As GenAI beckons, hyperscale infrastructure
gives enterprises affordable access to essential hardware and
tools, ISG Provider Lens™ report says
Enterprise adoption of AI technologies is the main driver of
growing U.S. demand for public cloud services over the past year,
according to a new research report published today by Information
Services Group (ISG) (Nasdaq: III), a leading global technology
research and advisory firm.
The 2024 ISG Provider Lens™ Multi Public Cloud Services report
for the U.S. finds that organizations recognize both the
transformative potential of AI-based applications and the high cost
and complexity of developing and deploying them. AI — especially
generative AI — requires expensive hardware and software, such as
graphics processors and large language models (LLMs) that are not
economical for enterprises to build on their own. Many are turning
to cloud platforms for scalable, on-demand computing power,
storage, tools and AI-specific services.
“AI and cloud computing have a close symbiotic relationship,”
said Anay Nawathe, ISG cloud delivery lead for the Americas.
“Increasing AI adoption in the coming years will create significant
growth in the public cloud industry.”
GenAI is gaining traction at U.S. enterprises, but companies are
still exploring it cautiously, ISG says. Most GenAI deployments are
proofs of concept to better understand the technology’s potential
applications and broader implications. Enterprises are testing
GenAI in several areas, including content creation and personalized
marketing, but most customer-facing applications are not yet in
production. Service providers are guiding clients through the early
stages of this transformation.
As U.S. enterprises deploy more AI-related workloads, they seek
immediate cost savings to balance the growing demands of digital
transformation with tight budgets, the report says. While public
cloud infrastructure gives companies greater flexibility, it often
leads to complex billing structures and unexpected costs if not
managed effectively.
FinOps practices and services are increasingly essential for
properly allocating cloud resources within enterprises and
minimizing underutilized assets. GreenOps models, which track both
the cost and the carbon footprint of cloud infrastructure, are also
growing in importance.
Demand for consulting and transformation services has grown
steadily over the past year as enterprises modernize their IT
environments, shifting from monolithic systems to flexible,
scalable multi-cloud and cloud-native solutions, the report says.
Most large companies are seeking industry-specific solutions that
optimize existing workloads. Midsize enterprises prioritize
affordability and rapid deployment of outcome-focused cloud
transformations.
Managed services for large U.S. enterprises have advanced in the
past year through the integration of AI-enabled automation and
improved cloud optimization tools, ISG says. Large companies are
seeking services to ease the complexity of managing multi-cloud
environments. Midsize organizations favor providers that can help
them manage their cloud infrastructure with low cost and minimal
disruption.
“U.S. enterprises want cloud infrastructure that is ready for AI
and complex workloads,” said Jan Erik Aase, partner and global
leader, ISG Provider Lens Research. “Well-designed multi-cloud
solutions allow them to deploy applications across diverse
environments with minimal overhead.”
The report also explores other public cloud trends in the U.S.,
including recent technology advancements by hyperscale cloud
operators and the rising demand for scalable, flexible
infrastructure for SAP HANA deployments.
For more insights into the public cloud challenges facing U.S.
enterprises, including the growing need for built-in cloud
sustainability and the rising costs of VMware deployments, see the
ISG Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Multi Public Cloud Services report
for the U.S. evaluates the capabilities of 59 providers across
seven quadrants: Consultation and Transformation Services — Large
Accounts, Consultation and Transformation Services — Midmarket,
Managed Services — Large Accounts, Managed Services — Midmarket,
FinOps Services and Cloud Optimization, Hyperscale Infrastructure
and Platform Services and SAP HANA Infrastructure Services.
The report names Accenture, Capgemini, HCLTech and Rackspace
Technology as Leaders in three quadrants each. It names Accenture
(Navisite), AWS, Cognizant, Deloitte, Google, Hexaware, Hitachi
Digital Services, Infosys, Kyndryl, Microsoft, Mphasis, TCS, Tech
Mahindra, Unisys and Wipro as Leaders in two quadrants each. DXC
Technology, IBM, Microland, NTT DATA, Persistent Systems and UST
are named as Leaders in one quadrant each.
In addition, Brillio, Cognizant, LTIMindtree, NTT DATA and
Persistent Systems are named as Rising Stars — companies with a
“promising portfolio” and “high future potential” by ISG’s
definition — in one quadrant each.
In the area of customer experience, Persistent Systems is named
the global ISG CX Star Performer for 2024 among multi public cloud
services providers. Persistent Systems earned the highest customer
satisfaction scores in ISG's Voice of the Customer survey, part of
the ISG Star of Excellence™ program, the premier quality
recognition for the technology and business services industry.
Customized versions of the report are available from Microland
and Unisys.
The 2024 ISG Provider Lens™ Multi Public Cloud Services report
for the U.S. is available to subscribers or for one-time purchase
on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Mexico,
Brazil, the U.K., France, Benelux, Germany, Switzerland, the
Nordics, Australia and Singapore/Malaysia, with additional markets
to be added in the future. For more information about ISG Provider
Lens research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI, cloud and data analytics; sourcing advisory; managed
governance and risk services; network carrier services; strategy
and operations design; change management; market intelligence and
technology research and analysis. Founded in 2006, and based in
Stamford, Conn., ISG employs more than 1,600 digital-ready
professionals operating in more than 20 countries—a global team
known for its innovative thinking, market influence, deep industry
and technology expertise, and world-class research and analytical
capabilities based on the industry’s most comprehensive marketplace
data. For more information, visit www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20241217298720/en/
Press Contacts: Will Thoretz, ISG +1 203 517 3119
will.thoretz@isg-one.com Julianna Sheridan, Matter Communications
for ISG +1 978-518-4520 isg@matternow.com
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