Beachbody (BODi) Drives Growth Through Expansion of Premier Digital Fitness Content Available for Individual Purchase
11 Junho 2024 - 5:30PM
Business Wire
BODi Doubles the Number of Branded Programs for
Standalone Digital Purchase Offering
The Beachbody Company, Inc. (NYSE: BODI) (“BODi” or the
“Company”), a leading health and fitness company, today announced
it has doubled the number of its renowned fitness and nutrition
programs available for Digital Purchase without a subscription.
This expansion supports BODi's strategic initiative to drive
sustainable long-term growth by providing more flexible access to
its world-class content library.
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the full release here:
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Beachbody (BODi) Drives Growth Through
Expansion of Premier Digital Fitness Content Available for
Individual Purchase (Graphic: Business Wire)
The additional BODi programs available now for individual
Digital Purchase include:
- INSANITY, the legendary high-intensity cardio program with BODi
Super Trainer Shaun T.
- Yoga52, a comprehensive full year yoga curriculum for any
level, with five world-class instructors.
- For Beginners Only, designed for those new to fitness with BODi
Super Trainer Lacee Green.
- CHOP WOOD CARRY WATER , functional workouts with strength
training and primal movement with BODi Super Trainer Amoila
Cesar.
- Xtend Barre, a sculpting barre program where no barre is needed
with BODi Super Trainer Andrea Rogers.
- DIG DEEPER , BODi Super Trainer Shaun T's first complete
lifting program.
"The enthusiastic response to our Digital Purchase option
demonstrates there is significant demand for our premium fitness
and nutrition content, albeit in a form that is more conducive to
attracting new customers than a full subscription," said Carl
Daikeler, BODi’s Co-Founder and CEO. "By doubling the number of
titles available, we are making it even easier for people to choose
the specific program that appeals to their preferences and
experience the remarkable results from our programs without the
need for a larger commitment."
BODi’s offering of standalone Digital Purchases complements its
successful all-access subscription model and provides customers
with multiple ways to access BODi’s extensive library of 134
programs for a variety of disciplines such as strength and
resistance training, weight loss, cardio, yoga, pre/postnatal and
more. The six new Digital Purchase programs join the previously
launched offerings of P90X with Tony Horton, 21 Day Fix, 80 Day
Obsession and Portion Fix with Autumn Calabrese, LIIFT4 with Joel
Freeman and 2B Mindset with Ilana Muhlstein. Additional titles from
BODi's popular brands will continue rolling out in the coming
months.
"For many, buying a digital program is the first step toward a
healthier lifestyle," continued Mr. Daikeler. "Once they experience
our high-quality offerings and start seeing results, upgrading to a
full BODi subscription will be a natural next step for customers to
further progress. With access to our entire library of programs and
nutrition plans, we are uniquely positioned to create a low barrier
to entry while subsequently driving higher lifetime value economics
than at any time in our long history."
The Digital Purchase initiative is one component to BODi's
multi-faceted growth strategy. "We are expanding our nutrition
business aggressively as well," added Mr. Daikeler. "This expansion
includes enhanced marketing, working with influencers, testing new
pricing and packaging, growing our presence on Amazon, reactivating
customer databases and exploring partnerships to complement the
effectiveness of weight loss pharmaceuticals."
For more information visit: https://www.bodi.com/programs.
About BODi and The Beachbody Company, Inc.
Originally known as Beachbody, BODi has been innovating
structured step-by-step home fitness and nutrition programs for 25
years such as P90X, INSANITY and 21 Day Fix, plus the first premium
superfood nutrition supplement, Shakeology. Since its inception in
1999, BODi has helped over 30 million customers pursue
extraordinary life-changing results. The BODi community represents
millions of people helping each other stay accountable to goals of
healthy weight loss, improved strength and energy, and resilient
mental and physical well-being. For more information, please visit
TheBeachbodyCompany.com.
Safe Harbor Statement
This press release contains “forward-looking” statements
pursuant to the safe harbor provisions of the Securities Litigation
Reform Act of 1995, which are statements other than historical fact
or in the future tense. These statements include but are not
limited to, statements regarding our business strategy, our plans,
and our objectives and future operations. Forward-looking
statements are based upon various estimates and assumptions, as
well as information known to us as of the date hereof and are
subject to risks and uncertainties. Accordingly, actual results
could differ materially due to a variety of factors. You can
identify these statements by the use of terminology such as
“believe”, “plans”, “expect”, “will”, “should,” “could”,
“estimate”, “anticipate,” “upon” or similar forward-looking terms.
You should not rely on these forward-looking statements as they
involve risks and uncertainties that may cause actual results to
vary materially from the forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20240611587662/en/
Investor Relations IR@BODI.com Media Relations
BODiPR@icrinc.com
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