Aramark Sports + Entertainment Unveils New Food and Beverage Programs at Seven NBA and NHL Venues for 2023-24 Arena Season
12 Outubro 2023 - 12:00PM
Business Wire
– New offers for fans include limited-time
concessions items, elevated premium services, and exclusive retail
merchandise –
Aramark Sports + Entertainment (Aramark, NYSE: ARMK), the
award-winning food and beverage provider at seven National Hockey
League (NHL) and National Basketball Association (NBA) arenas, and
its team of world-class culinarians are bringing fans a special
gameday hospitality experience for the 2023-24 season. Guests can
expect a wide range of new menu items and local partnerships,
premium club and suite upgrades, and convenient technology to
increase speed of service.
“Aramark is committed to creating memorable food and beverage
experiences for the thousands of sports fans, concertgoers, and
special-event guests who we serve at arenas across the U.S. and
Canada,” said Alison Birdwell, President and CEO of Aramark Sports
+ Entertainment. “We have continued to build on our dynamic
offerings through a variety of new menu items, local partnerships,
and customized solutions to improve speed of service at
checkout.”
GAME DAY GOES GOURMET
Game Day Goes Gourmet is Aramark’s latest limited-time culinary
program that introduces an elevated take on gameday favorites with
unexpected ingredients infused into all seven menu items. But
guests will need to move quickly to order these specialty offerings
because only 24 of the coveted dishes will be sold at each game
during the 2023-24 season!
Fans will be encouraged to snap a photo and tag @AramarkSports
if they’re lucky enough to snag one of the below:
- 24stK (Wells Fargo Center): Smoked beef rib topped with
truffle cheese sauce, caramelized onions, and A.1. demi sauce and
served on a Liscio Bakery roll. (Location: Section 117)
- Cadillac Michelada (SAP Center): Modelo Especial® with
clamato juice, rimmed with tajin, and topped with cucumbers, shrimp
tail, lobster tail, oranges, and limes. (Location: Club 104)
- Carbonara Mac n' Cheese (Canadian Tire Centre): Macaroni
topped with Canadian cheese curds, sharp cheddar, Italian Grana
Padano, and pork belly. (Location: The Chef’s Kitchen, Section
225)
- Cleveland Hot Kobe Frank (Rocket Mortgage FieldHouse):
Kobe beef hot dog served on a brioche bun topped with kale slaw,
Cleveland hot sauce, onion tangler, and ranch dressing. (Location:
Loudville Grill, Section 216)
- Pittsburgh Crab Crake Sandwich (PPG Paints Arena): Crab
cake sandwich topped with apple slaw, remoulade sauce, sliced
tomatoes, and French fries on brioche bun. Served with chips.
(Location: Stand 212)
- Texas Smoked Wagyu Stacker (Frost Bank Center): Smoked
Wagyu tri-tip on sourdough bread with chipotle crema and jalapeño
coleslaw. (Location: Section 115)
- The New Fashioned (Capital One Arena): Ritual Zero
Proof® Whiskey Alternative (non-alcoholic) with cherries, bitters,
and simple syrup. (Location: Stand 407)
SPECIALTY COCKTAILS
- Adult Slushies (SAP Center): Peach mango, blue
raspberry, strawberry, and watermelon tajin. (Location: Slush
Cantina – Section 306)
- Garrison Brothers Bourbon (Frost Bank Center): Specially
curated single-barrel bourbons at 94 proof and cask strength.
(Location: Charter Level, North L Bar)
- Hat Trick (Canadian Tire Centre): Dunrobin Earl Grey
Gin, elderflower liqueur, lemon juice, simple syrup, cherry
bitters, and soda. (Locations: Club Red, Club Bell, The Ledge,
BERT’s, Brookstreet, and Dunrobin Craft Distillery)
- Kicking Ginger Mule (Canadian Tire Centre): Wayne
Gretzky’s No. 99 Ice Storm Vodka, lime juice, ginger beer, and
mint. (Locations: Club Red, Club Bell, The Ledge, BERT’s,
Brookstreet, and Dunrobin Craft Distillery)
- Light the Lamp Margarita (PPG Paints Arena): Casamigos™
Tequila, Owen’s Craft Mixers Margarita Mix, pineapple juice, and
cranberry juice. (Locations: Bars in Section 118, 101, 110, 207,
and 230)
TECHNOLOGY IMPROVES SPEED OF SERVICE
Another key component to delivering the best possible guest
experience on gameday is the deployment of innovative technology
that gets fans back to the game faster by improving speed of
service and eliminating long checkout lines.
