels. Additionally, AE’s
latest campaign can be seen in ae.com, in-store, across owned
social including Instagram and TikTok, and starting August in OOH
marketing, including a 3D billboard in Times Square and advertising
liveboards throughout NYC.
About American Eagle
Since 1977, American Eagle has offered an assortment of
specialty apparel and accessories for everyone that enables
self-expression and empowers our customers to celebrate their
individuality. The brand has broadened its leadership in jeans by
producing innovative fabric with options for all styles and fits
for all at a value. We aren’t just passionate about making great
clothing, we’re passionate about making real connections with the
people who wear them. Visit www.ae.com to find your perfect pair of
#AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, Hong Kong and
Japan, and ships to approximately 80 countries worldwide through
its websites. American Eagle and Aerie merchandise also is
available at more than 260 international locations operated by
licensees in approximately 30 countries. In 2022, AEO released its
first annual Building a Better World report, which outlines two
decades of ESG achievements through the company’s Planet, People
and Practices initiatives. For more information, please visit
www.aeo-inc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230726727819/en/
Rebekah Margulis SHADOW Email: Rmargulis@weareshadow.com
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