UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K/A2
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of
The Securities Exchange Act of 1934
Date of Report (Date of earliest event
reported):
Oct. 28, 2011
Dewmar International BMC, Inc.
(Exact name of registrant as specified
in its charter)
Nevada
|
|
001-32032
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83-0375241
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(State or other jurisdiction
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|
(Commission
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(IRS Employer
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of incorporation)
|
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File Number)
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Identification Number)
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132 E. Northside Dr. Suite C Clinton, MS
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39056
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(Address of principal executive offices)
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|
(Zip Code)
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Registrant’s telephone number,
including area code
: (601) 488-4360
Check the appropriate box below if the Form 8-K filing is
intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
[ ] Written communications pursuant to Rule 425
under the Securities Act
[ ] Soliciting material pursuant to Rule 14a-12
under the Exchange Act
[ ] Pre-commencement communications pursuant to
Rule 14d-2(b) under the Exchange Act
[ ] Pre-commencement communications pursuant to
Rule 13e-4(c) under the Exchange Act
Item 1.01 Entry into a Material Definitive Agreement.
On Oct. 28, 2011, Convenientcast, Inc.
(“Convenientcast”) entered into an exchange agreement to purchase 100% of the outstanding shares of DSD Network of
America, Inc.(“DSD”) in exchange for 40,000,000 common shares of Convenientcast stock. DSD is now a wholly-owned subsidiary
of Convenientcast and Convenientcast has acquired the business and operations of DSD. The Exchange Agreement contains customary
representations, warranties, and conditions.
BUSINESS -DSD
DSD was formed as a Nevada corporation
on March 13, 2009. On Oct. 28, 2011, Convenientcast, Inc. (“Convenientcast”) entered into an exchange agreement to
purchase 100% of the outstanding shares of DSD Network of America, Inc.(“DSD”) in exchange for 40,000,000 common shares
of Convenientcast stock. DSD is now a wholly-owned subsidiary of Convenientcast and Convenientcast has acquired the business and
operations of DSD. The Exchange Agreement contains customary representations, warranties, and conditions.
The Company’s trademarked brand
name Lean has been repeatedly used in popular hip hop music by a number of rap artists throughout the entire United States over
the past 10 years or more; this shows that the trademarked name shall already have some limited recognition by our targeted consumers
due to this fact. Trademark is under the name of Dewmar International BMC, Inc. which is now DSD.
DSD (also referred to as “the
Company”) is an existing business that launched its Lean Slow Motion Potion
TM
brand relaxation beverage in September
of 2009. Based in Clinton, Mississippi and registered in the state of Nevada, the Company reflects a brand rooted in hip-hop culture
that is influenced by a multitude of iconic rap music artists and high profile professional athletes. The three uniquely formulated
Lean flavors consist of a blend of calming herbs with natural sweeteners to provide a better alternative to alcohol or over the
counter cough medicines when it’s time to naturally unwind. After a difficult day – Lean. When you need to relax –
Lean.
The soft drink industry has generated more than $40 billion
annually since 2002 and is projected to grow to nearly $47 billion by 2015. “
IBISWorld. “Soft
Drink Production in the US Industry Report.“Obtained June 2010.”
Although the “get your lean on”
cultural phenomenon is relatively young, several companies have already ventured into the market in recent years with beverages
in an attempt to capture the market. These include Innovative Beverage Group, Inc.; Funktional Beverages, Inc.; Katalyst Beverage
Corp.; Revolt Distribution, Inc.; Next Generation Waters, Inc.; VIB Holdings, LLC; BeBevCo, Inc.; The Chill Group, Inc.; Boisson
Slow Cow, Inc.; Sarpes Beverages, LLC. The Company’s research reveals that consumers are seeking a beverage in this category
that is tied closely with hip-hop and rap, has strong physical affects without the dangerous side effects of cough-syrup laced
drinks, and is available in multiple flavors. The research was completed by Dr. Moran himself during a series of surveys from 2000
– 2003 while working on his Masters Thesis in college and Dr. Moran is also basing this on his personal experience. DSD is
perfectly positioned to be a leader this market with its Lean Slow Motion Potion
TM
beverages, providing a safe alternative
for people who want to “get their lean on” without consuming dangerous or potentially harmful chemicals.
DSD uses a variety of marketing channels to promote its relaxation
beverage. Creating a sales force to secure partnerships with distributors has been essential to generating recognition at the retail
level. The Company additionally offers its retailers marketing materials including posters, display racks, and other point-of-sale
items. This will comprise half of the Company’s overall marketing budget. To brand the product among consumers, the Company
has allocated 20% of its budget to radio promotions, 10% toward online marketing and social networking, and nominal amounts for
billboard and promotion vehicle. The Company will additionally hire celebrities to the promote the brand and will pay them a promotional
services fee ranging from ten cents up to fifty cents per case (1% to 5% of the case cost) sold in varying markets where the celebrity’s
likeness is used. The Company has had agreements with Swisha House Entertainment of Houston, Texas during the 2009 and year end
2010 but the contract since then has been terminated. DSD has plans to contact additional rap artists’ agents and management
groups throughout the next 12 months to discuss mutually beneficial contractual endorsements.
DSD has identified the need for a relaxation
beverage in response to a lack of market presence for such a product. In contrast to the multiple energy drinks that exist today,
the Company’s Lean Slow Motion Potion
TM
elicits a different kind of mindset. . The active ingredients in Lean
Slow Motion Potion are melatonin, rose hips and valerian root. Although there are numerous online journals and texts available
that speaks on the topics of these ingredients. We have included a single quote regarding each ingredient from two of the more
notable online health/wellness websites. WebMD website (www.WebMD.com) makes the following comment regarding two active ingredients
that are found in Lean,
“
Melatonin supplements are sometimes used to treat jet lag or sleep problems (insomnia).”
