8x8 Launches New SMS Fraud Prevention Communication API
05 Setembro 2023 - 4:05AM
Business Wire
8x8 Omni Shield CPaaS Solution Enables
Enterprises to Proactively Safeguard Customers Against Artificial
Inflation of Traffic Attacks
8x8, Inc. (NASDAQ: EGHT), a leading integrated cloud contact
center, unified communications and Communications Platform as a
Service (CPaaS) platform provider, today announced the 8x8 Omni
Shield solution, allowing enterprises to proactively safeguard
their customers from fraudulent SMS activity. The new SMS fraud
prevention communication API is part of the 8x8 CPaaS portfolio,
which helps enterprises drive business growth by integrating
various communication channels, including SMS, voice, chat apps,
and video interaction, to enhance customer experience.
SMS fraud is the automation of delivery of high-volume,
high-cost SMS messages that cybercriminals can monetize by having
the messaging charges billed to unsuspecting organizations.
According to the Fraud Loss Survey Report 2021 by the
Communications Fraud Control Association, fraudulent SMS activity,
such as toll or international revenue share fraud, was estimated to
have resulted in losses of over $6.7 billion globally in 2021. As
the telecommunications industry grapples with significant losses,
many SMS providers struggle to have an operational response to
fraud. The need for advanced solutions has become increasingly
evident, and 8x8 is taking a proactive stance to provide
enterprises with the highest level of safeguarding for their
customers.
"The impact of SMS fraud, and the toll it takes on both customer
experiences and a brand’s reputation, can be astronomical, not to
mention incredibly costly. To meet the needs of our customers, we
are constantly evolving our 8x8 CPaaS portfolio as we evaluate
customer pain points and develop solutions that will deliver
substantial business value,” said Stephen Hamill, General Manager,
CPaaS at 8x8, Inc. “Delivering a solution that is truly game
changing for our customers is our goal, and we are thrilled by
early adopter results for our new Omni Shield solution, including
an 80% reduction in fraud traffic.”
Emphasizing the importance of 8x8 CPaaS and the new SMS fraud
prevention communication API to achieve the highest standards of
secure and reliable communication, Kevin Sugiarto, Senior Vice
President of Product Strategic Integration at Privy said, ”In an
era of evolving digital threats, Privy relies on 8x8 CPaaS and its
Omni Shield solution to keep our communication channels
safeguarded. It's not just about preventing fraud; it's about
protecting our brand's reputation, elevating our services, and
delivering unmatched value to our customers. We're pioneering the
establishment of a new standard of security and enhancing our
customers’ experiences.”
The 8x8 Omni Shield solution, enriched with pre-built
communication APIs, is seamlessly integrated with real-time
messaging, across web and mobile applications, and proactively
detects and prevents fraudulent activities through automated fraud
alerts, real-time notifications, live traffic monitoring, and
instant phone number assessments. Benefits include:
- Comprehensive, intelligent monitoring that decreases and blocks
most Artificial Inflation of Traffic (AIT) attacks and may reduce
monthly messaging expenses that arise from unwanted AIT
activity.
- Real-time traffic analysis that tracks, detects and triggers
alerts of potential fraud.
- Automatic detection and cancellation of messages from known
fraudulent numbers.
8x8 CPaaS, which includes SMS, voice, chat apps, and video
interaction, serves as a key enabler of business communications and
customer experience in an ever-evolving digital transformation. 8x8
CPaaS is part of the 8x8 XCaaS™ (eXperience Communications as a
Service™) integrated cloud contact center, business phone, team
chat, video meetings, and SMS platform.
About 8x8 Inc.
8x8, Inc. (NASDAQ: EGHT) is transforming the future of business
communications as a leading software as a service provider of 8x8
XCaaS™ (eXperience Communications as a Service™), an integrated
contact center, voice communications, video, chat, and SMS solution
built on one global cloud communications platform. 8x8 uniquely
eliminates the silos between unified communications as a service
(UCaaS) and contact center as a service (CCaaS) to power the
communications requirements of all employees globally as they work
together to deliver differentiated customer experiences. For
additional information, visit www.8x8.com, or follow 8x8 on
LinkedIn, Twitter and Facebook.
8x8®, 8x8 XCaaS™, eXperience Communications as a Service™,
eXperience Communications Platform™ are trademarks of 8x8, Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230905330000/en/
8x8, Inc. Contacts:
Media: PR@8x8.com
Investor Relations: Investor.relations@8x8.com
8x8 (NASDAQ:EGHT)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
8x8 (NASDAQ:EGHT)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024