Company Initiates Formation of Board Committee
featuring Renowned Celebrities and Sports Stars
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF)
(“Yerbaé” or the “Company”), a plant-based energy
beverage company, is thrilled to announce a successful closure of
the first tranche of its highly anticipated celebrity investment
round, raising approximately US$4,000,000 (the “Initial
Tranche”). The Company also announces the formation of its new
groundbreaking Sports & Entertainment Board. This unprecedented
collaboration underscores the Company’s growth and brings together
a dynamic group of athletes and entertainers who share a passion
for promoting a healthy and active lifestyle, while advancing
Yerbaé’s commitment to providing healthier energy beverages to its
consumers.
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the full release here:
https://www.businesswire.com/news/home/20230821069205/en/
Yerbaé Plant-Based Energy, caffeinated by
Yerba Mate (Photo: Business Wire)
The celebrity investment round, a strategic initiative by
Yerbaé, has garnered significant interest from prominent figures in
the entertainment and sports industries who recognize the brand’s
potential for innovation and disruption. This first tranche of
funding seeks to set the stage for Yerbaé’s continued expansion
through product innovation, distribution growth and breakthrough
marketing strategies.
In conjunction with the successful funding round, Yerbaé is
proud to announce the establishment of a new Sports &
Entertainment Board, comprised of prominent celebrities and sports
stars. This committee, which will include individuals renowned for
their achievements and influence in their respective fields, will
play a pivotal role in guiding Yerbaé’s strategic decisions, brand
positioning, marketing campaigns and product innovation.
Yerbaé’s groundbreaking new Board Committee showcases a dynamic
blend of talent, bringing together the strategic prowess of a
soccer phenomena, the indomitable determination of a CrossFit
champion, a globally acclaimed country music sensation, and the
winning strategies of four revered football stars. A synergy of
brilliance, athleticism, and expertise, this committee is poised to
redefine excellence for Yerbaé.
“We are excited to embark on this incredible journey with our
exceptional Sports & Entertainment Board members,” said Todd
Gibson, CEO and Co-Founder of Yerbaé. “Their dedication to wellness
and performance perfectly aligns with our brand’s values. By
working together, we aim to create products and experiences that
resonate with our consumers on a deeper level.”
Yerbaé is excited to tap into the unique talents and experiences
of its Sports & Entertainment Board members to create a range
of products that resonate with active individuals seeking a
plant-based energy solution. The brand remains committed to
promoting well-being, sustainability, and community engagement.
The Initial Tranche
Further to its news release dated July 17, 2023, closing of the
Initial Tranche consisted of the issuance by the Company of
2,219,629 units (each, a “Unit”) of the Company at a price
of US$1.83 per Unit for aggregate gross proceeds of up to
US$4,061,921.07.
Each Unit consists of one common share of the Company (each, a
“Common Share”) and one Common Share purchase warrant (each,
a “Warrant”), with each Warrant entitling the holder thereof
to acquire one additional Common Share (each, a “Warrant
Share” and, collectively with the Common Shares and the
Warrants, the “Securities”) at a price per Warrant Share of
US$2.15 for a period of 24 months from the date of issuance.
The Company intends to use the net proceeds from the Initial
Tranche for costs associated with increased production, working
capital and general corporate purposes. The Company also intends to
close a second tranche of the offering in the upcoming weeks.
In connection with the closing of the Initial Tranche, the
Company paid eligible finders cash fees of US$ 33,242.87. All
securities issued in connection with the Initial Tranche are
subject to a statutory four‐month hold period.
The Securities will not been registered under the U.S.
Securities Act of 1933, as amended, and may not be offered or sold
in the United States absent registration or an applicable exemption
from the registration requirements. This press release shall not
constitute an offer to sell or the solicitation of an offer to buy
nor shall there be any sale of the securities in any State in which
such offer, solicitation or sale would be unlawful.
About Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands
Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy
beverage marketplace with great tasting, zero sugar, zero calorie
beverages, while using plant-based ingredients that are designed to
meet the needs of the wellness forward consumer. Harnessing the
power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is
known to produce 196 different vitamins, minerals and nutrients
that also produces caffeine.
By combining Yerba Mate, a South American herb with its premium
ingredients and flavors, Yerbaé provides consumers with a no
compromise energy solution. All Yerbaé energy beverages are zero
calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram and Facebook.
Disclaimer for Forward-Looking Information
This news release contains forward-looking statements relating
to the Company. Statements in this news release that are not purely
historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future, including: the anticipated use of proceeds of
the Initial Tranche; that Yerbaé will close a second tranche of the
offering; that Yerbaé will receive the necessary approvals from the
TSXV or otherwise for the closing of the offerings noted herein;
that Yerbaé will deliver consistent growth; the Sports &
Entertainment Board’s role in guiding Yerbaé’s strategic decisions,
brand positioning, marketing campaigns and product innovation and
that Yerbaé’s ability to be a leading player in the plant-based
functional energy beverage industry. Forward-looking statements are
based on assumptions and are subject to a number of risks and
uncertainties, many of which are beyond our control, which could
cause actual results to differ materially from those that are
disclosed in or implied by such forward-looking statements. The
material assumptions supporting these forward-looking statements
include, among others, that the Company will receive the necessary
approval for the offerings noted herein; that the demand for the
Company’s products will continue to significantly grow; that the
past production capacity of the Company’s co-packing facilities can
be maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that the Company’s
brokers and distributors will continue to sell and prioritize the
Company’s products; that there will not be interruptions on
production of the Company’s products; that there will not be a
recall of products due to unintended contamination or other adverse
events relating to the Company’s products; and that the Company
will be able to obtain additional capital to meet the Company’s
growing demand and satisfy the capital expenditure requirements
needed to increase production and support sales activity. Actual
results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among
others, governmental regulations being implemented regarding the
production and sale of energy drinks; the fact that consumers may
not embrace and purchase any of the Company’s products; additional
competitors selling energy drinks reducing the Company’s sales; the
fact that the Company does not own or operate any of its production
facilities and that co-packers may not renew current agreements
and/or not satisfy increased production quotas; the potential for
supply chain interruption due to factors beyond the Company’s
control; the fact that there may be increases in costs and/or
shortages of raw materials and/or ingredients and/or fuel and/or
costs of co-packing; the fact that there may be a recall of
products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace energy drink products as expected or at all; the extent to
which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers, brokers, and distributors; the
Company’s ability to raise the additional funding that it will need
to continue to pursue its business, planned capital expansion and
sales activity; and competition in the industry in which the
Company operates and market conditions.
These forward-looking statements are made as of the date of this
news, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this presentation are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in greater detail under “Risk Factors”
in the Company’s Information Circular dated November 15, 2022
available on SEDAR at www.sedar.com.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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version on businesswire.com: https://www.businesswire.com/news/home/20230821069205/en/
For further information on Yerbaé Brands Corp., contact:
Yerbaé Brands Corp.
Investor Relations E: investors@Yerbaé.com P: +1 (480) 471-8391
W: https://Yerbaé.com
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