“There are probably 40 or 50 different herbs on the market that advertise that they really do something for sleep. There
are only four or five that actually have any significant scientific data behind them. Valerian is a big one.” Furthermore,
the website
www.HealthLine.com
made the following comments about the herb Rose Hips, “can also soothe the nervous
system and relieve exhaustion.” The drink’s premium relaxation formula was developed by a registered pharmacist with
a commensurate understanding of the demands of street life. Lean is a safe and satisfying mix of pharmaceutical grade herbs and
syrup-based flavors to give the consumer “functional relaxation.” Lean additionally features a unique link to rap and
hip-hop music and culture, which is reflected in its marketing. The US Pharmacopeia (USP) publishes official monographs for certain
substances. These monographs include specific assay methods and product specifications to assure identity and potency. Material
that is tested by these methods to meet those specifications is then eligible to be called pharmaceutical grade. This is what we
are referencing as it pertains to the active herbal ingredients contained within our nutritional supplement: Melatonin, Valerian
Root and Rose Hips.
The two herbal ingredients valerian
root and rose hips referenced as pharmaceutical grade are sourced by Allen Flavors, Inc. of 23 Progress St. Edison, NJ 08820. The
melatonin referenced as pharmaceutical grade is sourced by Metabev, Inc. of 75 Kingsland Ave. Clifton, NJ 07014.
Current Good Manufacturing Practices
are followed by the pharmaceutical, biotech firms and food/beverage manufacturers to ensure that the products produced meet specific
requirements for identity, strength, quality, and purity. The Current Good Manufacturing Practices Guidelines are regulations enforced
by the U.S. Food and Drug Administration (FDA). These regulations are put into place to protect American citizens from potentially
harmful products.
With a clear brand identity and current
roster of distribution partners, the Company earns revenue through the wholesale of its products. The Company also expects to generate
revenue by offering advertising space on its cans and on its website. DSD specifically offers three packages – a platinum
package, gold package, and silver package that offer advertisers different levels of marketing. From among these packages, customers
can choose whether they’d like to place banners ads on the Company’s website or have their name, logo, and website
featured on a Lean can, among other options.
Terminated Mirador Transaction
On June 20, 2011, Mirador, Inc. entered into an exchange
agreement to purchase 80% of the outstanding shares of DSD Network of America, Inc.(“DSD”) in exchange for 40,000,000
common shares of Mirador stock. At the closing of the Exchange Agreement (which is contingent upon a 80% reconfirmation vote under
Rule 419), DSD would have become a wholly-owned subsidiary of Mirador and Mirador would have acquired the business and operations
of DSD. The Exchange Agreement contains customary representations, warranties, and conditions. On Oct. 28, 2011 the acquisition
agreement between Mirdor, Inc. and DSD Network of America, Inc. dated June 20, 2011 was unwound and terminated as DSD has chosen
to pursue another route to become a publicly traded company. As a result DSD Network of America, Inc. is no longer a wholly owned
subsidiary of Mirador, Inc.
Product Description
The Company’s Lean Slow Motion
Potion
TM
is a potent yet refreshing carbonated beverage that is naturally sweetened. With elements such as Acai Berry,
Valerian Root, Rose Hips, and Melatonin, Lean beverages relieve everyday stress by creating an almost immediate sense of relaxation.
Lean is available in three flavors – Purp, Yella, and Easta Pink. Served chilled straight up, over ice, blended, or in various
cocktail combinations, Lean Slow Motion Potion
TM
can appease a variety of personal tastes.
Purp
resembles a light grape
soda with aromatic hints of two novel ingredients that drinkers are typically unable to pinpoint, but yet still enjoy. Focused
on the more traditional Texas-based consumer, the raw mix is enhanced with a special syrup concentrate to take the edge off. A
number of popular Texas rap stars, particularly Houston artists, have made this flavor the most well-known among hip hop fans worldwide
as the name “Purp” has been used in more songs online, on the radio, and in music videos – more than any other
relaxation beverage brand flavor on the market today. **
Yella
isa mixture of two natural
wild backwoods-grown Southern flavors enhanced by a light pineapple base. This Memphis-, Tennessee born flavor includes a robust
honeysuckle-like sweetener. This flavor was derived from the wildly popular lyrics of the Oscar Academy Award-winning rap group
Three 6 Mafia, that repeatedly mention how they prefer sipping on that “Yella Yella” beverage to get them in the artistic
zone and a steady, relaxed state of mind.** The Company does not have these artists’ permission for their song lyrics/persona.
Easta Pink
combines strawberry
cotton candy with two popular flavors loved by children and adults alike. Inspired by repeat multi-platinum album selling and Grammy
Award-winning rap artist DeWayne Michael Carter (aka Lil Wayne) of New Orleans, this mixture reveals a triple flavor combination
including special syrup, Lil Wayne gives accolades to this concoction of Lean flavors as being his most favorite, with Purp being
second. He single-handedly popularized the term Easta Pink in many of his hit songs while performing live worldwide and in multiple
music videos aired on the MTV, VH1, and BET cable networks.**
**No proprietary or intellectual property of these artists
is used. The terminology that the artists use are slang terminologies that we have happened to have trademarked such as Lean Slow
Motion Potion or have created sub-category brand names for in the form of a flavor description as it pertains to Purp, Yella and
Easta Pink.
List of States Dewmar has/had Distributors
States marked “Currently” reflect states that
the Company has shipped product to within the past 6 months to a distributor that has sold product in that state.
States marked “Had” means that the Company has
not shipped product to any distributor in that state within the last 6 months..
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●
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North Carolina—Currently
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The Company does not have distribution agreements with every
distributor, only those distributors who require exclusive territories or reserved markets for distribution of the Company’s
brand.
