Empire State Building Partners with Sea Bags and Max to Transform Fabric from 270-Foot Dragon into Recycled Tote Bags
29 Julho 2024 - 12:18PM
Business Wire
Vhagar lives on. The Empire State Building (ESB) announced today
that it partnered with Max to donate 18,000 square feet of fabric
from Vhagar – the 270-foot dragon that perched on its mast as part
of the HBO® Original series “House of the Dragon” takeover last
month – to create limited-edition recycled tote bags by Sea Bags. A
portion of the proceeds will be donated by Sea Bags to the Ocean
Conservancy.
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Empire State Building Partners with Sea
Bags and Max to Transform Fabric from 270-Foot Dragon into Recycled
Tote Bags (Photo: Business Wire)
“The Empire State Building is one of the world’s most
sustainable buildings, and we continue with our sustainable mission
as we transform the fabric from our epic ‘House of the Dragon’
installation into an iconic keepsake,” said Tony Malkin, chairman
and CEO of Empire State Realty Trust. “Fans can now own a piece of
history through these exclusive recycled tote bags made from
authentic dragon skin.”
Fabric from Vhagar – made up of 1,700 total patterns and 600,000
inches of sewn seams – was transported from New York City to Sea
Bags’ headquarters in Portland, Maine. Each unique tote is made
from a combination of the dynamic dragon material and recycled sail
cloth with hand-spliced hemp rope handles and a brass clasp. The
one-of-a-kind bags are individually numbered and include a
certificate of authenticity.
“We’re honored to be selected to work alongside the iconic
Empire State Building and Max to transform Vhagar into sustainable,
recycled, beautiful totes,” said Don Oakes, CEO of Sea Bags. “This
collaboration perfectly aligns with our commitment to
sustainability and creative reuse, ensuring that Vhagar's legacy
continues in a meaningful way.”
The “House of the Dragon” takeover at the “World’s Most Famous
Building” included a photo opportunity with the iconic Iron Throne,
a visit from the “House of the Dragon” cast, and an interactive
photo booth on the Observatory’s 80th Floor.
The Empire State Building underwent a groundbreaking deep energy
retrofit that has reduced emissions at the building by 57% since
2007. Empire State Realty Trust has committed to achieve net zero
emissions at the Empire State Building by 2030 and throughout its
entire portfolio by 2035, in alignment with New York State’s
Climate Leadership and Community Protection Act (CLCPA).
Hi-res imagery of production and the Vhagar Sea Bags can be
found here. More information about the Empire State Building can be
found online.
About the Empire State Building The Empire State
Building, the “World's Most Famous Building," owned by Empire State
Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown
Manhattan from base to antenna. The $165 million reimagination of
the Empire State Building Observatory Experience created an all-new
experience with a dedicated guest entrance, an interactive museum
with nine galleries, and a redesigned 102nd Floor Observatory with
floor-to-ceiling windows. The journey to the world-famous 86th
Floor Observatory, the only 360-degree, open-air observatory with
views of New York and beyond, orients visitors for their entire New
York City experience and covers everything from the building's
iconic history to its current place in pop culture. The Empire
State Building Observatory Experience welcomes millions of visitors
each year and was declared the #1 Attraction in the World – and #1
Attraction in the U.S. for the third consecutive year – in
Tripadvisor’s Travelers’ Choice Awards: Best of the Best Things to
Do, "America's Favorite Building" by the American Institute of
Architects, the world's most popular travel destination by Uber,
and the #1 New York City attraction in Lonely Planet’s Ultimate
Travel List.
Since 2011, the building has been fully powered by renewable
wind electricity, and its many floors house a diverse array of
office tenants such as LinkedIn and Shutterstock, as well as retail
options like STATE Grill and Bar, Tacombi, and Starbucks. For more
information and Observatory Experience tickets visit esbnyc.com or
follow the building's Facebook, X (formerly Twitter), Instagram,
Weibo, YouTube, or TikTok.
About Sea Bags Launched in 1999 and incorporated in 2006,
Sea Bags started on the historic working waterfront in Portland,
Maine with a line of hand-sewn, functional, and stylish totes made
from recycled sail cloth. Today the company employs nearly 300
people and has preserved its Made-in-the-USA sourcing,
manufacturing, and design origins on the coast of Maine.
The exclusive use of reclaimed sail cloth is unique to Sea Bags,
and since its inception the company has kept more than 1.5 million
pounds of sail material from landfills. In 2021 the company was
recognized as Green Circle Certified. The Sea Bags flagship store
is located on Commercial Street in Portland, Maine, while its
factory store is located around the corner on Custom House Wharf -
where the headquarters remain today. The company has 50+ retail
stores across the U.S. and operates in Maine, New Hampshire,
Massachusetts, Vermont, Rhode Island, Connecticut, New York, New
Jersey, Delaware, Maryland, North Carolina, South Carolina,
Florida, Michigan, and California. To learn more about Sea Bags and
the stories their sails tell, visit www.seabags.com.
Source: Empire State Realty Trust, Inc. Category:
Observatory
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version on businesswire.com: https://www.businesswire.com/news/home/20240729126579/en/
Empire State Realty Trust Jamie Steinberg 212-400-3339
jsteinberg@esrtreit.com
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