Ryder System, Inc. (NYSE: R), a leader in supply chain,
dedicated transportation, and fleet management solutions, steps up
its game with a new multi-year, multimillion-dollar sponsorship and
advertising campaign with professional golfer Sam Ryder, now in his
seventh season on the PGA TOUR®. The newly expanded sponsorship and
brand-awareness campaign shifts the Ryder corporate logo from Sam
Ryder’s golf shirt to a more prominent position on the front and
back of his hat, as he plays on tour over the next three seasons.
It also includes two new humorous TV ads featuring Sam Ryder, as he
renews his efforts to prove he’s more than a namesake.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240130722611/en/
Ryder ups its game with professional
golfer Sam Ryder, shifting its corporate logo to a more prominent
position on Sam’s hat and launching two new humorous TV ads.
(Photo: Business Wire)
“It’s working for us. People love Sam Ryder,” says Karen Jones,
EVP, CMO, and head of new product development for Ryder. “There are
a lot of synergies between golf and business, and the sport is
closely followed by our target B2B audience. Our goal is to connect
with that audience in a much more personal way, and Sam’s humor,
humility, and charisma has helped us do that. When our ads are
on-air, we see increased interaction with our website and digital
advertising and a reduced lead-cycle time. I think that’s a
testament to the natural alignment of our brands.”
The new ad campaign builds on last year’s success, which
introduced an affable, enthusiastic Sam Ryder along with his
encouraging, supportive agent who tries to convince the golfer that
Ryder didn’t just sponsor him because of his name. So, Sam Ryder
comes up with some marketing ideas for Ryder, writing amusing
jingles, sharing taglines, and brainstorming company event
ideas.
Building on that premise, the first new ad to air in 2024 is
entitled “Driver Caddie.” It features Sam Ryder pitching the idea
of providing caddies for Ryder Last Mile deliveries to help
navigate obstacles from curb to door, much like caddies help
golfers strategize their shots. There’s only one problem: Ryder
would need to hire about 10,000 caddies to accompany delivery
drivers.
The second commercial, entitled “Fashion,” leans into Sam
Ryder’s distinction as one of the best dressed in golf. In this
spot, he transforms a golf cart barn into a fashion runway to
showcase his new designs for Ryder’s professional drivers,
warehouse workers, fleet maintenance technicians, and corporate
employees. But as it turns out, they’re a bit over the top.
“Okay, maybe the puffy vest in high-gloss red with orange
stripes isn’t for everyone, but you have to admit, the Ryder name
is quite captivating,” jokes Sam Ryder. “I do think what makes this
campaign so successful, aside from the sense of humor, is that it
plays on the human desire to be part of something bigger and to
achieve greatness. That’s something both Ryder and I share, a
commitment to excellence and to continuing to improve every day.
It’s authentic, and I think people can see that.”
Ryder’s new multi-year corporate sponsorship officially launched
January 1, 2024 and runs through December of 2026.
The new ad campaign debuts during the week of January 29th on
the Golf Channel leading up to the AT&T Pebble Beach ProAm. The
commercials will also air during the weeks of 13 key tournaments on
the Golf Channel, such as The Masters, PGA Championship, and WM
Phoenix Open (where Sam Ryder made that stunning hole-in-one on the
infamous 16th hole in 2022). In addition, the spots will air
in-tournament for the U.S. Open, Charles Schwab Championship, LPGA
Tour, and KitchenAid Senior PGA Championship.
About Ryder System, Inc.
Ryder System, Inc. (NYSE: R) is a leading logistics and
transportation company. It provides supply chain, dedicated
transportation, and fleet management solutions, including
warehousing and distribution, e-commerce fulfillment, last-mile
delivery, managed transportation, professional drivers, freight
brokerage, full-service leasing, maintenance, commercial truck
rental, and used vehicle sales to some of the world’s
most-recognized brands. Ryder provides services throughout the
United States, Mexico, and Canada. In addition, Ryder manages
nearly 260,000 commercial vehicles and operates approximately 300
warehouses encompassing more than 95 million square feet. Ryder is
regularly recognized for its industry-leading practices in
third-party logistics, technology-driven innovations, commercial
vehicle maintenance, environmental stewardship, corporate social
responsibility, world-class safety and security programs, military
veteran recruitment initiatives, and the hiring of a diverse
workforce. www.ryder.com
Note Regarding Forward-Looking Statements: Certain statements
and information included in this news release are “forward-looking
statements” within the meaning of the Federal Private Securities
Litigation Reform Act of 1995. These forward-looking statements,
including our expectations with respect to the corporate
sponsorship, are based on our current data, plans and expectations
and are subject to risks, uncertainties and assumptions.
Accordingly, these forward-looking statements should be evaluated
with consideration given to the many risks and uncertainties that
could cause actual results and events to differ materially from
those in the forward-looking statements including those risks set
forth in our periodic filings with the Securities and Exchange
Commission. New risks emerge from time to time. It is not possible
for management to predict all such risk factors or to assess the
impact of such risks on our business. Accordingly, we undertake no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise.
ryder-organization
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240130722611/en/
Anne Hendricks, amhendricks@ryder.com Amy Federman,
afederman@ryder.com
Ryder System (NYSE:R)
Gráfico Histórico do Ativo
De Abr 2024 até Mai 2024
Ryder System (NYSE:R)
Gráfico Histórico do Ativo
De Mai 2023 até Mai 2024