Hologic to Expand Outreach During Breast Cancer Awareness Month
29 Setembro 2023 - 9:00AM
Business Wire
Launches Global Partnership With Know Your
Lemons, Will Ring Nasdaq Opening Bell for 17th Time
Hologic, Inc. (Nasdaq: HOLX), a global leader in women’s health,
today announced a series of activities promoting the importance of
breast cancer screenings throughout Breast Cancer Awareness Month,
including a global partnership with Know Your Lemons, a nonprofit
organization committed to improving early detection of breast
cancer worldwide through creative and empowering education. To kick
off the month, Hologic Chairman, President and CEO Steve MacMillan
will ring the Nasdaq opening bell on Monday, October 2, with
Hologic employees as well as tennis legend and two-time breast
cancer survivor Martina Navratilova.
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#KnowBreastCancer Take action to save
your life. (Graphic: Business Wire)
“For the past 17 years, Hologic has rung the Nasdaq bell at the
start of Breast Cancer Awareness Month to draw attention to the
impact breast cancer has on our communities and to highlight the
enduring need for broader awareness about the critical importance
of regular screenings and early detection,” said MacMillan. “We are
thrilled to be joined again at the bell ringing by tennis great
Martina Navratilova, who has inspired so many as a phenomenal
athlete and now as an advocate for cancer awareness and women’s
health.”
This year, Hologic will also partner with Know Your Lemons,
which works to improve early detection of breast cancer through
symptom and screening education in a fun, accessible and inclusive
way. Hologic’s partnership with the nonprofit will be a part of a
broader educational campaign called #KnowBreastCancer that will
leverage the creative imagery developed by Know Your Lemons founder
Corrine Ellsworth-Beaumont, MFA, Ph.D. It will include dynamic
posters for use in healthcare providers’ offices, sponsored content
on the Know Your Lemons app explaining the importance of self-exams
and custom content on both parties’ social media channels. All
materials will be available in multiple languages beginning in
early October.
“We’ve long admired the work done by Know Your Lemons to provide
resources to women worldwide to help them understand breast health
and breast cancer risk factors,” said Erik Anderson, President of
Hologic’s Breast and Skeletal Health Solutions Division. “As the
global leader in mammography, we know how important accessible
screening education is and we’re confident this campaign with Know
Your Lemons will have a meaningful impact during Breast Cancer
Awareness Month and beyond.”
“As a global charity, it is critical to have the support of
industry to fund our mission for early detection. Hologic’s
leadership in breast health and commitment to women’s health
worldwide is exemplified by their sponsoring our educational
outreach, championing our message and supporting our app. We are
proud to partner with such a passionate company as Hologic,” said
Ellsworth-Beaumont.
Hologic and Know Your Lemons encourage the public to download
the Know Your Lemons app and then share what they have learned from
it on social media using #KnowBreastCancer. For more information,
visit www.Hologic.com/KnowBreastCancer.
Throughout Breast Cancer Awareness Month, Hologic will reinforce
the #KnowBreastCancer campaign with a series of events:
- After the Nasdaq bell ringing, Hologic employees will join the
WTA Foundation to distribute care kits at the American Cancer
Society Hope Lodge in New York City and present a donation to
support the organization’s mission to provide a free home away from
home for cancer patients and their caregivers.
- Hologic will sponsor breast cancer walks across the United
States, including Making Strides Against Breast Cancer in Boston,
Mass.; Wilmington, Del.; and Fairfield, Conn.; and the Susan G.
Komen More Than Pink Walk in San Diego, Calif.
- At Hologic’s campus in Newark, Del., employees will host NFL
cornerback Kelee Ringo and his mother, breast cancer survivor
Tralee Hale. The mother-son duo has partnered with Hologic to
educate women about the importance of prioritizing annual
mammograms and other key health screenings.
- Hologic employees worldwide will participate in local
fundraising walks and volunteer activities to support organizations
dedicated to the fight against breast cancer.
About Hologic, Inc.
Hologic, Inc. is a global medical technology innovator focused
on improving the health and well-being of women, their families and
communities through early detection and treatment. Its advancements
include invention of the world’s first commercial 3D mammography
system to find breast cancer earlier; leadership in testing for
cervical cancer, sexually transmitted infections and respiratory
illnesses; and minimally invasive surgical technologies for uterine
fibroids, abnormal uterine bleeding and pediatric procedures.
Hologic and The Science of Sure are trademarks and/or registered
trademarks of Hologic, Inc. and/or its subsidiaries in the United
States and/or other countries.
SOURCE: Hologic, Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20230929561242/en/
Media Contact: Bridget Perry Director, Corporate
Communications +1 508.263.8654 bridget.perry@hologic.com
Investor Contact: Ryan Simon Vice President, Investor
Relations +1 858.410.8514 ryan.simon@hologic.com
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