- Guests at Capital One Arena now have access to
ReverseTap Smart Dispensers from GS Draft System Solutions powered
by DraftServ and Zippin. The hands-free, quick-fill system uses
specialized equipment and cups to fill draft beer from the bottom,
avoiding excessive foam. Fans can enter this checkout-free market
in Section 108 by showing a valid, government-issued ID. Once age
is verified, fans insert their payment method, grab a ReverseTap
cup, place it on the tag corresponding to their beer choice, and
the system does the rest. There’s no stopping for checkout; fans
get a more personalized beverage experience every time. Follow the
link here for a tutorial on how to use GS Draft ReverseTap Smart
Dispensers.
- Providing bar-quality cocktails at the push of a button,
Bartesian cocktail machines continue to expand their footprint
throughout sports venues, with new units introduced this season at
Canadian Tire Centre, Capital One Arena, Frost
Bank Center, and Rocket Mortgage Field House. Bartesian
is streamlining operations and enhancing the guest experience for
those who are verified 21+ with valid, government-issued ID. With
Bartesian, venues can craft premium cocktails across in-seat mobile
ordering, concessions, and premium spaces.
- SAP Center will be introducing SpotOn as part of its
ongoing technological advancement on the suite level. The handheld
tablets, which will be used exclusively by suite attendants,
increase speed of service and communication flow, decrease food
travel time, and improve the overall guest experience.
NEW RESTAURANT CONCEPTS AND ARENA STAPLES
Aramark is teaming up with several local restaurant partners to
add hometown flavors for NHL and NBA fans in addition to the
tried-and-true arena staples and fan-favorite dishes:
Restaurant Concepts
- SA Central (Frost Bank Center): New centralized location
where fans have a choice to order from local restaurant favorites.
Restaurants include Bunz Handcrafted Burgers, Two Bros BBQ &
Shuck Shack by Chef Jason Dady, and Fruiteria by Chef Johnny
Hernanadez (Location: SA Central, Plaza Level, Section 105)
- CHIKO (Capital One Arena): Chinese Korean fusion
offering crab rangoon, bulgogi loaded tots, sticky Chinese ribs and
more. (Location: Stand 106)
- Stuggy’s Sandwich Shop (Capital One Arena): A Baltimore
staple known for its clever gourmet hot dogs is coming to the arena
this season. Menu items will include the viral crab mac and cheese
dog as well as the DC dog, mini corn dogs, and cheese curds.
(Location: Stand 105)
- Launch Test Kitchen (Wells Fargo Center): Fans can keep
an eye out for a variety of their favorite local brands which will
rotate throughout the season in the Launch Test Kitchen. (Location:
Section 107)
- Little Miner Taco (Capital One Arena): A local
restaurant partner to the Washington Wizards, fans can try out
various tacos, street corn, and more. (Location: Stands 107 and
432)
- Barbacoa Taco (Canadian Tire Centre): Introducing a
tapas-style restaurant created in-house by Aramark’s culinary team.
Guests can pick three menu items for one price. (Location: Club
Red, Level 100, and Section 116)
- SAP Center has introduced nineteen local restaurant
partners this season with cuisine ranging from soul food,
dumplings, and sushi, to cheesesteaks, and Halal. Locations
vary.
Arena Staples (Sandwiches, Burgers, Pizza, Fries, and
Tacos!):
- Barbacoa Pita (PPG Paints Arena): House-braised barbacoa
topped with pickled onions, chopped cilantro, cotija cheese, and
chipotle aioli. Served with house chips. (Location: MAKE Stands –
Sections 103 and 111)
- Chicken Pesto Sandwich (Wells Fargo Center): Chicken
breast on a ciabatta roll with basil pesto, melted fresh mozzarella
cheese, and arugula. (Location: 9th Street Italian Sandwiches –
Section 104)
- Fries and Floats (Frost Bank Center): Fans can have the
best of both worlds with loaded French fries, root beer floats, or
orange soda floats. (Location: Charter Level North)
- Gyro to Hero (SAP Center): San Jose Shark fans won’t
have to travel to the Mediterranean this season to get the richness
and flavor of Greek cuisine. Featuring items such as pita wraps,
Greek bowls, and hummus. (Location: Section 227 and Club Section
116)
- Hickory Sticks “Cheeseburger” Nacho (Canadian Tire
Centre): Hickory sticks in a bag filled with ground beef ragu,
shredded lettuce, pico de gallo, and spiced crema. (Location:
Ottawa STREET EATS – Section 212)
- North Shore Street Tacos (PPG Paints Arena): Your choice
of two chicken or chimichurri beef tacos with toppings. Served with
chips and queso. (Location: Arena Favorites – Section 212)
- Taquitos (SAP Center): Rolled tortillas filled with
beef, cheese, or chicken topped with pico de gallo. (Location:
Slush Cantina – Section 306)
- The GYRO (Canadian Tire Centre): Shaved lamb and beef
with creamy tzatziki, cherry tomatoes, romaine, and feta cheese on
a grilled Greek pita. (Location: Ottawa STREET EATS – Section
212)
- Veggie Cheesesteak (Wells Fargo Center) Mushrooms,
onions, and green and red bell peppers with melted provolone cheese
on a Tuscan roll. (Location: First Line Steaks – Section 110)
- Walking Taco (Wells Fargo Center): Choice of Doritos®,
Tostitos® or Fritos® with beef taco meat, melted cheese, lettuce,
tomato, and lime crema. (Location: 9th Street Italian Sandwiches –
Section 104, First Line Steaks – Section 110, and Patti & Sons
Grill – Section 122)
NEW PREMIUM SPACES
- Club and Suite Upgrades at PPG Paints Arena:
- Penguins fans can now catch the on-ice action from the comfort
of the all-inclusive Casamigos Club that features three food
buffets with gameday fare ranging from carved meats to desserts to
domestic beers and wine.