PROPERTIES -DSD
The Company leases space at 132 E. Northside Dr. Suite C
Clinton, M 39056. The Company believes this property will be adequate for its needs for at least the next 12 months.
Legal Proceedings-DSD
The Company is aggressively defending itself
in all of the below proceedings. The Company’s management believes the likelihood of future liability to the Company for
these contingencies is remote, and the Company has not recorded any liability for these legal proceedings at March 31, 2012, December
31 2011, November 30, 2011, and November 30, 2010. While the results of these matters cannot be predicted with certainty, the Company’s
management believes that losses, if any, resulting from the ultimate resolution of these proceedings will not have a material adverse
effect on the Company’s financial position, results of operations, or cash flows.
During January 2011, a claim was filed against
DSD by Corey Powell, in Ascension Parish, LA 23rd Judicial District Court. Corey Powell was a former distributor of LEAN, a relaxation
beverage marketed by DSD. Powell filed suit to recover allegedly unpaid commissions, “invasion fees” and “finder’s
fees.” The commissions related to payments allegedly owed for Powell’s direct sale of LEAN product to wholesalers and
retailers. The invasion fees relate to payments allegedly owed to Powell when the LEAN product was sold by other wholesalers in
his geographic territory. The finders’ fees relate to payments allegedly owed to Powell for introducing investors to the
DSD management. Discovery is ongoing. Written discovery has been propounded and depositions have been taken to better understand
the nature and basis for the plaintiff’s claims and to build DSD’s defenses. DSD has vigorously contested each and
every one of the plaintiff’s allegations and has instructed counsel to proceed to trial on the merits. There have been negotiations
between the counsel for the parties regarding dropping approximately half of the original claims.
On February 14, 2011, a claim was filed against
DSD by Charles Moody, in Caddo Parish, LA First Judicial Court. Charles Moody loaned DSD approximately $63,000 in June 2009. In
exchange, Moody received a Promissory Note containing the terms and conditions of the repayment of the loan. Based upon the understanding
of the parties, DSD began making monthly payments to Moody in January 2010 in satisfaction of the loan. In December 2010, final
payment of the remaining balance of the loan was paid to Moody in full and final satisfaction of the Promissory Note. Moody filed
suit to recover “late fees” allegedly owed under the Promissory Note. DSD contends the Promissory Note was satisfied
with the final payment in December 2010; Moody contends that repayment should have begun in November 2009, and that because it
did not, late fees are owed. Discovery is ongoing. Written discovery has been propounded and depositions have been taken to better
understand the nature and basis for the plaintiff’s claims and to build DSD’s defenses. Trial is for July 31, 2012.
DSD has vigorously contested each and every one of the plaintiff’s allegations.
On November 9, 2011, Charles Moody and DeWayne
McKoy filed a claim against DSD and Marco Moran, CEO, in Bossier Parish, LA 26th Judicial Court. Charles Moody and Dewayne McKoy,
allegedly both shareholders of DSD, brought an action against Dr. Moran alleging that he engaged in various acts of misconduct
and breaches of his fiduciary duties to the corporation which damaged them as minority shareholders. Moody and McKoy also seek
damages from Dr. Moran for dilution and/or loss of value of their shareholder interest in DSD as a result of his alleged misconduct.
DSD is a nominal defendant in this derivative action, as required by Louisiana law. Initial pleadings have been filed and exceptions
to the plaintiff’s claims have been asserted. Discovery has not yet commences. DSD vigorously denies that its officers or
directors engaged in any conduct which may have harmed minority shareholders.
During December 2011, Innovative Beverage Group
Holdings (“IBGH”) filed a claim against Dewmar International BMC, Inc., Unique Beverage Group, LLC. and Marco Moran,
CEO of the Company, in Harris County, TX 61st Judicial District Court, whereas the plaintiff asserted certain allegations. On February
24, 2012, the Company filed a motion for summary judgment to dismiss these frivolous allegations due to lack of proper evidence.
On April 12, 2012 Dewmar International BMC, Inc was given written notice of its non-suit without prejudice from Innovative Beverage
Group, Inc. This releases Dewmar International BMC, Inc. from any and all liability. Dewmar’s countersuit remains alive and
trial is set for October 8, 2012.
On March 22, 2012 whereas Plaintiff, DSD NETWORK
OF AMERICA, INC. (hereinafter “DSD”) is a Nevada corporation doing business in Clark County, Nevada files suit against
Defendants DeWayne McKoy, Charles Moody, Corey Powell and Peter Bianchi in United States District Court; District of Nevada for
a combined thirteen complaints accusing this group of defendants in colluding against the Company. Answers have been received from
McKoy, Moody and Powell and Powell has filed a counterclaim. DSD vigorously denies all the claims in Powell’s counterclaim.
EXECUTIVE COMPENSATION—DSD
Summary Compensation Table. The following
table sets forth certain information concerning the annual compensation of our Chief Executive Officer and our other executive
officer during the last two fiscal years including both accrued and cash compensation.
Name and
Principal
Position
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|
Year
|
|
|
Salary
($)
|
|
|
Bonus
($)
|
|
|
Stock
Awards
($)
|
|
|
Option
Awards
($)
|
|
|
Non-
Equity
Incentive
Plan
Compensation
($)
|
|
|
Change
in
Pension
Value
and
Non-
qualified
Deferred
Compensation
Earnings
($)
|
|
|
All
Other
Compensation
($)
|
|
|
Total
($)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Marco Moran,
President,
Sec.,
|
|
|
2011
|
|
|
$
|
120,000
|
*
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
$
|
120,000
|
*
|
Treas, Dir, CFO,
CEO
|
|
|
2010
|
|
|
|
120,000
|
**
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
120,000
|
**
|
RECENT SALES OF UNREGISTERED SECURITIES—DSD
None.
