Michelle Gass Assumes Role of Levi Strauss & Co. President & Chief Executive Officer
29 Janeiro 2024 - 7:00PM
Business Wire
Elevates Kenny Mitchell, Chief Marketing
Officer, and Dawn Vitale, Chief Merchandising Officer, to Executive
Leadership Team
Levi Strauss & Co. (LS&CO.; NYSE: LEVI) today announced
that Michelle Gass has assumed the role of president and CEO, as
previously disclosed in December. Gass follows Chip Bergh, who
served as the company’s president and CEO for the previous 12.5
years. Gass brings extensive retail and omnichannel experience to
LS&Co.’s top job and is expected to drive a strategic vision
focused on accelerating international growth, positioning the
Levi’s® brand as a head-to-toe denim lifestyle apparel business and
transitioning LS&Co.’s operating model to a direct-to-consumer
(DTC)-first organization.
Today, Gass announced that LS&Co. is expanding its executive
leadership team with two immediate appointments, emphasizing the
company's dedication to pivoting fully to a DTC-first, brand-led
business model. Levi’s® Chief Marketing Officer Kenny Mitchell and
newly promoted Chief Merchandising Officer Dawn Vitale will join
the executive leadership team, which, under Gass’ leadership, is
responsible for setting the company's overall direction and
overseeing all major strategic, financial and operational
decisions. In addition, Gass announced the company’s plans to hire
a president and chief commercial officer who will join the
executive leadership team and be responsible for shaping our global
commercial strategy and accelerating growth and profitability for
the Levi’s® brand. These changes reflect Gass' commitment to
prioritizing growth and a consumer-centric approach throughout
LS&Co.
“I'm thrilled and honored to guide Levi Strauss & Co. into
its next era of growth. LS&Co. is a destination for the very
best talent because of its history, its products and its values,
and this past year I’ve had the unique opportunity to immerse
myself in the business and meet so many members of our exceptional
teams around the world. I cannot wait to see what we achieve
together,” Gass said. “The addition of Kenny Mitchell and Dawn
Vitale, as well as our new CEO of Beyond Yoga, Nancy Green, brings
decades more of proven retail and consumer obsession to an already
strong executive leadership team. I’m confident we have the right
executive team and company strategies to accelerate our pivot to
become a high-performing, DTC-first company.”
Biographies
Kenny Mitchell, Levi’s® chief marketing officer: Mitchell
brings more than 20 years of global brand-building experience to
the Levi’s® brand. He joined LS&Co. in 2023 from Snap, parent
company of Snapchat, where he served since 2019 as chief marketing
officer and led the growth of the platform’s global community,
advertising base and developer partners.
Dawn Vitale, chief merchandising officer: Vitale is an
accomplished senior merchandising executive with more than 20 years
of experience in apparel category development and market expansion
across international wholesale and retail channels. Prior to
joining LS&Co. in 2018, she served as vice president of Tommy
Jeans and head of merchandising for Calvin Klein jeans at PVH
Corp., where she helped to introduce the brands to new consumers
and build market share.
About Levi Strauss & Co.
Levi Strauss & Co. is one of the world's largest brand-name
apparel companies and a global leader in jeanswear. The company
designs and markets jeans, casual wear and related accessories for
men, women, and children under the Levi's®, Dockers®, Signature by
Levi Strauss & Co.™, Denizen® and Beyond Yoga® brands. Its
products are sold in more than 110 countries worldwide through a
combination of chain retailers, department stores, online sites,
and a global footprint of approximately 3,200 brand-dedicated
stores and shop-in-shops. Levi Strauss & Co.'s reported 2023
net revenues were $6.2 billion. For more information, go to
http://levistrauss.com, and for financial news and announcements go
to http://investors.levistrauss.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240129258994/en/
Investor Contact: Aida Orphan Levi Strauss & Co. (415)
501-6194 Investor-relations@levi.com
Media Contact: Elizabeth Owen Levi Strauss & Co. (415)
501-7777 newsmediarequests@levi.com
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