Aramark Sports + Entertainment Kicks Off 2023 NFL Season with Fresh Take on Game Day Eats, Service Technologies, and Retail Offerings
07 Setembro 2023 - 9:00AM
Business Wire
As anticipation for the upcoming 2023 National Football League
(NFL) season reaches its peak, Aramark Sports + Entertainment
(Aramark, NYSE: ARMK), the award-winning food and beverage partner
at 10 NFL venues, is thrilled to announce a game-changing lineup of
new offerings for football’s loyal foodies. Continuing to
revolutionize how guests experience game day, Aramark has not only
developed new menu items and retail offerings across its portfolio
but has deployed more artificial-intelligence (AI)-powered and
self-checkout technologies that make the dining experience more
convenient and allow fans to savor every moment of the on-field
action.
“Aramark is committed to enhancing every facet of service and
hospitality on game day, and we are thrilled for fans to experience
everything we have to offer this season,” said Alicia Woznicki,
Vice President of Design and Development at Aramark Sports +
Entertainment. “From culinary creations with flavorful ingredients
to revolutionary innovations that we’ve scaled to improve
efficiency and speed of service, guests will enjoy football games
like never before – with increased food options, shorter wait
times, and more time in their seats cheering on their team.”
EXPANDING REVOLUTIONARY DRINK MARKETS
After years of testing, four NFL stadiums will do away with
traditional packaged beer portables and exclusively use Aramark’s
game-changing, grab-and-go Walk Thru Bru markets.
Walk Thru Brus will be expanded to 70 new locations as the
exclusive beer market at Acrisure Stadium, Empower Field at Mile
High, Cleveland Browns Stadium, and Soldier Field.
Guests who verify their age as 21+ using valid, government-issued
identification (ID) can choose from a wide variety of beverages and
checkout 10 times faster when paired with AI technology. After
proving successful in prior season testing, including a 46%
increase in transactions, Aramark’s expansion of the
state-of-the-art drink markets will continue to increase speed of
service, reduce congestion on the concourse, and add variety for
guests.
ADDING CONVENIENT SERVICE TECHNOLOGY
To decrease wait times and increase speed of service, Aramark
has rolled out the following:
- Digital Age Verification: Empower Field at Mile High
will pilot a frictionless purchasing experience that uses
IDmission with Zippin checkout-free technology.
Enrolled fans can walk up to the turnstile, have their face scanned
to verify their age as 21+, select items from the store, and exit.
Fans can enroll with a valid, government-issued ID, their credit
card information, and a selfie.
- Fans at GEHA Field at Arrowhead Stadium can skip the
line with a new checkout-free hot food stand powered by
Zippin. Located at Kingdom Grill in Section 127, fans can
shop this store using a credit card or by scanning the Zippin app
at entry and selecting what they want before exiting. NRG
Stadium will also introduce a checkout-free smart store in
Section 548 where fans can purchase hot food and beverages.
- Bartesian: Providing bar-quality cocktails at the push
of a button, Bartesian cocktail machines will be deployed in
suites, clubs, and on mobile bar carts at Cleveland Browns
Stadium and U.S. Bank Stadium to serve premium cocktails
to fans in less than 30 seconds per serve, after showing their
valid, government-issued ID.
- Mobile Self-Scan: Empower Field at Mile High will pilot
Scan & Go at a new Mountain Pass location in Section 107 where
guests can skip the line and use their mobile device to add items
to their cart, then pay using Apple Pay, Google Pay, or credit
card.
- Self-Checkout Kiosks:
- Decreasing wait times with the touch of a few buttons, new
self-checkout kiosks will now be available at Empower Field at
Mile High (Fan Favs, Sections 114, 230; Drink Mkt, Section 234)
and Acrisure Stadium (Drink Mkt, Section 424).
- Acrisure Stadium will feature two new Steel City
Classics locations powered by Mashgin technology that allow
guests to pay and go through a touchless checkout system (Sections
515, 539).
- As part of a large renovation project, Paycor Stadium
will be adding eight self-checkout locations and eleven self-order
locations powered by Tapin2 technology.