SECURITY OWNERSHIP –DSD
The following table sets forth certain
information as of October 1, 2012 regarding the number and percentage of our Common Stock (being our only voting securities) beneficially
owned by each officer, director, each person (including any “group” as that term is used in Section 13(d)(3) of the
Exchange Act) known by us to own 5% or more of our Common Stock, and all officers and directors as a group.
Title of Class
|
|
Name, Title and
Address of
Beneficial Owner
of Shares (1)
|
|
Amount of Beneficial
Ownership (2)
|
|
Percent of
Class
|
|
|
|
|
|
|
|
|
|
Common
|
|
Marco Moran, President, CEO, and Director
|
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40,000,000
|
|
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99.9
|
%
|
|
|
|
|
|
|
|
|
|
All Officers and Directors as a Group
|
|
|
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40,000,000
|
|
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99.9
|
%
|
MANAGEMENT DISCUSSION AND ANALYSIS
Certain statements in this report and
elsewhere (such as in other filings by the Company with the Securities and Exchange Commission (“SEC”), press releases,
presentations by the Company of its management and oral statements) may constitute “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “expects,” “anticipates,”
“intends,” “plans,” “believes,” “seeks,” “estimates,” and “should,”
and variations of these words and similar expressions, are intended to identify these forward-looking statements. Actual results
may materially differ from any forward-looking statements. Factors that might cause or contribute to such differences include,
among others, competitive pressures and constantly changing technology and market acceptance of the Company’s products and services.
The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which
may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
Results of Operations
Fiscal Year Ended November 30,
2010 Compared to Fiscal Year Ended November 30, 2011
Revenue
Revenue is presented net of sales allowances.
Net
revenue increased $700,952, to $1,106,903 from $405,951 for the years ended November 30, 2010 and
2009, respectively. This increase was primarily due to overall increase in business activities, including opening of Houston office
and increased marketing efforts and that fact that the 2009 year was not a fully year as the corporation was formed on March 13,
2009.
Cost of Goods Sold
Cost of goods sold increased $308879
to $500,026 from $191,147 for the years ended November 30, 2010 and 2009, respectively. This overall increase was primarily the
result of increased costs of raw materials and shipping and that fact that the 2009 year was not a fully year as the corporation
was formed on March 13, 2009..
Operating Expenses
Operating expenses increased $380,909,
to $621,574 from $240,665 for the years ended November 30, 2010 and 2009, respectively. The overall increase in operating expenses
results from increases in marketing and advertising costs and general and administrative of $46,325 and $320,496, respectively
and that fact that the 2009 year was not a fully year as the corporation was formed on March 13, 2009.
Interest Expense
For the years ended November 31, 2011
and 2010, the Company recognized interest expense of $43,159 and $128,738, respectively.
Net Loss
Our net losses for the years ended November
30, 2011 and 2010 were $313,497 and $143,275, respectively. The increase in net loss is attributable to the increases in expenses,
partially offset by the increase in revenue, which is discussed above.
Liquidity and Capital Resources
During the the years ended November
30, 2010 and 2009, the Company recognized positive (negative) cash flows from operating activities of ($81,906) and ($51875), respectively.
As of November 30, 2010, the Company held cash and cash equivalents of $242,644 compared to cash of $129,532 as of November 30,
2009.
The Company incurred net losses of $143,275
and $56,073 for the years ended November 30, 2010 and 2009, respectively. The Company is dependent upon obtaining adequate financing
to enable it to pursue its business plan and manage its operations for profitability. The Company has limited financial resources
available, which has had an adverse impact on the Company’s liquidity, activities and operations. These limitations have adversely
affected the Company’s ability to obtain certain projects and pursue additional business. There is no assurance that the Company
will be able to raise sufficient funding to enhance the Company’s financial resources sufficiently to generate volume for the Company,
or to engage in any significant research and development, or purchase plant or significant equipment.
Management has been successful in raising
sufficient funds to cover the Company’s immediate expenses including general and administrative.
The Company as a whole may continue
to operate at a loss for an indeterminate period thereafter, depending upon the performance of its new businesses. In the process
of carrying out its business plan, the Company will continue to identify new financial partners and investors. However, it may
determine that it cannot raise sufficient capital to support its business on acceptable terms, or at all. Accordingly, there can
be no assurance that any additional funds will be available on terms acceptable to the Company or at all.
Commitments
We do not have any commitments, which
are required to be disclosed in tabular form as of December 31, 2011.
Off-Balance Sheet Arrangements
As of December 31, 2011, we have no
off-balance sheet arrangements such as guarantees, retained or contingent interest in assets transferred, obligation under a derivative
instrument and obligation arising out of or a variable interest in an unconsolidated entity.
Critical Accounting Policies
In preparing our consolidated financial
statements, we make estimates, assumptions and judgments that can have a significant impact on our operating income and net income
as well as on the value of certain assets and liabilities on our consolidated balance sheet. The application of our critical accounting
policies requires an evaluation of a number of complex criteria and significant accounting judgments by us. Management bases its
estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances,
the results of which form the basis for making judgments about the carrying values of assets and liabilities. Senior management
has discussed the development, selection and disclosure of these estimates with the Board of Directors. Actual results may differ
materially from these estimates under different assumptions or conditions.
An accounting policy is deemed to be
critical if it requires an accounting estimate to be made based on assumptions about matters that are highly uncertain at the time
the estimate is made and/or if different estimates that reasonably could have been used or changes in the accounting estimates
that are reasonably likely to occur periodically could materially impact the consolidated financial statements. Management believes
the following critical accounting policies reflect our more significant estimates and assumptions used in the preparation of the
consolidated financial statements:
Revenue Recognition Policy
The Company recognizes revenue when
the product is shipped and title passes to the customer. The Company’s standard terms are ‘FOB’ receiving point.
If a customer receives any product that they consider damaged or unacceptable, the customer must document any such damages or reasons
for it not to be accepted on the original invoice upon delivery and then inform the Company within 72 hours of receipt of the product.
