Tesla Makes Up Four of the Top Five Luxury Models in Electric Vehicle Market Share, According to New Experian Data
28 Setembro 2023 - 10:30AM
Business Wire
Findings in the report showed 85% of electric
vehicle owners also have a gas-powered vehicle in their household
garage
As electric vehicle (EV) registrations rise across the country,
Tesla continues to capture the majority of market share. According
to Experian’s Automotive Consumer Trends Report: Q2 2023, four of
the top five models in the luxury EV segment were Tesla, with the
Model Y making up 47.36% and the Model 3 coming in second at
27.30%, followed by the Model X (4.42%), the BMW i4 (2.82%), and
the Model S (2.53%).
At a broader level, there are currently more than 2.7 million
EVs in operation in the US, an increase from approximately 1.7
million in Q2 2022. In addition, 7.50% of new vehicle registrations
were attributed to EVs, up from 5.70% this time last year. Though,
despite the incessant growth in EV popularity, data in Q2 2023
found that 85% of EV owners also have a gas operated vehicle in
their household garage, while 11% have a hybrid vehicle.
“Although EVs are growing in popularity, it’s natural for some
consumers to still opt for a secondary vehicle. With fewer charging
stations in some states, they may feel more comfortable with a
gas-powered vehicle,” said Kirsten Von Busch, Experian’s director
of product marketing for automotive. “As the infrastructure
continues to develop, understanding consumers’ needs will enable
automotive professionals to better assist them when finding
something that fits their lifestyle.”
Luxury EVs comprise majority of market share
Looking at new EV registrations by vehicle class, in the last 12
months, luxury EVs accounted for 77.33%, while non-luxury made up
the remaining 22.67%. The dominance of luxury EVs can be credited
to Tesla, who led the retail luxury EV registration market share in
Q2 2023, coming in at 81.61%, followed by BMW at 4.42%, Rivian
(3.76%), Mercedes-Benz (3.27%), and Audi (2.52%).
On the non-luxury side, Chevrolet made up 24.21% of new EV
registration market share in Q2 2023, followed closely by Ford at
24.00%. Rounding out the top five were Volkswagen at 15.77%,
Hyundai (15.22%), and Kia (9.17%).
“While Tesla has been the current electric vehicle market share
leader, we’re seeing other OEMs enter the market and gain share,”
Von Busch continued. “As more model options become available, it
will be interesting to see how that impacts consumer behavior. It’s
important for industry professionals to stay ahead of the trends as
the automotive landscape continues to evolve.”
To learn more about EV insights, view the full Automotive
Consumer Trends Report: Q2 2023 presentation.
About Experian
Experian is the world’s leading global information services
company. During life’s big moments – from buying a home or a car,
to sending a child to college, to growing a business by connecting
with new customers – we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organizations to prevent identity fraud and crime.
We have 22,000 people operating across 32 countries and every
day we’re investing in new technologies, talented people, and
innovation to help all our clients maximize every opportunity. With
corporate headquarters in Dublin, Ireland, we are listed on the
London Stock Exchange (EXPN) and are a constituent of the FTSE 100
Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian and its affiliates. Other product
and company names mentioned herein are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20230928861648/en/
Jordan Takeyama Experian Public Relations 1 951 733 8768
jordan.takeyama@experian.com
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