Caleres Names Its First Ever Chief Design & Product Officer, Natelle Baddeley
11 Setembro 2023 - 5:45PM
Business Wire
Caleres Elevates Design and Product to Drive
Growth Under CEO Jay Schmidt
Caleres (NYSE: CAL), the market-leading portfolio of
consumer-driven footwear brands, announced today the promotion of
Natelle Baddeley to chief design and product officer. Natelle will
continue to report to Jay Schmidt, chief executive officer of
Caleres. The appointment is effective immediately.
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Caleres Names, Natelle Baddeley, Its
First Ever Chief Design & Product Officer
In this role, Baddeley has creative oversight for the majority
of the Caleres brand portfolio, including Naturalizer, Vionic, Dr.
Scholl's, Veronica Beard, Vince, Franco Sarto, Blowfish Malibu and
LifeStride. She will be responsible for leading product strategy
across design, merchandising, and innovation.
In addition, she will continue to champion Caleres’
sustainability efforts to minimize the impact of manufacturing on
the environment, efforts that have not only driven significant
progress toward the company’s 2025 environmental, social, and
governance (ESG) commitments, but also earned Caleres recognition
as one of America’s Most Responsible Companies by Newsweek and one
of America’s Climate Leaders by USA Today.
"Natelle's passion for the Brand Portfolio and its consumers,
combined with her considerable design acumen and technical
expertise has made her a natural fit for this role," said Jay
Schmidt, president and CEO of Caleres. "She has a proven track
record of improving go-to-market strategy, shaping creativity,
designing commercial best-sellers, and developing her team members’
talents." Chief among her accomplishments is Cal Lab, an internal
communication platform at Caleres she implemented that highlights
new trends and innovations to spark learning and ideation across
the organization.
Baddeley joined Caleres in 2018 as senior vice president,
design, merchandise, and product development strategy. Her career
in footwear and accessories spans more than 30 years, including
time as the senior vice President and creative director of global
design for Nine West and Bandolino at Jones Apparel Group, where
she was responsible for global trend and design direction for all
footwear and accessory product categories, including all licenses.
She also led footwear design at many European brands as well as
retailers Debenhams and Marks and Spencer. Baddeley studied at the
London College of Fashion, University of the Arts, specializing in
footwear.
“I am thrilled to have Natelle join the Caleres senior
leadership team. This newly created position demonstrates our
strategic vision and commitment to placing design and product
innovation at the forefront of everything we do as an organization
to accelerate growth in our brands.”
Said Baddeley, “I am tremendously proud of the work we have done
over the last five years to elevate product across Caleres’
portfolio of powerful brands. I am passionate about innovation as
the catalyst to accelerate brand value, improve customer loyalty
and ultimately drive growth. I look forward to working closely with
Jay and the senior leadership team to achieve the strategic,
long-term vision of Caleres.”
About Caleres
Caleres is the market-leading portfolio of global footwear
brands that include Famous Footwear, Sam Edelman, Vionic,
Naturalizer, Allen Edmonds, LifeStride, and more. Our products are
available virtually everywhere - in the nearly 1,000 retail stores
we operate, in hundreds of major department and specialty stores,
on our branded e-commerce sites, and on many additional third-party
retail websites. Combined, these brands make Caleres a company with
both a legacy and a mission. Our legacy is our more than 140 years
of craftsmanship and our passion for fit, while our mission is to
continue to inspire people to feel great… feet first. Visit
caleres.com to learn more about us.
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version on businesswire.com: https://www.businesswire.com/news/home/20230911402508/en/
Investor Contact: Logan Bonacorsi
lbonacorsi@caleres.com
Media Contact: Kelly Malone kmalone@caleres.com
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