The Company does not accept returns of product for reasons other than damage.
We record estimates for reductions to
revenue for customer programs and incentives, including price discounts, volume-based incentives, and promotions and advertising
allowances. No products are sold on consignment. Revenue is shown net of sales allowances on the accompanying statements of operations.
Cost of Goods Sold
The
Company’s cost of goods sold includes all costs of beverage production, which primarily consist of raw materials such as
concentrate, glass, labels, caps and packaging materials. Additionally, costs incurred for shipping and handling charges are included
in cost of goods sold. The Company does not bill customers for cost of shipping unless the Company incurs additional charges such
as refusing initial shipment or not being able to receive shipment at their prescheduled time with the freight company. The Company’s
gross margins may not be comparable to other companies in the same industry as other companies may include shipping and handling
costs as general and administrative expenses.
AUDITED FINANCIAL STATEMENTS OF ACQUISITION CANDIDATE
DSD NETWORK OF AMERICA, INC.
(formerly DEWMAR INTERNATIONAL BMC, INC.)
Report of Independent Registered Public Accounting
Firm
To the Board of Directors and
Stockholders of DSD Network of America, Inc.
We have audited the accompanying
balance sheets of DSD Network of America, Inc. (formerly Dewmar International BMC, INC.), (the “Company”) as of November
30, 2010 and 2009, and the related statements of income, stockholders’ equity (deficit) and cash flows for each of the years
in the period ended November 30, 2010 and the period March 13, 2009 (inception) through November 30, 2009. The Company’s
management is responsible for these financial statements. Our responsibility is to express an opinion on these financial statements
based on our audits.
We conducted our audits
in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement.
The company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.
Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are
appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s
internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.
In our opinion, the financial
statements referred to above present fairly, in all material respects, the financial position of DSD Network of America, Inc. as
of November 30, 2010 and 2009, and the results of its operations and its cash flows for each of the years in the period ended November
30, 2010 and the period March 13, 2009 (inception) through November 30, 2009 in conformity with accounting principles generally
accepted in the United States of America.
The accompanying financial
statements have been prepared assuming DSD Network of America, Inc. will continue as a going concern. As more fully discussed in
Note 3 to the financial statements, the Company has incurred net losses since inception and will need to secure new financing or
additional working capital in order to pay its obligations. These conditions raise substantial doubt about the Company’s
ability to continue as a going concern. Management’s plan as to these matters is also described in Note 3. These financial
statements do not include adjustments that might result from the outcome of this uncertainty.
/s/
LL Bradford & Company LLC
|
|
Las Vegas, Nevada
March 29, 2011 (except for Note 13 as to which
date is September 14, 2011)
DSD NETWORK OF AMERICA, INC.
(formerly DEWMAR INTERNATIONAL BMC, INC.)
BALANCE SHEETS
|
|
November 30,
2010
|
|
|
November 30,
2009
|
|
ASSETS
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Current assets
|
|
|
|
|
|
|
|
|
Cash
|
|
$
|
242,644
|
|
|
$
|
129,532
|
|
Accounts receivable
|
|
|
117,342
|
|
|
|
161,086
|
|
Inventory
|
|
|
85,382
|
|
|
|
135,101
|
|
Prepaid expenses
|
|
|
6,689
|
|
|
|
6,681
|
|
Total current assets
|
|
|
452,057
|
|
|
|
432,400
|
|
|
|
|
|
|
|
|
|
|
Fixed assets, net
|
|
|
11,642
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
Total assets
|
|
$
|
463,699
|
|
|
$
|
432,400
|
|
|
|
|
|
|
|
|
|
|
LIABILITIES AND STOCKHOLDERS’ DEFICIT
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Current liabilities
|
|
|
|
|
|
|
|
|
Accounts payable and accrued liabilities
|
|
$
|
627,242
|
|
|
$
|
425,120
|
|
Current portion of long-term debt
|
|
|
5,608
|
|
|
|
33,156
|
|
Total current liabilities
|
|
|
632,850
|
|
|
|
458,276
|
|
|
|
|
|
|
|
|
|
|
Notes payable
|
|
|
30,122
|
|
|
|
30,122
|
|
|
|
|
|
|
|
|
|
|
Total liabilities
|
|
|
662,972
|
|
|
|
488,398
|
|
|
|
|
|
|
|
|
|
|
Stockholders’ deficit
|
|
|
|
|
|
|
|
|
Preferred stock; $0.001 par value; 25,000,000 shares authorized, no shares issued and outstanding
|
|
|
-
|
|
|
|
-
|
|
Common stock; $0.001 par value; 100,000,000 shares authorized, 75,000 shares issued and outstanding
|
|
|
75
|
|
|
|
75
|
|
Additional paid-in capital
|
|
|
-
|
|
|
|
-
|
|
Accumulated deficit
|
|
|
(199,348
|
)
|
|
|
(56,073
|
)
|
Total stockholders’ deficit
|
|
|
(199,273
|
)
|
|
|
(55,998
|
)
|
|
|
|
|
|
|
|
|
|
Total liabilities and stockholders’ deficit
|
|
$
|
463,699
|
|
|
$
|
432,400
|
|
DSD NETWORK OF AMERICA, INC.
(formerly DEWMAR INTERNATIONAL BMC, INC.)
