The extension is worth $170 million for
the Santa Clara Stadium Authority and 49ers
Levi Strauss & Co. (LS&Co.; NYSE: LEVI) and the San
Francisco 49ers announced today a proposed 10-year extension to the
naming rights for Levi’s® Stadium with the Santa Clara
Stadium Authority and team sponsorship with the San Francisco
49ers, worth a combined $170 million, subject to approval by the
Stadium Authority Board, expected on Tuesday, January 30. This
extension will be among the largest in the National Football League
and secures LS&Co. the naming rights for Levi’s® Stadium
through the 2043 NFL season, reaffirming the parties’ commitment to
the Bay Area as a world-renowned destination for sports and
entertainment. LS&Co. will also be extending their sponsorship
of the team, which includes digital content and merchandise
collaborations, continuing this successful partnership.
Levi’s® Stadium has earned its status and reputation as a
world-class, multi-use, publicly owned venue since opening in 2014,
with events that have brought millions of visitors through its
doors while also breaking NFL and sports viewership records. In
addition to San Francisco 49ers football games, Levi’s®
Stadium has hosted many of the world’s most attended live events,
including Super Bowl 50, the College Football Playoff,
Wrestlemania, NHL Stadium Series and concerts featuring artists
such as Taylor Swift, Beyoncé and The Rolling Stones.
“Since first announcing the naming rights to Levi’s® Stadium in
May of 2013, under the leadership of LS&Co. CEO, Chip Bergh, we
have seen our partnership with the San Francisco 49ers deliver
value to our Levi’s® brand, furthering its place at the center of
culture, helping us to connect with new generations of fans through
the unifying power of sport and music, and building on our legacy
of community engagement with like-minded partners,” said Michelle
Gass, president and incoming CEO at LS&Co. “Our brands are our
greatest asset, and we will continue to invest in drivers of our
long-term, sustainable growth. Today’s announcement underscores our
confidence in this strategy, as well as in the continued
opportunity to make an impact alongside values-led partners like
the San Francisco 49ers organization and the City of Santa
Clara.”
As part of LS&Co.’s commitment to giving back, the company
will continue to partner with the 49ers and nonprofit organizations
on initiatives that benefit the Bay Area community and build on the
shared commitment to sustainability, with projects such as the
49ers EDU program, focused on water conservation, and the “Field of
Jeans” installation, which demonstrated the importance of extending
the life of the clothes we wear. Additionally, the 49ers
organization is committing $200,000 in annual contributions as part
of this agreement to projects benefitting the Santa Clara community
and residents.
“Levi Strauss & Co. has deep roots in the San Francisco Bay
Area, and we know the value that this iconic name brings to a
world-class stadium that attracts hundreds of thousands of people
annually,” said Santa Clara Mayor Lisa Gillmor. “This extension
would solidify our partnership with LS&Co., showing that we
have a shared commitment to make a positive impact on our
community.”
“We’re thrilled to be extending our stadium and team
partnerships with the Levi’s® brand. This season we’re proud to
celebrate the success of our first 10 years as partners, and we
look forward to our next 20 years together,” said Al Guido,
President of the San Francisco 49ers. “The 49ers and Levi’s® are
both iconic brands that are synonymous with the Bay Area, driven by
a desire to serve this community. Levi’s® Stadium has been featured
on the world stage numerous times and will continue to be the
premier venue in the Bay Area for the coming decades. The success
of the stadium is proof of how special the Bay Area is and the
power of major events to bring positive economic impact, excitement
and opportunity to this community.”
At the heart of Silicon Valley, Levi’s® Stadium represents the
best and latest in major venue technologies that enhance the fan
experience. Sustainability lay at the center of the design and
construction of the stadium, which became the first NFL venue to
earn a LEED Gold Certification that it still maintains today. Its
state-of-the-art technology infrastructure gives visitors
impeccable connectivity in every corner of the venue and enabled
Levi’s® Stadium to be one of the first NFL venues to transition to
entirely cashless concessions using modern point-of-sale systems.
In an effort to continuously evolve as a premier venue, the stadium
will undergo substantial additional renovations and re-investment
in the coming years, beginning with an extensive suite remodel
process following the current NFL season.
In 2026 Levi’s® Stadium will be a host venue for the 2026 FIFA
World Cup, in addition to Super Bowl 60, which will be the second
installment hosted at the stadium since its opening. Both events
are expected to generate hundreds of millions of dollars in
economic impact for the region and City of Santa Clara, as well as
leave a lasting positive legacy for Bay Area sports fans.
Fans looking for more Levi's® Stadium content and news can visit
levisstadium.com.
About Levi's® Stadium
Named Sports Facility of the Year for 2015 by Sports Business
Journal, Levi's® Stadium is home to the San Francisco 49ers and
serves as one of the world’s most technologically advanced and
sustainable sports and entertainment venue. The $1.2 billion venue
consists of 1.85 million square feet and 68,500 seats, including
175 luxury suites and 9,000 club seats, and was designed by HNTB
and built by Turner/Devcon for the Santa Clara Stadium Authority.
It is a multi-purpose facility with flexibility that has allowed it
to host a wide range of events – including international soccer,
college football, ice hockey, motorsports, concerts and various
civic events – since opening in 2014. The venue is also expandable
for major events such as 2026 FIFA World Cup, WrestleMania 31,
Super Bowl 50 and the 2019 College Football Playoff National
Championship Game. Levi's® Stadium is owned by the Santa Clara
Stadium Authority, a public joint powers authority established to
provide for development and operation of Levi's® Stadium to ensure
the stadium serves the goals of the City of Santa Clara. For more
information, go to LevisStadium.com.
About the San Francisco
49ers
The San Francisco 49ers, owned by Denise and John York,
currently play in the NFC West division and have won five Super
Bowl trophies, including Super Bowl XVI, XIX, XXIII, XXIV and XXIX.
The franchise also has seven conference championships and 22
divisional championships and was the first major league
professional sports team to be based in San Francisco over 75 years
ago. Please visit 49ers.com and follow the 49ers on Facebook and
Twitter @49ers.
About Levi Strauss &
Co.
Levi Strauss & Co. is one of the world's largest brand-name
apparel companies and a global leader in jeanswear. The company
designs and markets jeans, casual wear and related accessories for
men, women and children under the Levi's®, Dockers®, Signature by
Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its
products are sold in more than 110 countries worldwide through a
combination of chain retailers, department stores, online sites and
a global footprint of approximately 3,200 brand-dedicated stores
and shop-in-shops. Levi Strauss & Co.'s reported 2022 net
revenues were $6.2 billion. For more information, go to
levistrauss.com/, and for financial news and announcements go to
https://investors.levistrauss.com.
About the Santa Clara Stadium
Authority
The Santa Clara Stadium Authority exists as a public body,
separate and distinct from the City of Santa Clara, and was
established to provide for the development and operation of Levi's®
Stadium. The elected members of the City Council serve as the
governing board for the Authority, with the Mayor serving as chair,
the City Manager as the Executive Director, and the City Attorney
as the Authority’s General Counsel. Levi’s® Stadium, the region’s
premier sports and entertainment venue, is home to the San
Francisco 49ers and future host site of Super Bowl LX and FIFA
World Cup in 2026. For more information, visit
SantaClaraCA.gov/StadiumAuthority
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