Ecolab Releases Global Study on the State of Water Stewardship, Reveals Consumer Concern for the World’s Water
18 Setembro 2023 - 9:35AM
Business Wire
The Ecolab Watermark™ Study found access to
clean and safe water to be a leading environmental concern for
consumers across the globe, including 81% of United States
respondents.
Ecolab, a global sustainability leader offering water solutions
and services, today announced findings from the inaugural Ecolab
Watermark™ Study. The global consumer research examined the state
of water stewardship through water’s importance, usage, connection
to climate and responsibility among key consumer populations around
the world.
By 2030, the planet is set to face a 56% water deficit,
according to the World Resources Institute, and 1.6 billion people
will lack safely managed drinking water, according to the United
Nations. It’s amid this pressing water crisis that Ecolab developed
the Ecolab Watermark Study to identify trends, help educate and
generate action across industry stakeholders, specifically those in
Asia/Pacific, China, Europe, India/Middle East/Africa (IMEA), Latin
America and the United States (U.S.).
Among its global findings, the Ecolab Watermark Study uncovered
several critical water-related trends:
- Access to clean and safe water is a paramount
concern for consumers in every region. Latin America (92%),
China (85%) and the U.S. (81%) have the highest percentage of
consumers who are more concerned about access to clean and safe
water than other climate-related issues, such as pollution or
climate change.
- Consumers hold governments and businesses most
responsible for water conservation. However, consumers do not
believe these leaders care enough about their impact on water or
climate change. This was most pronounced in the U.S., Europe, Latin
America and Asia/Pacific, where between 42% and 46% of people
believed their leaders cared.
- Consumers believe that industry has no clear plan to
address water scarcity, despite the perceived responsibility and
importance. This concern is most evident in China (82%), Latin
America (78%), and IMEA (78%), but also noticeably visible in
Europe (66%), the U.S. (65%) and Asia/Pacific (60%).
“The water crisis impacts communities regardless of location and
is often overlooked in the global response to climate change. As we
continue our work to transform the way the world thinks about
water, the results from the Ecolab Watermark Study should galvanize
leaders to assume a larger role in protecting this precious and
finite resource,” said Christophe Beck, chairman and chief
executive officer, Ecolab. “Time is running out to address this
challenge, and consumers across the world are saying that
businesses must act now. The good news for industry is that meeting
this responsibility can deliver positive sustainability and
business outcomes.”
In response to the perceived lack of accountability, consumers
are themselves adopting environmentally friendly buying behaviors.
According to the study, consumers are willing to stop purchasing
products that require a significant amount of water to produce, as
well as pay more for goods that are made using sustainable business
practices, particularly in IMEA (88%), China (85%) and Latin
America (81%).
Despite the known challenges, consumers remain optimistic that
the water crisis can be mitigated with proper and immediate action.
On average, three out of four consumers across the globe believe
that water scarcity can be effectively addressed, according to the
study, with the optimism most evident in Latin America (84%), IMEA
(83%) and China (78%).
“If industry is not at the table to advocate and develop climate
and water solutions that protect our communities, we will continue
to fuel consumer sentiment that we’re not doing enough,” said
Emilio Tenuta, senior vice president and chief sustainability
officer, Ecolab. “By focusing solely on water and consumer
perceptions of the ongoing crisis, the Ecolab Watermark Study
provides unique insights on where and how stakeholders—whether its
government, businesses, NGOs or even individuals—can work together
to successfully address critical global challenges.”
In addition to offering global and regional findings, the Ecolab
Watermark Study includes data for 15 individual countries. The
U.S.-specific data showed that 81% of consumers are concerned about
access to clean and safe water, and they consider businesses and
governments to have the highest level of responsibility when it
comes to funding for water conservation. Plus, 65% of U.S.
consumers agree that businesses and manufacturers lack clear
guidance and plans to combat water scarcity. Lastly, even though
less than half of U.S. consumers believe that business and
government leaders care about climate change or water conservation,
70% remain optimistic that water scarcity can be effectively
addressed.
The Ecolab Watermark Study was conducted in partnership with
Morning Consult in 2023 among a sample of general population
adults. Ecolab will update and release new editions of its Ecolab
Watermark Study annually. For detailed results, including an
interactive dashboard, visit watermark.ecolab.com.
About Ecolab
A trusted partner for millions of customers, Ecolab (NYSE:ECL)
is a global sustainability leader offering water, hygiene and
infection prevention solutions and services that protect people and
the resources vital to life. Building on a century of innovation,
Ecolab has annual sales of $14 billion, employs more than 47,000
associates and operates in more than 170 countries around the
world. The company delivers comprehensive science-based solutions,
data-driven insights and world-class service to advance food
safety, maintain clean and safe environments, and optimize water
and energy use. Ecolab’s innovative solutions improve operational
efficiencies and sustainability for customers in the food,
healthcare, life sciences, hospitality and industrial markets.
www.ecolab.com
Follow us on LinkedIn @Ecolab, Twitter @Ecolab, Instagram
@Ecolab_Inc and Facebook @Ecolab.
About the Ecolab Watermark™ Study
Launched in 2023, the Ecolab Watermark Study is annual research
conducted by Ecolab. The global study reports on the state of water
stewardship by measuring water’s importance, usage, connection to
climate and responsibility among key consumer populations. This
research was conducted between February 15 – March 3, 2023, among a
sample of general population adults. The interviews were conducted
online. Results from the full study have a margin of error of plus
or minus 2–3 percentage points. Some geographies may be weighted
with fewer variables depending on local census data
availability.
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version on businesswire.com: https://www.businesswire.com/news/home/20230918273418/en/
Torry Whitney 651-250-4724 MediaRelations@Ecolab.com
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