DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot
28 Fevereiro 2024 - 12:00PM
Business Wire
DV Fraud Lab curtails a scheme costing
unprotected advertisers up to $7.5 million monthly
DoubleVerify (“DV”) (NYSE: DV), the industry’s leading media
effectiveness platform that leverages AI to drive superior outcomes
for global brands, today revealed the identification and mitigation
of CycloneBot, one of the most extensive CTV ad fraud schemes ever
uncovered. The malicious bot is capable of generating up to 250
million falsified ad requests and spoofing approximately 1.5
million devices daily, leading to an estimated monthly financial
impact of up to $7.5 million across unprotected advertisers.
CycloneBot employs new and enhanced evasion techniques to
produce falsified CTV traffic across various platforms. One tactic
involves spoofing longer CTV sessions for each device, which
resembles the activity of real CTV users. This helps CycloneBot
blend in with legitimate CTV traffic. The devices CycloneBot spoofs
generate four times more traffic, on average, when compared to
previous falsification schemes in CTV.
“CycloneBot represents a new level of sophistication in ad
fraud. Its ability to mimic human behavior and evade detection has
posed unprecedented challenges,” said Mark Zagorski, Chief
Executive Officer at DoubleVerify. “Our Fraud Lab, in collaboration
with Roku, has been instrumental in identifying, analyzing, and
mitigating this complex threat.”
DV’s strong partnership with Roku (NASDAQ: ROKU) played a
pivotal role in mitigating CycloneBot’s activity. In the early
stages of the investigation, DV’s Fraud Lab joined forces with Roku
to leverage additional signals facilitated by Roku’s Advertising
Watermark. The use of Roku’s Advertising Watermark allowed for the
validation and confirmation of the spoofing activities by
CycloneBot. The joint efforts highlighted the scheme’s connections
to previous fraud activities and underscored the ongoing necessity
for comprehensive protection against increasingly sophisticated
invalid traffic (IVT). Roku confirmed it was not impacted by the
CycloneBot scheme and no resulting fraudulent ad impressions were
sold or purchased from Roku.
"Roku’s Advertising Watermark is proving to be essential in the
fight against ad fraud," said Louqman Parampath, Vice President,
Product Management, Advertising at Roku. "It ensures transparency
and validation, safeguarding advertisers while enhancing the TV
streaming experience. With DoubleVerify, we're powering a more
transparent and fraud-free advertising landscape."
Revealing the CycloneBot fraud scheme is a testament to
DoubleVerify and Roku's partnership in collaborating and conducting
investigations into emerging ad fraud schemes within the CTV
industry. Their combined efforts, merging DoubleVerify’s Fraud Lab
with Roku’s Advertising Watermark technology, have proven
instrumental in identifying and mitigating complex fraud schemes.
Revealing CycloneBot underscores the partnership's value in
securing the CTV advertising ecosystem and ensuring advertiser
confidence.
DV’s Fraud Lab, powered by a dedicated team of experts, employs
AI, machine learning, and manual review processes to identify and
prevent new forms of fraud in real-time. The Fraud Lab continues to
monitor emerging invalid traffic (IVT) trends and fraud types to
ensure complete protection for clients in an ever-evolving digital
landscape.
“As fraudsters adapt and refine their methods, so do our efforts
to counter them,” said Roy Rosenfeld, Head of DoubleVerify’s Fraud
Lab. “The discovery and mitigation of CycloneBot demonstrate our
unwavering commitment to making the digital advertising ecosystem
stronger, safer, and more secure.”
For more insights and a detailed analysis of the CycloneBot
scheme, read the full report here.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media
effectiveness platform that leverages AI to drive superior outcomes
for global brands. By creating more effective, transparent ad
transactions, we make the digital advertising ecosystem stronger,
safer and more secure, thereby preserving the fair value exchange
between buyers and sellers of digital media. Learn more at
www.doubleverify.com.
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and TV-
related audio devices are available in various countries around the
world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
Roku and Roku TV are trademarks or registered trademarks of
Roku, Inc. In the United States and other countries.
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Media Contact: Chris Harihar chris@crenshawcomm.com
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