Zuora Partners with Global Video Game Publisher Ubisoft to Power Its Subscription Services
24 Abril 2024 - 6:00AM
Business Wire
Zuora, Inc. (NYSE: ZUO), a leading monetization suite for modern
business, today announced that global video game publisher Ubisoft
has adopted Zuora to power its Ubisoft+ and Rocksmith+ subscription
services. Over the course of the partnership, Ubisoft has leveraged
Zuora to scale its subscription business, automating and reducing
friction in the billing, accounting and payment processes to
accommodate online traffic increases of up to 200% during new game
releases.
“Today’s video game market is extremely concentrated, which
makes it even more critical to build direct relationships with
players,” said Casilda Sánchez-Blanco, Product Lead at Ubisoft. "To
succeed in this ultra-competitive sector, Ubisoft needs to be on
the cutting edge of technological innovation to build games that
resonate. Insights from our subscription services help us do this.
With Zuora, we can design the right offering for each player and
navigate volume surges to ensure players have the best
experience.”
Zuora has helped Ubisoft to customize billing and payments needs
based on the subscriber. And after initially selecting Zuora to
power subscription management for the Ubisoft+ service, the
partnership has since expanded to power Rocksmith+, a
subscription-based music learning service. Zuora has also supported
the international expansion of Ubisoft+ to multiple countries,
tailoring offerings as well as managing payments and tax
calculations across numerous currencies and payment methods.
Ubisoft+ is currently available in 184 countries and has future
plans to continue expanding its subscription offerings with the
support of Zuora.
“Our technology partners must be capable of scaling up very
quickly. Zuora has played an important role in this, enabling us to
navigate new subscriber volume increases of up to 200%, which we
can experience when we have new game releases. Zuora has the proven
agility to meet our needs,” said Sánchez-Blanco.
To learn more about Ubisoft’s story, visit here. Additional
details on Zuora’s solutions are available here.
About Zuora, Inc.
Zuora provides a leading monetization suite to build, run and
grow a modern business through a dynamic mix of consumption models,
subscription bundles and everything in between. From pricing and
packaging, to billing, payments and revenue accounting, Zuora’s
flexible, modular software platform is designed to help companies
evolve monetization strategies with customer demand. More than
1,000 customers around the world, including BMC Software, Box,
Caterpillar, General Motors, Penske Media Corporation, Schneider
Electric and Zoom use Zuora’s leading combination of technology and
expertise to turn recurring relationships and recurring revenue
into recurring growth. Zuora is headquartered in Silicon Valley
with offices in the Americas, EMEA and APAC. To learn more, please
visit zuora.com.
© 2024 Zuora, Inc. All Rights Reserved. Zuora, Subscribed,
Subscription Economy, Powering the Subscription Economy,
Subscription Economy Index, Zephr, and Subscription Experience
Platform are trademarks or registered trademarks of Zuora, Inc.
Third party trademarks mentioned above are owned by their
respective companies. Nothing in this press release should be
construed to the contrary, or as an approval, endorsement or
sponsorship by any third parties of Zuora, Inc. or any aspect of
this press release.
About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players’
lives with original and memorable entertainment experiences.
Ubisoft’s global teams create and develop a deep and diverse
portfolio of games, featuring brands such as Assassin’s Creed®,
Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just
Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom
Clancy’s The Division®. Through Ubisoft Connect, players can enjoy
an ecosystem of services to enhance their gaming experience, get
rewards and connect with friends across platforms. With Ubisoft+,
the subscription service, they can access a growing catalog of more
than 100 Ubisoft games and DLC. For the 2022–23 fiscal year,
Ubisoft generated net bookings of €1.74 billion. To learn more,
please visit: www.ubisoftgroup.com.
© 2024 Ubisoft Entertainment. All Rights Reserved. Ubisoft and
the Ubisoft logo are registered trademarks in the US and/or other
countries.
Source: Zuora Financial
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version on businesswire.com: https://www.businesswire.com/news/home/20240424862711/en/
Margaret Juhnke press@zuora.com 619-609-3919
Zuora (NYSE:ZUO)
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