Braze Introduces New Data Integration Innovations to Help Brands Create Personalized, Cross-Channel Campaigns Faster
06 Setembro 2023 - 10:00AM
Business Wire
New features and partnerships help streamline
data integration and reduce data complexities to break down silos
between marketing and technical teams
Braze (Nasdaq: BRZE), the comprehensive customer engagement
platform that powers interactions between consumers and the brands
they love, unveiled today new and enhanced data features,
partnerships, and functionality to help brands streamline data
integration and reduce time-to-value. Leveraging these
advancements, brands will be able to easily access and activate
valuable first-party data quickly to power personalized customer
engagement strategies that can drive loyalty, retention, and
revenue. In addition, Braze announced the expansion of its Cloud
Data Ingestion offering integrations with Amazon Redshift from
Amazon Web Services (AWS), Databricks’ Lakehouse Platform, and
Google BigQuery, making it easier for marketers to directly access
data in Braze.
Today’s brands are shifting their stance on amassing vast data
quantities and instead are prioritizing how to more effectively
collect and activate high-quality, valuable first-party data to
engage and retain consumers. Despite collecting valuable customer
data, internal data silos pose challenges for technical teams,
making it difficult to provide relevant data to empower marketing
teams. At the same time, 71% of consumers anticipate personalized
interactions, and businesses need more streamlined processes to
collect, integrate, and activate customer and product data across
diverse systems to meet these expectations. With Braze, brands have
a more cohesive solution that streamlines data integration,
enhances flexibility, and bolsters the ability to deliver tailored
customer experiences.
New data products and features announced include:
- Drive Efficiency with Data Transformation for Custom Data
Integration(s): The Data Transformation feature empowers brands
to increase efficiencies by integrating with other marketing,
operations, and technology investments, allowing technical teams
more time to innovate on their products and solutions. This
distinct capability enables brands to customize webhook
integrations from within the Braze platform and map user data from
external software tools into Braze. Enabled by an intuitive user
interface, this feature is designed to enhance data flexibility and
accessibility. Brands will also have the ability to use AI to
generate data transformation code, powered by Sage AI by Braze,
helping marketers create custom transformations faster while
reducing complexity and reliance on technical skills. Additionally,
enhanced Braze identity management tools facilitate the
identification and merging of user profiles based on key
identifiers such as email addresses and phone numbers.
- Streamline Data Access for Personalized Cross-Channel
Engagement with Cloud Data Ingestion Integrations: With the
expansion of Cloud Data Ingestion, marketers can accelerate time to
value and eliminate complexities when quickly accessing valuable
first-party data to create highly personalized cross-channel
customer engagement strategies. Braze integrations with Databricks’
Lakehouse Platform, the Snowflake Data Cloud and cloud data
warehouses, including Amazon Redshift and Google BigQuery, offer
direct connectivity, synchronization, and data deletion
capabilities. These integrations cover user data, encompassing user
attributes, events, purchases, and catalog data. This comprehensive
feature enhances data management by leveraging the capabilities of
the industry's leading cloud data warehouses.
- Create Precise Targeting with SQL Segment Extensions:
Now using Braze, marketers are more equipped with tools to increase
revenue by actioning on deep customer insights. With Segment
Extensions, brands gain the power to construct and target a wide
array of segments through a fast and adaptable SQL editor. This
tool provides the flexibility to define intricate data
relationships that might be unachievable through other segmentation
features. This capability provides a comprehensive and precise
approach to targeting specific audiences.
- Enhance Revenue Generation with Query Builder In-Depth
Insights: With Query Builder, marketers can increase revenue by
uncovering deeper insights about the customer engagement strategies
that are most effective. In addition to the Braze platform’s
no-code segmentation tools, Query Builder allows marketers to
create tailored data queries, generate custom reports, and extract
pivotal insights with fast and flexible no-code and SQL tools. This
capability is particularly useful for acquiring in-depth knowledge
from your data, enabling more informed decision-making.
- Improve Personalization with Increased Shopify Support:
With enhanced Shopify capabilities, marketers can more easily
create personalized campaigns, while also reducing integration
complexities. Shopify Multiple Store Support, currently available
as a Beta feature, makes it easier for marketers to create highly
personalized campaigns that improve the shopping experience, while
also reducing integration complexities for marketers. Shopify
Multiple Store Support enables the connection of more than one
Shopify store to a single Braze workspace, helping brands with
sub-business units or regional storefronts to streamline user and
customer engagement management. Also, with the expansion of Shopify
Catalogs, marketers can directly connect and sync a Shopify store’s
inventory of products into a Braze Catalog, allowing for greater
automation when leveraging product data to create deeper
personalization across messaging channels.
“Leveraging Braze, technical teams can deliver more value
faster, spend less time building extra data pipelines, and empower
marketers to quickly take action on accurate, accessible data,”
said Kevin Wang, Chief Product Officer of Braze. “Notably, with the
expansion of our Cloud Data Ingestion partnerships to include
leading data warehouses like Databricks, marketers can seamlessly
connect and sync data to create more personalized, creative
customer engagement strategies at scale.”
“We're excited about the enhanced collaboration with Braze and
the lakehouse integration with Databricks. This partnership
empowers brands to seamlessly leverage their data for personalized
customer engagement, transforming data complexities into actionable
insights," said Chris Hecht, SVP of Product Partnerships at
Databricks.
Learn more about how Braze is transforming customer engagement
through data integration innovations here.
Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including, but not
limited to, statements regarding anticipated product performance
and the potential benefits to customers therefrom. These
forward-looking statements are based on the current assumptions,
expectations and beliefs of Braze, and are subject to substantial
risks, uncertainties and changes in circumstances that may cause
actual results, performance or achievements to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements. Further
information on potential factors that could affect Braze results
are included in Braze’s Quarterly Report on Form 10-Q for the
fiscal quarter ended April 30, 2023, filed with the U.S. Securities
and Exchange Commission on June 9, 2023, and the other public
filings of Braze with the U.S. Securities and Exchange Commission.
The forward-looking statements included in this press release
represent the views of Braze only as of the date of this press
release, and Braze assumes no obligation, and does not intend to
update these forward-looking statements, except as required by
law.
About Braze
Braze is a leading comprehensive customer engagement platform
that powers interactions between consumers and brands they love.
With Braze, global brands can ingest and process customer data in
real time, orchestrate and optimize contextually relevant,
cross-channel marketing campaigns and continuously evolve their
customer engagement strategies. Braze has been recognized as one of
Fortune’s 2023 Best Workplaces in New York, 2023 UK Best Workplaces
for Women by Great Place to Work, and Fortune’s 2022 Best US
Workplaces in Technology. The company is headquartered in New York
with 10+ offices across North America, Europe, and APAC. Learn more
at braze.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230906069405/en/
Patrick Grier Communications Lead, EMEA press@braze.com
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