Aramark Sports + Entertainment Launches Dozens of New Branded Concepts for 2023 College Football Kick-Off
31 Agosto 2023 - 6:18PM
Business Wire
As the 2023 National Collegiate Athletic Association (NCAA)
football season kicks off across the country, Aramark Sports +
Entertainment (Aramark, NYSE: ARMK), the award-winning food and
beverage partner at 14 collegiate football facilities, has much to
unveil for sports fans, including a fresh new lineup of culinary
concepts and innovative technology that will increase speed of
service and elevate the gameday experience unlike ever before.
“College football venues host some of the most enthusiastic and
passionate sports fans in the nation, and with this season’s lineup
of innovative tech offerings and culinary concepts developed
in-house at Aramark, there is even more for guests to be excited
about when they walk through the stadium gates,” said Alison
Birdwell, President & CEO of Aramark Sports + Entertainment.
“We know these fans never want to miss a moment of the game, so
we’re thrilled to provide guests with solutions that get them what
they need fast while also satisfying their appetites.”
Introducing Self-Checkout Technology
With a variety of new and convenient self-checkout technologies,
purchasing gameday favorites has never been faster. These
AI-powered, grab-and-go models will get fans back to the game at
record speeds:
- Walk Thru Bru locations: Guests who verify their age as
21+ using valid, government-issued identification can self-serve a
wide variety of beverages at our Walk Thru Bru locations and check
out faster than a traditional portable with these kiosks. (East
Carolina University, University of Tennessee, University of
Washington)
- Self-dispensing popcorn machines: With the swipe of a
credit card and push of a button, fans will be able to fill up
their own buckets of popcorn and be back to their seats in no time.
(Virginia Tech, NC State, University of South Carolina, University
of North Carolina Chapel Hill, and University of Washington)
Launching Signature Restaurant and Concession
Concepts
Aramark’s culinary teams were hard at work this offseason
creating new and unique dining concepts specifically for its
collegiate football accounts.
These new concepts offer a fresh take on fan favorites like
burgers, pretzels, and popcorn and push the envelope on popular
cuisine categories like barbecue and comfort food, among
others:
- ‘Pack n Cheese: A creamy mac and cheese concept. (NC
State)
- Bakes & BBQ: Sweet and savory – fans can try a local
apple fritter pulled pork sandwich. (University of Washington)
- Black Sail Grill: Hamburgers, hot dogs, and bratwursts
from a new Black Sail Grill tent; grilled items – including Philly
cheesesteaks – at a new food truck location. (East Carolina
University)
- Cackalacky BBQ Shack: Carolina barbecue favorites with a
standout pulled pork mac and cheese using the officially licensed
Tar Heels BBQ Sauce. (University of North Carolina Chapel
Hill)
- City Steak: Philly cheesesteaks with signature topping
options, in addition to fan favorites such as hot dogs, popcorn,
and peanuts. (Virginia Tech)
- Fire in the Hole BBQ: Pork and chicken barbecue
sandwiches with an array of zesty sauces. (East Carolina
University)
- Hokie Float: Serving decadent Coca-Cola® floats with
vanilla ice cream as well as cookie ice cream sandwiches. (Virginia
Tech)
- HuskyVines: Showcasing a rotation of featured wines from
University of Washington alumni wineries. (University of
Washington)
- Margarita Casita: Frozen drinks on deck for fans to
enjoy popular margaritas and more. (University of Arizona)
- Southern Slushie: Thirst-quenching spot offering frozen
daquiris, domestic beers, seltzers, and more. (University of South
Carolina)
- Twisted Toppings: Pretzels with a twist – fans can try a
classic Bavarian pretzel or opt for a cheesy pizza pretzel.
(Virginia Tech)
- Wolfpack Grill: Cheesesteaks hot off the grill in
addition to traditional gameday fare. (NC State)
These savory new dishes can be found at multiple locations
throughout the stadiums:
- Cracklin’ Nachos: House made barbecue spiced pork rinds
with a pimento cheese dipping sauce. (NC State)
- Smoked Sausage on a Stick: A locally sourced Carolina
sausage with just the right combination of smoke and spice.
(University of North Carolina Chapel Hill)
Expanding Proven Concepts
In addition to its entirely new culinary brands, Aramark is also
expanding the proven concepts that students have come to know and
love.
First introduced to the collegiate audience in the 2022 football
season, these concession locations feature elevated nachos, taco,
and chicken tender dishes; all concepts also offer meat-alternative
options:
- Big Dipper’s Chicken is a premium concept that features
chicken tenders and hand-tossed fries with a variety of sauces for
dipping. (East Carolina University and University of South
Carolina)
- Crunch Loaded Nachos offers elevated classic nachos and
three meat-based options. (East Carolina University and University
of South Carolina)
- Eat Drink Taco offers high-quality tacos sold in pairs
with a side of chips and salsa. (University of Tennessee)
Further expansion of these concepts will take place as Aramark
gears up for arena season.
About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150
award-winning food and beverage, retail, and facility service
programs in premier stadiums, arenas, convention centers, cultural
attractions, performance venues, and unique entertainment
destinations across North America. The company has received
accolades for industry innovations including autonomous markets,
dining concepts powered by artificial intelligence, and
high-profile events like NBA All-Star 2022 and MLB at Field of
Dreams. In 2021, Aramark entered into a strategic collaboration
with the Philadelphia-based Starr Restaurant Organization, led by
entrepreneur and James Beard Award-winning restaurateur, Stephen
Starr, which will bring the renowned culinary visionary’s highly
sought-after concepts to clients throughout Aramark Sports +
Entertainment’s portfolio. Aramark ranked No. 1 in the Diversified
Outsourcing Services Category on FORTUNE’s 2022 List of ‘World’s
Most Admired Companies’ and has been named to DiversityInc’s “Top
50 Companies for Diversity” list, the Forbes list of “America’s
Best Employers for Diversity,” the HRC’s “Best Places to Work for
LGBTQ Equality” and scored 100% on the Disability Equality Index.
Learn more at www.aramark.com and connect with us on Twitter and
LinkedIn.
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Sheena Weinstein weinstein-sheena@Aramark.com
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