- M&T Bank Stadium will feature a new Fan Favs Express
in Section 505 with self-checkout kiosks and will introduce
Raven’s Pop, where fans can fill their own buckets of
popcorn with the swipe of a credit card and push of a button.
INTRODUCING GAME TIME
To offer fans the most desired and specialized menu items,
consumer behaviors and game-day metrics are analyzed, including
time of kickoff, best-selling items, and more. Data from prior
years led to the creation of this season’s new culinary program,
Game Time (#GameTime). A new twist on game day mealtimes, Game Time
takes two signature restaurant service styles – brunch and
late-night dining – and delivers timely menus for this season. For
earlier kickoffs, fans can enjoy classic brunch favorites, and for
evening games, fans can satisfy their late-night cravings.
Brunch:
- Brunch Banh Mi (Empower Field at Mile High Stadium):
Fried egg patty with pork belly, chorizo carrots, and daikon,
topped with Japanese mayonnaise, siracha, and cilantro on a
baguette. (Section 512)
- Brunch Burger (Soldier Field): Beef patty topped with
American cheese, hashbrowns, bacon, fried egg, caramelized onion,
and maple ketchup on a potato bun. (North Marche)
- Brunch Fry (M&T Bank Stadium): Potato fries topped
with cheese curd, sausage gravy, and green onion. (Section
146)
- Burnt Ends Breakfast (Paycor Stadium): Korean barbecue
burnt ends topped with breakfast potatoes, scrambled eggs, pickled
red onion, kimchi slaw, and crema. (Section 150)
- Chicken Croissant Cone (GEHA Field at Arrowhead
Stadium): Rolled croissant with mac and cheese, breaded chicken
tenders, bacon, jalapeños, and hot honey drizzle. (Sections 112,
126)
- Chicken Tenders Funnel Cake (Cleveland Browns Stadium):
Fried funnel cake topped with breaded chicken tenders, powdered
sugar, and syrup drizzle. (Section 121)
- Crab Chimichanga (U.S. Bank Stadium): Buttered crab meat
with diced tomato, Monterey Jack cheese, and green salsa in a fried
tortilla. (Polaris Club)
- Fudge Puppy Waffles (Acrisure Stadium): Handmade waffles
dipped in white chocolate topped with M&M’s® and dark
chocolate. (Section 129)
- Hot Honey Chicken and Waffle (NRG Stadium): Belgian
waffle and breaded chicken breast drizzled with pure hot honey.
(Sections 118, 138, 506, 532)
- Slim Chicken 2.0 (Lincoln Financial Field): Apple
fritter with Frosted Flakes® fried chicken, Cooper® Sharp cheese,
honey glazed bacon, cherry jam, and ghost chili. (Stand 134)
Late-Night:
- Cannoli Nachos (Lincoln Financial Field): Cannoli nacho
chips topped with Valrhona chocolate, whipped ricotta, diced
strawberries, strawberry pearls, pistachio dust, caramel sauce,
espresso dirt, and topped with micro mint, lemon, and donut sugar.
(Stand 134)
- Chicken Quesadilla Burger (GEHA Field at Arrowhead
Stadium): Chicken quesadilla buns with guacamole, beef,
lettuce, and pico de gallo mayonnaise. (Sections 109, 321,
345)
- Chipped Ham Grilled Cheese (Acrisure Stadium): Chipped
ham topped with onion tanglers, crispy jalapeños, cheddar cheese,
and barbecue sauce on sourdough bread. (Sections C150, 215, 239,
305)
- Colorado Tater Keg (Empower Field at Mile High Stadium):
Stuffed potato topped with pork belly, green chili, cheese, and
green onion. (Section 512)
- Crab Pretzel (M&T Bank Stadium): Salted jumbo
pretzel with crab dip, southern pimento cheese, and lager mustard.
(Section 146)
- Elvis Sandwich (U.S. Bank Stadium): Sliced
banana, bacon, and peanut butter on grilled sour dough bread.
(Polaris Club)
- Pizza Box Nachos (Soldier Field): House made tortilla
chips topped with brisket, queso, pico de gallo, and lime crème.
