A Star in the Making: Nationwide Search Yields Four Finalists in ‘Prudential Stages on Broadway Brought to You by Playbill’ Contest
29 Agosto 2023 - 10:00AM
Business Wire
Each will perform in Times Square with
Broadway idols and compete for the top prize: Cash plus
financial coaching from Prudential advisor
Prudential Financial, Inc. (NYSE: PRU) announced today that four
aspiring artists have been selected to receive an all-expenses-paid
trip to NYC and perform with Broadway idols in front of an
estimated 50,000 spectators in Times Square during the free Curtain
Up: A Broadway Festival taking place Sept. 8-10.
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Prudential Stages on Broadway logo
(Graphic: Business Wire)
The Prudential Stages on Broadway Brought to You by Playbill
concert – which will be held on Sept. 9 and hosted by Brittney
Johnson, an acclaimed Broadway star who made history playing the
title role of Glinda in the smash-hit musical Wicked – will give
aspiring and emerging artists across the country the opportunity to
capitalize on their ‘Now What?’ moment and sing on stage with
Johnson and other theatre professionals like contest judges Tara
Rubin and Allen René Louis. The winning aspiring artist also will
walk away with a monetary prize of up to $10,000 plus the
opportunity for financial advice from a Prudential Advisor –
something that Johnson says is almost as important as landing that
first major role.
“I was so proud of myself for accomplishing my dream to make it
on Broadway, and I wanted to live in the moment, but I also knew it
was important to plan for my financial future,” notes Johnson. “And
I’m glad I did because it saved me during the COVID pandemic.
That’s why I’m excited to team up with Prudential again and give
these aspiring artists not only the opportunity to perform on stage
in New York but also think about financial planning early in their
theatre careers.”
The four finalists were selected from a large pool of entries
from across the country. Singers submitted a 3-minute audition
video, including a 60-second performance of one of five
pre-selected Broadway songs. The top auditions were then reviewed
and reduced to 10 semi-finalists by 2023 Tony nominee and Shucked
star Kevin Cahoon; Into the Woods star Cole Thompson; Kimberly
Akimbo star Alli Mauzey; current Broadway Elphaba Alyssa Fox; and
Some Like It Hot star Adrianna Hicks. Contest judges Johnson, Rubin
and René Louis then selected the top four.
“This was a really difficult decision!” said casting director
Rubin, who is best known for her work on The Producers. “We saw
such talented people – all of whom had great stories to tell. I’m
excited to work with the finalists when they come to New York.”
“The submissions from around the country were incredibly
inspiring – the future of our industry is definitely exciting!”
said renowned composer and arranger René Louis, who is known for
his work on Jimmy Kimmel Live! and Ben Platt Live from Radio City
Music Hall. “I’m looking forward to meeting the finalists and
experiencing their talent live on stage.”
The four finalists will be flown round-trip to NYC where they
will get a studio session with Johnson to rehearse their contest
submission at Boulevard Carroll Studio. The four finalists also
will be Prudential’s guests for a pre-show dinner followed by an
evening at the theatre and post-performance talk-back with select
cast members. The winning artist will be selected real-time after
the performances on Sept. 9.
The Prudential Stages on Broadway Brought to You by Playbill
contest is part of the 2023 Curtain Up: A Broadway Festival, which
takes place in Times Square Sept. 8-10. Prudential is a three-time
presenting sponsor of Curtain Up, which started in 2021 to
celebrate Broadway’s return after the pandemic. As part of the
sponsorship, Prudential has donated to various programs that
support the arts while also driving equity and inclusion, including
the Entertainment Community Fund (formerly The Actors Fund), Alvin
Ailey, Black Theatre Coalition, Black Theatre United, and Theatre
Forward.
“When we commit financial support to uplifting economic
opportunities for Broadway (and the theater industry at large),
there is a ripple effect for the local and regional economy that
drives opportunity for all,” said Richard Parkinson, Prudential’s
Chief Brand Officer, who will be co-hosting the concert. “We’re
excited to not only be part of the Curtain Up festival for another
year, but also to give four aspiring artists the opportunity to
realize their dreams and plan for their financial future.”
“Playbill is thrilled to partner with Prudential to present the
Stages on Broadway Contest and provide a forum for aspiring artists
to live their Broadway dream performing in Times Square at the
Curtain Up Festival,” said Alex Birsh, Chief Operating Officer and
VP of Playbill. “We are excited to see the special talent shown in
this contest and I look forward to watching their performances as
they bring their unique energy, excitement, and amazing voices to
the Curtain Up Festival stage!”
For more information about Prudential’s Curtain Up sponsorship,
please visit www.timessquarenyc.org/curtain-up
Brittney Johnson is a paid promoter and customer of Prudential,
for more information about her partnership, go to
prudential.com/nowwhat.
About Prudential Financial
Prudential Financial, Inc. (NYSE: PRU), a global financial
services leader and premier active global investment manager with
approximately $1.4 trillion in assets under management as of June
30, 2023, has operations in the United States, Asia, Europe, and
Latin America. Prudential’s diverse and talented employees help
make lives better by creating financial opportunity for more people
by expanding access to investing, insurance, and retirement
security. Prudential's iconic Rock symbol has stood for strength,
stability, expertise, and innovation for nearly 150 years. For more
information, please visit www.news.prudential.com
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Media Stacey DiNuzzo, Prudential Financial
Stacey.dinuzzo@prudential.com 425-590-7622
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