- Guests can also experience the finest personal service in two
new ice-level Bunker Suites that hold 20 guests each.
(Location: Suites 91 and 92)
- Penthouse Lounge at SAP Center: This brand-new premium,
all-inclusive suite space will offer high-end food and beverage
options all while sitting in movie theater-style seats.
EXCLUSIVE RETAIL MERCHANDISE
- Frost Bank Center: The Spurs Fan Shop offers the widest
assortment of Spurs products and memorabilia anywhere, with
something for every unique fan. This season, the Spurs have again
pushed the boundaries of limited-edition collaborations with a
collection that bridges music and sports fandom. The Shania Twain x
San Antonio Spurs Tee – available now at the Spurs Fan Shop – is a
limited-run of 500 T-shirts celebrating both the Spurs and nineties
Canadian country icon Shania Twain.
- PPG Paints: PensGear will offer a variety of basics and
collectibles for all ages this season with featured brands
including YETI®, FrostBuddy. Line Change, Sportiqe, and UNRL.
Expanded apparel offers will be available at PensGear at the UPMC
Lemieux Sports Complex, the Penguins’ official facility, and at
PensGear.com.
- SAP Center: The Sharks Pro Shop will offer exclusive
collections for Sharks Theme Nights, beginning with Los Tiburones,
as well as a Black Out Collection with Sport Design Sweden. On the
Club Level, the Lagunitas Market will have an expanded selection of
apparel from upscale brands like Travis Mathew, Tommy Bahama,
Picnic Time, and more. Fans can sign up online at SharksProShop.com
for info on new product drops.
About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150
award-winning food and beverage, retail, and facility service
programs in premier stadiums, arenas, convention centers, cultural
attractions, performance venues, and unique entertainment
destinations across North America. The company has received
accolades for industry innovations including autonomous markets,
dining concepts powered by artificial intelligence, and
high-profile events like NBA All-Star 2022 and MLB at Field of
Dreams. In 2021, Aramark entered into a strategic collaboration
with the Philadelphia-based Starr Restaurant Organization, led by
entrepreneur and James Beard Award-winning restaurateur, Stephen
Starr, which will bring the renowned culinary visionary’s highly
sought-after concepts to clients throughout Aramark Sports +
Entertainment’s portfolio. Aramark ranked No. 1 in the Diversified
Outsourcing Services Category on FORTUNE’s 2022 List of ‘World’s
Most Admired Companies’ and has been named to DiversityInc’s “Top
50 Companies for Diversity” list, the Forbes list of “America’s
Best Employers for Diversity,” the HRC’s “Best Places to Work for
LGBTQ Equality” and scored 100% on the Disability Equality Index.
Learn more at www.aramark.com and connect with us on X (formerly
known as Twitter) and LinkedIn.
About Aramark
Aramark (NYSE: ARMK) proudly serves the world’s leading
educational institutions, Fortune 500 companies, world champion
sports teams, prominent healthcare providers, iconic destinations
and cultural attractions, and numerous municipalities in 18
countries around the world with food and facilities management.
Because of our hospitality culture, our employees strive to do
great things for each other, our partners, our communities, and the
planet. Aramark has been recognized on FORTUNE’s list of “World’s
Most Admired Companies,” DiversityInc’s “Top 50 Companies for
Diversity” and “Top Companies for Supplier Diversity,” Newsweek’s
list of “America’s Most Responsible Companies 2023,” the HRC’s
“Best Places to Work for LGBTQ Equality,” and scored 100% on the
Disability Equality Index. Learn more at www.aramark.com and
connect with us on LinkedIn, Facebook, X (formerly known as
Twitter), and Instagram.
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Media: Hannah Blank blank-hannah@aramark.com 215.808.2288
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