Prudential Showcases 19-Year-Old Ethan Quinn Making His Professional Tennis Debut and Thinking About…Retirement
24 Agosto 2023 - 10:38AM
Business Wire
New partnership emphasizes importance of
planning now for the financial future
Prudential Financial, Inc. (NYSE: PRU) announced today that it
is partnering with the next generation of tennis talent –
19-year-old Ethan Quinn – in a brand deal that showcases Ethan at a
new stage in his life: Preparing for competition as he makes his
professional debut and thinking about…retirement.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230824801546/en/
Image from Prudential's new ad partnering
with Ethan Quinn (Photo: Business Wire)
Ethan will utilize Prudential Stages for Retirement and
Prudential’s team of financial advisors to let his money work for
him as he builds his tennis career. Through the power of compound
interest, the investment could be worth as much as $2.6 million –
nearly the value of winning a tennis title championship – when he
is eligible for retirement.
“Ethan understands that the training and hard work pays off in
more than one way, and is partnering with Prudential to inspire
others to seize the moments when life goes right to plan for a
better financial future,” said Susan Somersille Johnson,
Prudential’s Chief Marketing Officer. “No matter what happens
throughout his professional career – Ethan will be ready. And
Prudential will be there to support him.”
This is important, says Prudential Financial Advisor and former
professional football player Delvin Joyce. By planning now, Ethan
can face his financial future with the same confidence he brings to
the court.
“Earning a lot of money when young can create a false sense of
security,” Joyce said. “Professional athletes are typically well
compensated but are not taught how to manage their wealth. Ethan
understands this, and wants to encourage young players to consider
their financial future as their career begins, not when it is
ending.”
As part of the brand deal, Ethan will star in an ad directed by
Reinaldo Marcus Green. The ad is the latest in Prudential’s ‘Now
What?’ brand campaign and will premiere on national TV at the same
time as the US Open Aug. 28-Sept. 10. It features a variety of
inspiring moments: Ethan at center court of a large-scale stadium.
Sitting on the sidelines. Walking down the tunnel. Preparing in the
locker room. Near the end, he’s preparing for a serve, and hitting
it across the net in what is now the exciting and defining moment
of the rest of his life. The voice-over describes Ethan as an
underdog, a long shot, a first timer. But it also describes him as
‘something that not too many people ever get to be. A
professional.’
Green, a former college athlete who directed such iconic films
as Monsters and Men, King Richard, and the upcoming Bob Marley: One
Love, says his background in sports was one of the primary reasons
he decided to sign on as director of the ad.
“I wish I understood the importance of saving my pennies when I
was a young man starting out,” Green said. “Although I was raised
to live in the moment, to be present, and that any day could be my
last, I hope this ad inspires young people to save for the rainy
and sunny days and create a plan for what’s to come.”
The brand deal with Ethan, which will also be supported by paid
digital and social media, is in addition to a global campaign for
Prudential’s global investment management division (PGIM) in
partnership with Cam Norrie, the world’s #13 tennis player and the
British #1. PGIM will be prominently featured on Cam’s shirt sleeve
when he competes in the Australian Open, the French Open, the US
Open and Wimbledon. Prudential and PGIM also will be featured on
shirt sleeves for 40 matches at the US Open.
To learn more, please visit
https://www.prudential.com/nowwhat.
Ethan Quinn is a paid promoter and will be a customer of
Prudential. For more information about his partnership, go to
www.prudential.com/nowwhat.
About Prudential Financial
Prudential Financial, Inc. (NYSE: PRU), a global financial
services leader and premier active global investment manager with
approximately $1.4 trillion in assets under management as of June
30, 2023, has operations in the United States, Asia, Europe, and
Latin America. Prudential’s diverse and talented employees help
make lives better by creating financial opportunity for more people
by expanding access to investing, insurance, and retirement
security. Prudential's iconic Rock symbol has stood for strength,
stability, expertise, and innovation for nearly 150 years. For more
information, please visit www.news.prudential.com
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version on businesswire.com: https://www.businesswire.com/news/home/20230824801546/en/
Stacey DiNuzzo, Prudential Financial
Stacey.dinuzzo@prudential.com 425-590-7622
Prudential Financial (NYSE:PRU)
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