Sofia, Bulgaria, June 27th, 2024,
Chainwire
AdEx announced the launch of its platform,
repositioning as a tool primarily for Web3 advertisers looking to
engage with the broader Web2 audience. The updated platform
introduces several technological advancements, including the
integration of Artificial Intelligence (AI) and Zero-Knowledge (ZK)
privacy protocols.
The AdEx platform has undergone significant enhancements to
better serve advertisers:
- Reduced Campaign Fees: Fees are now 7%, with
a reduction to 4% when using ADX tokens.
- Deposit Incentive: Advertisers depositing
more than $10,000 will receive a 30% bonus on their deposit,
enhancing their advertising spend.
- Focus on Advertisers: The platform's redesign
prioritizes advertiser needs, integrating with Supply-Side
Platforms (SSPs) to expand available ad inventory.
- Expanded Payment Options: Advertisers can now
use a variety of payment methods, including cryptocurrencies like
USDT, USDC, ADX, and DAI.
- Polygon Network Support: This addition aims
to provide faster transactions and lower fees.
- AI and Zero-Knowledge Technology: These new
features are designed to optimize ad performance and improve user
privacy.
Since its founding in 2017, AdEx has evolved from a crowdfunding
initiative that raised over $10 million into a platform focused on
the digital advertising sector. The platform has grown to include
various features beneficial to advertisers, including the
introduction of the Ambire Wallet and subsequent rebranding phases.
The current update marks a continued focus on integrating advanced
technologies to improve advertising efficacy and privacy.
With the launch, AdEx is enhancing its offerings to advertisers,
focusing on technological integration and platform usability to
meet the evolving needs of the digital advertising industry.
About AdEx:
AdEx represents a next-generation ad-tech
solution aiming to address and correct some of the most prominent
inefficiencies of the online advertising industry, such as ad
fraud, lack of transparency in reporting, and user privacy. Founded
in 2017 as a decentralized ad exchange, AdEx has pivoted to a
Demand-Side Platform (DSP) catering to the needs of Web3
advertisers. This transformation enables them to access untapped
audiences of potential crypto users through programmatic
advertising. Noteworthy platform advantages include minimal fees
(just 7% for launching a campaign), premium publishers, payment
options in stablecoins, and enhanced security.
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Contact
Communications
Ivan
Manchev
ivan@adex.network