The company is launching a series of ads
embracing fall’s favorite pastime to connect with consumers
Amid tailgating and touchdowns, football fans are planning to
blitz their budgets and spend $743 on average this season on
football-related expenses, according to a national survey by
Experian®1. To avoid a financial fumble, Experian is helping
consumers learn more about building credit without debt2 and
getting the most out of their money launching a campaign with
two-time professional football champion Travis Kelce of the Kansas
City Chiefs. The campaign will generate awareness about the new
Experian Smart Money™ Digital Checking Account & Debit Card3
that embeds the game-changing feature Experian Boost®4.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231004056742/en/
Experian Smart Money™ Digital Checking
Account & Debit Card (Photo: Business Wire)
Quarterback your credit and finances
How passionate are football fans? The Experian survey revealed
that 68 percent of consumers will spend the same or more this year
on football expenses than in 2022 and 1 in 5 fans would take on
$5,000 in debt if that meant their team would win the
Superbowl5.
There’s no stopping diehards from overspending on their team,
but they will learn about a new program to better manage their
credit and finances via a series of ads that introduces the new
Experian Smart Money Digital Checking Account. The digital checking
account integrates the one-of-its-kind feature Experian Boost®,
which delivers a seamless connection. With Experian Boost,
consumers can contribute payments for eligible bills such as
utilities, residential rent, and telecom to their Experian credit
file to potentially increase their FICO® Score6 instantly.
Consumers who see an initial increase from boosting receive an
average FICO® Score boost of nearly two touchdowns (13 points).
To join the season’s revelry, Experian is partnering with tight
end Kelce for commercials that will be featured during National
Football League (NFL) and college football telecasts this fall. The
ad will also run across most broadcast networks and streaming
services including Hulu, Netflix and Roku®. The first commercial of
the series, “Stats,” made its debut during NFL games on October
1st, highlighted by the Chiefs vs. Jets game on NBC Sports Sunday
Night Football. To view the commercial:
https://youtu.be/RHb63pZ39FY
“When it comes to finances, it’s better to work smarter rather
than harder,” said Kelce. “This is a great opportunity for me to
spread the word about the resources available like Experian’s new
digital checking account to help fans become the champion of their
finances.”
“The passion that fans have for Travis and football is a great
way to think about your finances – we want consumers to have that
same passion for their financial health,” adds Dacy Yee, Chief
Marketing Officer, Experian Consumer Services at Experian.
“Experian is here to help every consumer take control of their
finances and the excitement around football reaches a diversity of
people from college students to seasoned professionals. This new
digital checking account can help everyone along their financial
journey, including building their credit strength.”
Die-hards, fair-weathered fans and everyone in-between are
invited to join a football-themed X #CreditChat on October 11 from
12:00pm-1:00pm PST. Participants will have the opportunity to win a
Kelce-signed football and deluxe tailgate prize package.
How to start building credit without debt
To open an Experian Smart Money Digital Checking Account7,
consumers must enroll in a free or paid Experian membership through
the Experian app found on Apple and Google Play or at
Experian.com/smartmoney. Existing Experian members can simply login
to their Experian account and enroll.
In addition to the integrated connection to Experian Boost, the
account benefits include:
- A $50 direct deposit8 bonus
- Early paycheck up to two days early9 for those who enroll in
direct deposit
- Bill pay and transfer
- Access to a worldwide network of over 55,000 surcharge-free
ATMs10
- No monthly fees, no minimum balance11
- Personal finance management with tools and education
An Experian membership also delivers access to an Experian
credit report and FICO® Score12, auto insurance comparison shopping
service, credit card marketplace, dark web monitoring, credit
monitoring and more.
Avoid penalties and don’t let your credit score get
sacked
For credit education, visit the Ask Experian education blog at
www.experian.com/education. A few strategies for fans’ credit
playbook include:
- You can’t punt away your bills. Make sure to pay on time.
- Take a credit timeout at least monthly to review your credit
report, credit score and finances.
- Don’t fumble with your money and overspend. Set a budget so you
can live and spend within your means.
- A high credit card balance can sideline your finances. Try to
keep your credit utilization lower to maintain a good credit
score.
- Tackle your debt. Develop a plan to pay your credit cards and
loans off completely as soon as possible.
For more football & finance survey findings, click here.
About Experian
Experian is the world’s leading global information services
company. During life’s big moments – from buying a home or a car,
to sending a child to college, to growing a business by connecting
with new customers – we empower consumers and our clients to manage
their data with confidence. We help individuals to take financial
control and access financial services, businesses to make smarter
decisions and thrive, lenders to lend more responsibly, and
organisations to prevent identity fraud and crime.
We have 22,000 people operating across 32 countries and every
day we’re investing in new technologies, talented people, and
innovation to help all our clients maximise every opportunity. With
corporate headquarters in Dublin, Ireland, we are listed on the
London Stock Exchange (EXPN) and are a constituent of the FTSE 100
Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian and its affiliates. Other product
and company names mentioned herein are the property of their
respective owners.
1 Experian survey, August 2023 2 Results will vary. Not all
payments are boost-eligible. Some users may not receive an improved
score or approval odds. Not all lenders use Experian credit files,
and not all lenders use scores impacted by Experian Boost®. Learn
more. 3 The Experian Smart Money Debit Card™ is issued by Community
Federal Savings Bank (CFSB), pursuant to a license from Mastercard
International. Banking services provided by CFSB, Member FDIC.
Experian is a Program Manager, not a bank. 4 Results will vary. Not
all payments are boost-eligible. Some users may not receive an
improved score or approval odds. Not all lenders use Experian
credit files, and not all lenders use scores impacted by Experian
Boost®. Learn more. 5 Experian survey, August 2023 6 Credit score
calculated based on FICO Score 8 model. Your lender or insurer may
use a different FICO® Score than FICO® Score 8, or another type of
credit score altogether. Learn more. 7 Only available in the fifty
U.S. states and the District of Columbia 8 To be eligible for the
$50 bonus, your Experian Smart Money™ Digital Checking Account must
be credited with at least $1,000 in direct deposits within 45
business days of opening your account, and your account must stay
active and in good standing at the time the bonus is paid. The
bonus will be deposited into your account within 10 business days,
once earned. Limit 1 bonus per cardholder. Offer subject to
change by Experian at any time without prior notice. Terms and
conditions apply. See the Incentives section in the Cardholder
Agreement to learn more. 9 Early access to your direct deposit
depends on the timing of receipt of the incoming direct deposit
file. We generally make direct deposits available up to 2 days
earlier than the payment date specified in the direct deposit file.
Early availability of direct deposits is not guaranteed and may
vary from deposit to deposit. Daily and monthly deposit limits
apply. See Cardholder Agreement. 10 Access to over 55,000
surcharge-free ATMs with the Allpoint ATM network. You may be
charged a fee for attempting a cash withdrawal with an
out-of-network ATM or point-of-sale device by Experian and/or the
operator including for a balance inquiry even if you do not
complete a cash withdrawal. Learn more. 11 See the full Experian
Smart Money™ Digital Checking Account & Debit Card Agreement.
12 Credit score calculated based on FICO Score 8 model. Your lender
or insurer may use a different FICO® Score than FICO® Score 8, or
another type of credit score altogether. Learn more.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231004056742/en/
Sandra Bernardo 949 529 7550 Sandra.Bernardo@experian.com
Experian (LSE:EXPN)
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