XX-XY Athletics, the Only Brand With the Guts to Back Real Women Athletes, Just Launched a New Viral Ad
02 Fevereiro 2025 - 7:09PM
Business Wire
XX-XY Athletics, the only athletic brand to stand up for women’s
sports, is launching a new ad campaign called "Real Girls Rock," in
honor of National Girls & Women in Sports Day.
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the full release here:
https://www.businesswire.com/news/home/20250202903392/en/
This campaign leverages the heightened focus on advertising to
deliver an unfiltered look at the female athletes at the center of
one of the most important cultural conversations in sports today:
protecting women’s sports.
At a time when women’s sports are reaching new heights, the
release of “Real Girls Rock" shifts the spotlight to female
athletes—their grit, relentlessness, and what drives them
forward.
The film depicts the reality of athletic training: the hard,
boring, and punishing work including early mornings, repeated
failures, injuries and the resilience to rise and try again. It’s a
raw, honest look at the journey, fueled by passion, perseverance,
and the pursuit of one’s limits.
Female athletes, and their coaches, who advocate for the
fairness and integrity of their sports often face brutal harassment
and threats on top of their already demanding training.
The founder of the brand Jennifer Sey, a former US National
Gymnastics champion (1986), 7x National Team member, and
whistleblower on abuse in sport, said:
“Those who choose to stand up and do the right thing demonstrate
enormous strength of character. Because most people would rather
stand with the crowd than speak the truth and do the right thing.
The athletes featured in the film prove that sports serve as a
training ground for developing young people into outstanding,
courageous individuals. We wanted to honor them with this film,
when no other brand has the guts to do it.”
"Real Girls Rock" honors remarkable young athletes,
including:
- Jaycee Bassett: Jaycee is a Senior on the Costa Rican National
Team. She is the current Junior Pan American Champion, and the
Junior World Taekwondo Championship Silver Medalist.
- Neely Gaines: Gymnast, Tennessee state champion and younger
sister to Riley Gaines, the face of the women’s sports
movement.
- Sia LiiLii: A graduating senior from the University of Nevada,
Las Vegas, and team captain of the women’s volleyball team, who led
a boycott of SJSU without support from her university.
This film is the follow-up to the brand's viral ads, Stand Up
and Dear Nike.
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press@xx-xyathletics.com