(North Marche)
- Pork Belly Hoagie (Paycor Stadium): Roasted pork belly
with jalapeño bacon jam, mayonnaise, pickled red onion, and
cilantro on a hoagie roll. (Section 150)
- Spicy Slaw Dog (Cleveland Browns Stadium): Grilled hot
dog topped with pulled pork, coleslaw, and spicy barbecue sauce on
a hot dog bun. (Section 134)
NEW CONCESSIONS AND RESTAURANT CONCEPTS
Aramark is mixing up traditional favorites and partnering with
hometown restaurants to bring local flavors to the fans. A
selection of these signature dishes and new concessions
include:
Stadium Staples (Burgers, Hot Dogs, Tenders, Nachos, and
More!):
- Barbeque Pulled Pork Sandwich (Acrisure Stadium): Piled
high pulled pork topped with coleslaw and crunchy potato sticks.
(Sections 212, 236, 526)
- Big Dog (Cleveland Browns Stadium): Half-pound, footlong
hot dog wrapped in garlic bread. (Sections 107, 110, 129, 138)
- CitySteak Cheesesteak (Soldier Field): Specialty
cheesesteak sandwich topped with grilled onions, peppers, and
provolone cheese or Tostitos® cheese. (Portable 103)
- Hot Chicken Sandwich (GEHA Field at Arrowhead Stadium):
Fresh hand-breaded tenders, topped with jalapeños, hot pickles, and
buttermilk aioli. (Coop Stand; Sections 136, 112, 126, 303,
327)
- Loaded Nachos (Paycor Stadium): Beef or chicken, queso
Blanco, cilantro crema, and Pico de Gallo. (Nacho Tigre; Sections
122, 132, 148, 102, 308, 338)
- Pretzel Bites (M&T Bank): Soft pretzel bites in a
variety of flavors. (Various locations)
- Souvenir Football Monster Chicken Nachos (Empower Field at
Mile High): Tortilla chips topped with 505 Southwestern® Green
Chiles, chili con queso, chicken tinga, pico de gallo, and sour
cream, served in a football platter. (Sections 110, 116, 128, 202,
507, 511, 531)
- Tossed Tenders (NRG Stadium): Chicken tenders tossed in
sauce of choice including buffalo, parmesan garlic, or bourbon
flavor. (Sections 101,118, 121,132, 138, 323, 351, 506, 520, 532,
546)
- Tipsy Scoop (Cleveland Browns Stadium, Empower Field at Mile
High): Fans can get the best of both worlds with new artisanal,
hand-crafted ice cream inspired by classic and contemporary
cocktails. This boozy treat is offered in Section 326 at Empower
Field at Mile High and in suites at Cleveland Browns Stadium for
fans who verify their age as 21+ with valid ID.
- Wild Child Burger (U.S. Bank Stadium): Hamburger topped
with cilantro slaw and gochujang sauce. (Location: All No Name
Burger Stands and Retail clubs)
Restaurant Concepts:
- Berg Hospitality (NRG Stadium): The Texas-based
hospitality group will offer Italian chopped beef subs, pepperoni
parmigiana subs, and mac and cheese with bacon and jalapeños.
(50-Yard Line Stands on Clubs East and West)
- Chef J BBQ (GEHA Field at Arrowhead Stadium): Kansas
City’s local barbecue concept will offer a smoked pulled pork
sandwich, barbecue brisket sandwich, loaded barbecue tots, and a
barbecue Frito pie. (Section 107)
- Donatos Pizza (Paycor Stadium): Local favorite, Donatos
Pizza, debuts as the official pizza of the Cincinnati Bengals. Fans
can purchase a Serious Cheese™, Mega Slice, or Pepperoni Mega
Slice. (Sections 119, 130, 140, 149, 101, 110, 206, 244, 316, 303,
334, 346)
- El Tiempo Cantina (NRG Stadium): El Tiempo Cantina’s
flavors and culture of Tex Mex cuisine will debut at NRG Stadium
with nachos, smoked barbeque cuernos, chili queso, and fajita
tacos. (Sections 118, 138, 501 and 527)
- Heinz Stand (Acrisure Stadium): Featuring a signature
hot dog, pigskin ponchos, and A.1 cheesesteak. (Sections 129 and
511)
- Lincoln Financial Field has partnered with Little
Caesars Pizza to bring game day pies to six locations throughout
the stadium.
