IHOP® Releases New Video Series Featuring College Athletes Sharing Their Favorite Pancake Stacks
01 Novembro 2023 - 12:00PM
Business Wire
“Fan Cakes” Series Takes Guests from the
Football Field to IHOP Restaurants
Today, IHOP® announced the debut of its new “Fan Cakes” video
series featuring student-athletes from universities across the
country talking about their favorite pancake stacks. This fall,
IHOP partnered with eight college football players who visited
restaurants near their campuses and sampled an assortment of
pancakes to pick their favorite as their personal Fan Cake. The
first video debuts today at ihop.com/fancakes and stars University
of Alabama’s Jihaad Campbell (LB) and his Cinn-A-Stack Fan Cakes.
All winning Fan Cakes will be featured on the IHOP.com menu and at
participating restaurants nationwide for purchase through December
31, 2023.
Pancake lovers and college fans alike can visit their local IHOP
to try the favorite stack of their home team football players,
including:
- University of Alabama – Jihaad Campbell, Cinn-A-Stack
- University of Arizona – Ephesians Prysock, Cinn-A-Stack
- Boston College – Drew Kendall, Mexican Tres Leches
- University of Colorado – Cam’Ron Silmon-Craig, Strawberry
Banana Protein Pancake
- University of Florida – Roderick Kearney, Cinn-A-Stack
- Purdue University – Devin Mockobee, Chocolate Chocolate Chip
Pancake
- Texas A&M University – Kam Dewberry, Cinn-A-Stack
- University of Washington – Landen Hatchett, Cinn-A-Stack
“Our IHOP restaurants are a fantastic destination for students
and fans to gather pre- or post-game for a meal together. We can’t
think of a better way to bring college football fans to the table
than by sharing the stories – and pancakes – of their favorite
student-athletes,” said Kieran Donahue, Chief Marketing Officer,
IHOP. “We are on a mission to spread more joy every day by
encouraging guests in each of the eight regions to visit their
local IHOP to try their players’ Fan Cake. From quality, fresh menu
options to exciting value offers, we have everything fans need to
celebrate their favorite college football team, win or lose.”
The campaign was developed in partnership with LEARFIELD – the
leading media and technology company powering college athletics –
and its original and branded content division LEARFIELD Studios,
which produced the video series. Opendorse, LEARFIELD’s NIL
marketplace provider, sourced the student-athletes, executed
agreements and coordinated participants’ shoot schedules. Fans will
get to know the distinctive personalities of their favorite
student-athletes who share their candid thoughts on their pancake
preferences as well as their passion for the game and their
connection to their college community.
“We are proud to collaborate with IHOP on this new campaign that
features some of the nation’s top student-athletes to create deeper
connections between the iconic restaurant and loyal college
football fans,” said Roy Seinfeld, Senior Vice President of
National Sales, LEARFIELD. “By facilitating the use of school
brands with student-athlete NIL, we are excited to help deliver
creative ‘Fan Cake’ content and fan engagement opportunities for
IHOP.”
Whether you're a fan of college football, a lover of pancakes,
or both, visit an IHOP restaurant near you to enjoy the winning Fan
Cakes. To purchase limited-time IHOP college-branded gift cards or
to find the nearest participating restaurant, visit IHOP.com.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For more than 65 years, IHOP has been a leader, innovator and
expert in all things breakfast, lunch and dinner. The chain offers
65 different signature, fresh, made-to-order breakfast options, a
wide selection of popular lunch and dinner items, including
Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and
more. IHOP restaurants offer guests an affordable, everyday dining
experience with warm and friendly service. As of June 30, 2023,
there are 1,790 IHOP restaurants around the world, including
restaurants in all 50 states, two U.S. territories and 13 countries
outside the United States. IHOP restaurants are franchised by
affiliates of Pasadena, Calif.-based Dine Brands Global, Inc.
(NYSE: DIN).
ABOUT LEARFIELD
LEARFIELD is a diversified and influential media and technology
company powering college athletics. Through its digital and
physical platforms, LEARFIELD owns and leverages a deep data set
and relationships in the industry to drive revenue, growth, brand
awareness, and fan engagement for brands, sports, and entertainment
properties. With ties to over 1,200 collegiate institutions and
over 15,000 local and national brand partners, LEARFIELD’s presence
in college sports and live events delivers influence and maximizes
reach to target audiences. With solutions for a 365-day, 24/7 fan
experience, LEARFIELD enables schools and brands to connect with
fans through licensed merchandise, game ticketing, donor
identification for athletic programs, exclusive custom content,
innovative marketing initiatives, NIL solutions, and advanced
digital platforms. Since 2008, it has served as title sponsor for
the acclaimed LEARFIELD Directors’ Cup, supporting athletic
departments across all divisions.
BR-IHOP
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version on businesswire.com: https://www.businesswire.com/news/home/20231101390273/en/
Emily Glickman IHOP Communications Media@IHOP.com
Abby Hoffman DeVries Global on behalf of IHOP
Ahoffman@devriesglobal.com
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