STATEMENTS OF OPERATIONS
|
|
|
|
|
From March 13,
2009
|
|
|
|
|
|
|
(inception) to
|
|
|
|
November 30,
2010
|
|
|
November 30,
2009
|
|
Revenues
|
|
|
|
|
|
|
|
|
Sales, net of discounts
|
|
$
|
1,106,903
|
|
|
$
|
405,951
|
|
Cost of goods sold
|
|
|
500,026
|
|
|
|
191,147
|
|
Gross profit
|
|
|
606,877
|
|
|
|
214,804
|
|
|
|
|
|
|
|
|
|
|
Operating expenses
|
|
|
|
|
|
|
|
|
Occupancy and related expenses
|
|
|
37,736
|
|
|
|
17,872
|
|
Marketing and advertising
|
|
|
63,402
|
|
|
|
17,077
|
|
Research and development
|
|
|
650
|
|
|
|
8,089
|
|
General and administrative
|
|
|
518,123
|
|
|
|
197,627
|
|
Depreciation
|
|
|
1,663
|
|
|
|
-
|
|
Total operating expenses
|
|
|
621,574
|
|
|
|
240,665
|
|
Loss from operations
|
|
|
(14,697
|
)
|
|
|
(25,861
|
)
|
|
|
|
|
|
|
|
|
|
Interest expense
|
|
|
(128,738
|
)
|
|
|
(30,220
|
)
|
Interest income
|
|
|
160
|
|
|
|
8
|
|
|
|
|
|
|
|
|
|
|
Loss from operations before income taxes
|
|
|
(143,275
|
)
|
|
|
(56,073
|
)
|
Provision for income taxes
|
|
|
-
|
|
|
|
-
|
|
Net loss
|
|
|
(143,275
|
)
|
|
|
(56,073
|
)
|
|
|
|
|
|
|
|
|
|
Net loss per common share - basic and fully diluted
|
|
$
|
(1.91
|
)
|
|
$
|
(0.75
|
)
|
|
|
|
|
|
|
|
|
|
Weighted average common shares outstanding -basic and diluted
|
|
|
75,000
|
|
|
|
75,000
|
|
DSD NETWORK OF AMERICA, INC.
(formerly DEWMAR INTERNATIONAL BMC, INC.)
STATEMENTS OF STOCKHOLDERS’ DEFICIT
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
|
Common Stock
|
|
|
Accumulated
|
|
|
Stockholders’
|
|
|
|
Shares
|
|
|
Amount
|
|
|
Deficit
|
|
|
Deficit
|
|
Balance, March 13, 2009 (inception)
|
|
|
-
|
|
|
$
|
-
|
|
|
$
|
-
|
|
|
$
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Issuance of stock to founders for services at $0.001 per share
|
|
|
75,000
|
|
|
|
75
|
|
|
|
-
|
|
|
|
75
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net loss
|
|
|
-
|
|
|
|
-
|
|
|
|
(56,073
|
)
|
|
|
(56,073
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, November 30, 2009
|
|
|
75,000
|
|
|
|
75
|
|
|
|
(56,073
|
)
|
|
|
(55,998
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net loss
|
|
|
-
|
|
|
|
-
|
|
|
|
(143,275
|
)
|
|
|
(143,275
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, November 30, 2010
|
|
|
75,000
|
|
|
$
|
75
|
|
|
$
|
(199,348
|
)
|
|
$
|
(199,273
|
)
|
DSD NETWORK OF AMERICA, INC.
(formerly DEWMAR INTERNATIONAL BMC, INC.)
STATEMENTS OF CASH FLOWS
|
|
|
|
|
From March 13,
2009
|
|
|
|
|
|
|
(inception) to
|
|
|
|
November 30,
2010
|
|
|
November 30,
2009
|
|
|
|
|
|
|
|
|
Cash flows from operating activities:
|
|
|
|
|
|
|
|
|
Net loss
|
|
$
|
(143,275
|
)
|
|
$
|
(56,073
|
)
|
Adjustments to reconcile net loss to net cash used by operating activities:
|
|
|
|
|
|
|
|
|
Depreciation
|
|
|
1,663
|
|
|
|
-
|
|
Share-based compensation
|
|
|
-
|
|
|
|
75
|
|
Changes in operating assets and liabilities:
|
|
|
|
|
|
|
|
|
Accounts receivable
|
|
|
43,744
|
|
|
|
(161,086
|
)
|
Inventory
|
|
|
49,719
|
|
|
|
(135,101
|
)
|
Prepaid expenses
|
|
|
(8
|
)
|
|
|
(6,681
|
)
|
Accounts payable and accrued liabilities
|
|
|
(33,749
|
)
|
|
|
306,991
|
|
Net cash used by operating activities
|
|
|
(81,906
|
)
|
|
|
(51,875
|
)
|
|
|
|
|
|
|
|
|
|
Cash flows from investing activities:
|
|
|
|
|
|
|
|
|
Purchase of fixed assets
|
|
|
(13,305
|
)
|
|
|
-
|
|
Net cash used by investing activities
|
|
|
(13,305
|
)
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
Cash flows from financing activities:
|
|
|
|
|
|
|
|
|
Proceeds from notes payable
|
|
|
208,323
|
|
|
|
181,407
|
|
Principal payments on notes payable
|
|
|
-
|
|
|
|
-
|
|
Net cash provided by financing activities
|
|
|
208,323
|
|
|
|
181,407
|
|
|
|
|
|
|
|
|
|
|
Net change in cash
|
|
|
113,112
|
|
|
|
129,532
|
|
|
|
|
|
|
|
|
|
|
Cash, beginning of period
|
|
|
129,532
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
Cash, end of period
|
|
$
|
242,644
|
|
|
$
|
129,532
|
|
|
|
|
|
|
|
|
|
|
Supplemental disclosure of cash flow information:
|
|
|
|
|
|
|
|
|
Interest paid
|
|
$
|
128,738
|
|
|
$
|
30,220
|
|
Taxes paid
|
|
$
|
-
|
|
|
$
|
-
|
|
1.
DESCRIPTION OF BUSINESS
DSD Network of America, Inc. (formerly
Dewmar International BMC, INC.), (“the Company”) launched its Lean Slow Motion Potion™ brand relaxation beverage
in September of 2009. Based in Clinton, Mississippi and incorporated in the state of Nevada on March 13, 2009, the Company reflects
a brand rooted in hip-hop culture that is influenced by a multitude of iconic rap music artists and high profile professional athletes.