- Pat and Stuggs (M&T Bank Stadium): New game-day
premium vendor serving gourmet burgers and duck fat fries. (Section
129)
- Skyline Chili (Paycor Stadium): Local favorite, Skyline
Chili, is the new official chili partner of the Cincinnati Bengals.
(Sections 118, 140, 150, 110, 205, 245, 303, 346)
- Smoak Craft Barbeque (GEHA Field at Arrowhead Stadium):
Kansas City’s local barbeque concept will offer a smoked pulled
pork sandwich, barbeque brisket sandwich, and loaded chilly cheese
fries. (Section 316)
- Smoke ‘N Sizzle (Paycor Stadium): New barbeque Concept
will offer a smoked pulled pork sandwich, and brisket sandwich,
along with Game Time offerings. (Section 150)
- Taco Love (M&T Bank Stadium): New partnership with
local favorite restaurant Taco Love serving tacos, margaritas, and
queso. (Section 150)
- Trill Burgers (NRG Stadium): Houston’s acclaimed,
homegrown Smashburger concept from legendary rapper Bun B will
serve its signature burgers and fries using self-checkout
technology. (Various locations)
- U.S. Bank Stadium has partnered with several local
restaurants to bring hometown flavors to Vikings fans. These
include:
- Gallant Tiger: Featuring gourmet, crustless peanut
butter and jelly sandwiches that are guaranteed to bring nostalgia.
(Section 129)
- Union Hmong Kitchen: Offering homemade and Thai-inspired
dishes with choices like the Meeka Burger, Banh Mi Brat, and Hot
Tots. (Section 111)
- Soul Bowl (U.S. Bank Stadium): Soul food including Rude
Boi Chicken and Waffles, Country Grammar Bowl, Caribe Bowl, Donut
Peach Cobbler, and Queen B Lemonade. (Section 317)
- Nashville Coop (U.S. Bank Stadium): Serving
Nashville-style hot chicken tenders and fries. (Section 121)
- Parlour Bar (U.S. Bank Stadium): Headlined by its famous
Smashburger (Section 118)
REINVIGORATING RETAIL
Aramark worked alongside its partners at Empower Field at
Mile High, GEHA Field at Arrowhead Stadium, and NRG
Stadium to upgrade team store locations with everything from
new merchandise collections to completely new and expanded
spaces.
Empower Field at Mile High has expanded its store by
3,000 square feet to include larger checkout areas. At GEHA
Field at Arrowhead Stadium, fans can purchase a coveted
three-foot-tall NFL player bobblehead complete with a replica Super
Bowl LVII ring (while supplies last) or shop from a new walk-in
Chiefs Pro Shop located in Section 324. Houston Texans fans at
NRG Stadium can get their hands on the new retail line
“H-Town Made Collection,” along with special drops from local
Houston collaborators throughout the season.
PHOTOS: A selection of NFL menu items can be downloaded
here.
About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150
award-winning food and beverage, retail, and facility service
programs in premier stadiums, arenas, convention centers, cultural
attractions, performance venues, and unique entertainment
destinations across North America. The company has received
accolades for industry innovations including autonomous markets,
dining concepts powered by artificial intelligence, and
high-profile events like NBA All-Star and MLB at Field of Dreams.
In 2021, Aramark entered into a strategic collaboration with the
Philadelphia-based Starr Restaurant Organization, led by
entrepreneur and James Beard Award-winning restaurateur, Stephen
Starr, which will bring the renowned culinary visionary’s highly
sought-after concepts to clients throughout Aramark Sports +
Entertainment’s portfolio. Aramark has been recognized on FORTUNE’s
list of “World’s Most Admired Companies,” DiversityInc’s “Top 50
Companies for Diversity” and “Top Companies for Employee Resource
Groups,” Newsweek’s list of “America’s Most Responsible Companies
2023,” the HRC’s “Best Places to Work for LGBTQ Equality,” and
scored 100% on the Disability Equality Index. Learn more at
www.aramark.com and connect with us on Facebook, Twitter, and
LinkedIn.
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Media Contact: Sheena Weinstein weinstein-sheena@aramark.com
215-238-3919
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