Aramark Collegiate Hospitality Uses Data Insight to Drive New Innovation and a Sense of Home as Students Head Back to Campus
03 Agosto 2023 - 9:00AM
Business Wire
Each college campus is as unique as its medley of students, and
this Fall Aramark (NYSE: ARMK) is offering innovative new ordering
technologies and food concepts, designed with industry and
campus-specific data, to deliver dining programs that engage and
ground students.
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Pictured: Jack*s Burrito. Each college
campus is as unique as its medley of students, and this Fall
Aramark is offering innovative new ordering technologies and food
concepts, designed with industry and campus-specific data, to
deliver dining programs that engage and ground students. (Photo:
Business Wire)
Among the technology innovations this Fall is The Drop, a mobile
platform that allows contactless, digital-only ordering for pick-up
or delivery and offers brands and menu items not necessarily on the
college campus.. Campus community members will also be able to
access SAM, a virtual assistant that delivers around-the-clock
answers to meal plans and dining questions, and have the CampusDish
website at their fingertips via a brand-new app.
In terms of food concepts, The Spread—a proprietary sandwich
shop—was redesigned for a more tailored experience, featuring
buildable sandwiches and new chef-created signature sandwiches.
Aramark is also focusing on ongoing work with noted culinarians,
including Philadelphia-based national restauranteur Steven Starr.
Starr created a special dish for Aramark campuses with the advent
of Jack*s Burrito, the (self-proclaimed) “best burritos in human
history.” The Burritos are customizable, build-your-own
masterpieces that are even available as gluten-free bowls and can
be found on campuses across the nation.
“We found that the role of dining on campus goes well beyond the
food,” said Jack Donovan, President and CEO of Aramark Collegiate
Hospitality. “Top programs deliver on the emotional needs of
students and foster a hospitality ecosystem that nourishes
students’ tastes while also engaging their hearts and minds. Now
more than ever, that sense of belonging is paramount.”
Aramark Collegiate Hospitality keeps each campus’s unique
personality at the forefront when developing its hospitality
programs on campus, using a data-driven approach which analyzes the
individual nature of schools and their student body. Independent
surveys have verified that 80% of college students consider dining
in their college choice, and proprietary research by Collegiate
Hospitality indicates they crave authentic on-campus college
experiences, in which dining plays a large role.
Collegiate Hospitality’s Council of Student Advisors also
provides a direct line to campus needs. The Council met with
Aramark leadership monthly from August 2022 through April 2023,
focusing on activities to orient and engage first-year students,
how to better reach commuters, and what improved digital
communications might look like, as well as tackling the ins and
outs of care packages, menu development, health and wellness
options, and sustainability. The insight gained was invaluable to
shaping student-centered approaches to campus dining.
All For You: Gratitude and Belonging
In appreciation for its campus communities, Collegiate
Hospitality hosted its first “Sweet to Serve You” campaign last
spring—a nation-wide, all-campus celebration of its students,
faculty, and staff. Campuses hosted thank-you events that included
everything from pop-up treats to ice cream sundae bars. The
campaign was so popular that Aramark Collegiate Hospitality will be
launching the expanded “All for You” theme in the new academic
year.
Beginning with a spate of “Welcome Home” events from mid-August
through September, campus communities can look for treats,
giveaways, and donation events throughout the year to show students
the importance Aramark Collegiate Hospitality places on them and
their campus experience. Collegiate Hospitality’s proprietary
research methodology clearly shows that across campuses, the most
frequently called out differentiator was Aramark’s ability to
create a home-like environment, one where students have the feeling
of being grounded and calm when dining on campus, a feeling that
provides a touchstone to count on during their adventure at
school.
“Our job is to create a sense of home and connectedness for
students and campus community members,” said Theresa Butler, Vice
President of Marketing and Student Experience. “We want our
campuses to feel appreciated and to know that this gratitude lasts
all year. All that we do is for the well-being of our campus
community and this continued celebration is a small way to show
it.”
About Aramark
Aramark (NYSE: ARMK) proudly serves the world’s leading
educational institutions, Fortune 500 companies, world champion
sports teams, prominent healthcare providers, iconic destinations
and cultural attractions, and numerous municipalities in 19
countries around the world with food, facilities, and uniform
services. Because our culture is rooted in service, our employees
strive to do great things for each other, our partners, our
communities, and the planet. Aramark has been recognized on
FORTUNE’s list of “World’s Most Admired Companies,” DiversityInc’s
“Top 50 Companies for Diversity” and “Top Companies for Supplier
Diversity,” Newsweek’s list of “America’s Most Responsible
Companies 2023,” the HRC’s “Best Places to Work for LGBTQ
Equality,” and scored 100% on the Disability Equality Index. Learn
more at www.aramark.com and connect with us on Facebook, Twitter,
and LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20230803321487/en/
Heather Dotchel, dotchel-heather@aramark.com, 215-264-2112
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