The three uniquely formulated Lean flavors consist of a blend of calming herbs with natural sweeteners to provide a better alternative
to alcohol or over the counter cough medicines when it’s time to naturally unwind. After a difficult day – Lean. When
you need to relax – Lean.
The soft drink industry has generated
more than $40 billion annually since 2002 and is projected to grow to nearly $47 billion by 2015. Although the “get your
lean on” cultural phenomenon is relatively young, several companies have already ventured into the market in recent years
with beverages in an attempt to capture the market. The Company’s research reveals that consumers are seeking a beverage
in this category that is tied closely with hip-hop and rap, has strong physical effects without the dangerous side effects of cough-syrup
laced drinks, and is available in multiple flavors. The Company is perfectly positioned to be a leader this market with its Lean
Slow Motion Potion™ beverages, providing a safe alternative for people who want to “get their lean on” without
consuming dangerous or potentially harmful chemicals.
The Company uses a variety of marketing
channels to promote its relaxation beverage. Creating a sales force to secure partnerships with distributors has been essential
to generating recognition at the retail level. The Company additionally offers its distributors brand manager personnel support,
marketing materials including posters, cooler stickers, and other point-of-sale items. This will comprise half of the Company’s
overall marketing budget. To brand the product among consumers, the Company has allocated 20% of its budget to radio promotions,
10% toward online marketing and social networking, and nominal amounts for billboard and promotion vehicle. The Company will additionally
hire celebrities to the promote the brand and will pay them a promotional services fee ranging from ten cents up to fifty cents
per case (1% to 5% of the case cost) sold in varying markets where the celebrity’s likeness is used.
The Company has identified the need
for a relaxation beverage in response to a lack of market presence for such a product. In contrast to the multiple energy drinks
that exist today, the Company’s Lean Slow Motion Potion™ elicits a different kind of mindset The drink’s premium
relaxation formula was developed by a registered pharmacist with a commensurate understanding of the trends of urban sub-drug culture
that has potential to harm communities. Lean is a safe and satisfying mix of pharmaceutical grade herbs and syrup-based flavors
to give the consumer “functional relaxation.” Lean additionally features a unique link to rap and hip-hop music and
culture, which is reflected in its marketing.
2.
SUMMARY OF SIGNIFICANT ACCOUNTING
POLICIES
Use of Estimates
- The preparation
of financial statements in conformity with generally accepted accounting principles in the United States of America requires management
to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets
and liabilities as of the date of the financial statements and the reported amounts of revenue and expenses during the reporting
period. Actual results could differ from those estimates.
Cash and Cash Equivalents
- Cash
and cash equivalents consist primarily of cash on deposit, certificates of deposit, money market accounts, and investment grade
commercial paper that are readily convertible into cash and purchased with original maturities of three months or less.
Accounts Receivable and Allowance
for Doubtful Accounts
The Company’s accounts receivable
were composed of receivables from customers for sales of products. The Company performs credit evaluations prior to selling products
or granting credit to its customers and generally does not require collateral.
The Company’s trade accounts receivable
are typically collected within 60 days from the date of sale. The Company monitors its exposure to losses on trade accounts receivable
and maintains an allowance for potential losses and adjustments. The Company determines its allowance for doubtful accounts based
on the evaluation of the aging of accounts receivable and detailed analysis of high-risk customers’ accounts, and the overall
market and economic conditions of its customers. Past due trade accounts receivable balances are written off when the Company’s
collection efforts have been unsuccessful in collecting the amount due. At November 30, 2009 and 2010 the allowance
for doubtful accounts was $0.
Inventory
- Inventory is stated
at the lower of first-in, first-out (FIFO) or market, including provisions for spoilage commensurate with known or estimated exposures
which are recorded as a charge to Cost of goods sold during the period spoilage is incurred.
Fixed Assets
- Leasehold improvements,
property and equipment are stated at cost less accumulated depreciation. Expenditures for property acquisitions, development, construction,
improvements and major renewals are capitalized. The cost of repairs and maintenance is expensed as incurred. Depreciation is provided
principally on the straight-line method over the estimated useful lives of the assets, which are generally 5 to 10 years. Leasehold
improvements are amortized over the shorter of the lease term, which generally includes reasonably assured option periods, or the
estimated useful lives of the assets. Upon sale or other disposition of a depreciable asset, cost and accumulated depreciation
are removed from the accounts and any gain or loss is reflected in “Gain or Loss from Operations”.
The estimated useful lives are:
Leasehold improvements and buildings
|
|
5-20 years
|
Furniture and fixtures
|
|
3-10 years
|
Equipment
|
|
3-7 years
|
The Company periodically evaluates whether
events and circumstances have occurred that may warrant revision of the estimated useful lives of fixed assets or whether the remaining
balance of fixed assets should be evaluated for possible impairment. The Company uses an estimate of the related undiscounted cash
flows over the remaining life of the fixed assets in measuring their recoverability.
Revenue Recognition Policy
The Company recognizes revenue when
the product is received by and title passes to the customer. The Company’s standard terms are ‘FOB’ receiving
point. If a customer receives any product that they consider damaged or unacceptable, the customer must document any such damages
or reasons for it not to be accepted on the original invoice upon delivery and then inform the Company within 72 hours of receipt
of the product. The Company does not accept returns of product for reasons other than damage.
We record estimates for reductions to
revenue for customer programs and incentives, including price discounts, volume-based incentives, and promotions and advertising
allowances. No products are sold on consignment. Revenue is shown net of sales allowances on the accompanying statements of operations.
