New York, United States, November 10th, 2024,
Chainwire
The Miss Universe Organization (MUO) announces its historic
entry into Web3 with the launch of "Crowns of Time," a
groundbreaking digital collectibles initiative that marks the
organization's first step into the future of digital engagement and
community building. The collection launches today at
web3.missuniverse.com, featuring 8,888 unique digital collectibles
celebrating 72 Miss Universe winners, with the 73rd winner's
collectible to be released after November 16, 2024, following this
year's crowning ceremony.
Revolutionizing a Global Legacy
In a transformative move that bridges its storied 70-year legacy
with the digital future, Miss Universe launches
web3.missuniverse.com in partnership with JCG.agency. This
initiative represents more than just a digital collection of NFTs -
it marks the beginning of Miss Universe's comprehensive Web3
strategy, which will include community tokens and metaverse
activations.
"This marks a new chapter in Miss Universe's evolution," states
Anne Jakrajutatip, CEO of JKN GLOBAL GROUP and Miss Universe. "By
embracing Web3 technologies, we're not just preserving our legacy -
we're revolutionizing how our global community connects and engages
with the Miss Universe brand."
Juan C. Guerrero, CEO of JCG.agency, adds: "Our vision for Miss
Universe in Web3 goes beyond digital collectibles. We're creating a
bridge between seven decades of heritage and the future of
community engagement. Each piece in this collection represents not
just a moment in history, but a key to an evolving ecosystem of
exclusive experiences and opportunities. This is about transforming
how fans interact with and become part of the Miss Universe
legacy."
Collection Details
The Genesis collection features:
- 8,888 total unique digital collectibles (NFTs) available
immediately
- Artwork celebrating 72 Miss Universe titleholders from
throughout history
- Special release of the 73rd Miss Universe digital collectibles
on November 16, 2024
- Each piece hand-crafted to capture the essence and elegance of
Miss Universe
Exclusive Benefits Bridging Digital and Physical Worlds
The Genesis collection offers an unprecedented suite of benefits
that span both physical and digital realms:
Physical Experiences:
- Access to 130+ Miss Universe events worldwide
- Exclusive admission to runway shows and special events
- Up to 50% discount on The Infinity Bags and other Miss Universe
merchandise
- Photo opportunities with the 73rd Miss Universe in 35+
countries
Digital Privileges:
- Private Discord community access
- Virtual Q&A sessions with Miss Universe organization and
titleholders
- Priority access to metaverse activations
- Exclusive airdrops and whitelist opportunities for future
collections
Visionary Partnership
This initiative is brought to life through a collaboration with
JCG.agency, led by CEO Juan C. Guerrero and an exceptional team
including:
- Fernanda Arias - Chief Operating Officer
- Daniel Bejarano - Chief Technology Officer
- Felipe Esparragó - Chief Marketing Officer
- Jorge Salazares - Chief Creative Officer
- Antonio "Taoa" Salazar - Lead Artist
- Lindsay Morales - Senior Developer
- Dilan Conrado - Filmmaker and Animator
"This collection represents just the beginning," says Raul Rocha
Cantú, President and co-owner of Miss Universe. "We're building a
comprehensive Web3 ecosystem that will revolutionize how fans
interact with the Miss Universe brand globally."
FUTURE VISION
The Genesis collection launches a broader Web3 strategy that
includes:
- Future community token development
- Metaverse experiences and activations
- Future digital collectible releases
- Enhanced global community engagement initiatives
About Miss Universe Organization
The Miss Universe Organization (MUO) is a global, inclusive
organization that celebrates women's achievements and empowers them
to realize their goals through experiences that build
self-confidence and create opportunities for success.
For More Information visit:
Contact
Director
Juan
Guerrero
Miss
Universe
partner@web3.missuniverse.com