Cost of Goods Sold
The Company’s cost of goods sold
includes all costs of beverage production, which primarily consist of raw materials such as concentrate, glass, labels, caps and
packaging materials. Additionally, costs incurred for shipping and handling charges are included in cost of goods sold. The Company
does not bill customers for cost of shipping unless the Company incurs additional charges such as refusing initial shipment or
not being able to receive shipment at their prescheduled time with the freight company. For the year ended November 30, 2010, such
costs totaled approximately $54,465. The Company’s gross margins may not be comparable to other companies in the same industry
as other companies may include shipping and handling costs as general and administrative expenses.
Advertising Expense
- The Company
recognizes advertising expense as incurred. The Company recognized advertising expense totaling $63,402 and $17,077 for the years
ended November 30, 2010 and 2009, respectively.
Research
and Development
- The Company may engage in a variety of research and development activities. These activities would primarily
involve the development of new products, improvement of existing products, improvement and the modernization of the production
processes, and the development and implementation of new technologies to enhance the quality and value of both current and future
product lines. Consumer research is excluded from research and development costs and included in marketing costs. R
esearch
and development costs during the years ended November 30, 2010 and 2009 were $650 and $8,089, respectively.
Income Taxes
- The Company accounts
for its income taxes in accordance with FASB ASC 740, which requires recognition of deferred tax assets and liabilities for future
tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities
and their respective tax bases and tax credit carry-forwards. Deferred tax assets and liabilities are measured using enacted tax
rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.
The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes
the enactment date.
Deferred income taxes reflect the net
tax effects of temporary differences between the carrying amounts of assets and liabilities for financial statement purposes and
the amounts used for income tax purposes.
Fair Value of Financial Instruments
The Company’s financial instruments consist primarily
of cash and cash equivalents, accounts receivables and payables, accrued liabilities and notes payable. The carrying values of
these financial instruments approximate their respective fair values as they are either short-term in nature or carry interest
rates that approximate market rates.
Fair Value Measurements
Generally accepted accounting principles in the United States
(“US GAAP”) defines fair value as the price that would be received to sell an asset or paid to transfer a liability
in an orderly transaction between market participants at the measurement date and establishes a three-level valuation hierarchy
for disclosure of fair value measurements. The valuation hierarchy categorizes assets and liabilities measured at fair value into
one of three different levels depending on the observability of the inputs employed in the measurement. The three levels are as
follows:
Level
1 – Observable inputs such as quoted prices in active markets at the measurement date for identical, unrestricted assets
or liabilities.
Level
2 – Other inputs that are observable, directly or indirectly, such as quoted prices in markets that are not active, or inputs
which are observable, either directly or indirectly, for substantially the full term of the asset or liability.
Level
3 – Unobservable inputs for which there is little or no market data and which we make our own assumptions about how market
participants would price the assets and liabilities.
Share-Based Compensation
- In
December 2009, the FASB issued FASB ASC 718, “Share-Based Payment”, which requires all share-based payments to employees,
including grants of Company stock options to Company employees, as well as other equity-based compensation arrangements, to be
recognized in the financial statements based on the grant date fair value of the awards. Compensation expense is generally recognized
over the vesting period. During the years ended November 30, 2010 and 2009, the Company recognized share-based compensation expense
totaling $-0- and $75, respectively. See Note 9 for further discussion.
Earnings
(Loss) per Share
- Basic earnings (loss) per share exclude any dilutive effects of options, warrants and convertible securities.
Basic earnings (loss) per share, is computed using the weighted-average number of outstanding common stock during the applicable
period. Diluted earnings per share, is computed using the weighted-average number of common and common stock equivalent shares
outstanding during the period. Common stock equivalent shares are excluded from the computation if their effect is antidilutive.
For the years ended November 30, 2010 and 2009, the Company had no common stock equivalent shares which were considered antidilutive
and excluded from the earnings (loss) per share calculations.
Concentration
of Credit Risk for Cash Held at Banks
- The Company maintains cash balances at an institution that is insured by the Federal
Deposit Insurance Corporation up to $250,000.
No amounts were in excess of the federally insured program for the years ended
November 30, 2010 and 2009.
Concentration of Risk
- The Company’s
operations and future business model are dependent in a large part on the Company’s ability to execute its business model.
The Company’s inability to meet its sales objectives may have a material adverse effect on the Company’s financial
condition.
Geographic Concentration
- As
of November 30, 2010, most of the Company’s sales are derived from beverage distributors located in the Southern region of
the United States. This concentration of sales may have a negative impact on total sales in the event of a decline in the local
economies.
Insurance Liability
- The Company
maintains insurance policies for general liability and property damage. Pursuant to these policies, the Company is responsible
for losses up to certain limits and is required to estimate a liability that represents the ultimate exposure for aggregate losses
below those limits. No liability exists as of November 30, 2010 and 2009, but in the event a liability is incurred, the amount
will be based on management’s estimates of the ultimate costs to be incurred to settle known claims and claims not reported
as of the balance sheet date. Any future estimated liability may not be discounted and may be based on a number of assumptions
and factors, including historical trends, actuarial assumptions, and economic conditions. If actual trends differ from the estimates,
future financial results could be impacted.
New Accounting Pronouncements
-
In
April 2010, the FASB (Financial Accounting Standards Board) issued Accounting Standards Update 2010-13 (ASU 2010-13),
Compensation-Stock Compensation (Topic 718): Effect of Denominating the Exercise Price of a Share-Based Payment Award in the
Currency of the Market in Which the Underlying Equity Security Trades - a consensus of the FASB Emerging Issues Task Force.
The amendments in this Update are effective for fiscal years, and interim periods within those fiscal years, beginning on or after
December 15, 2010. Earlier application is permitted. The Company does not expect the provisions of ASU 2010-13 to have a material
effect on the financial position, results of operations or cash flows of the Company.
In January 2010, the Financial Accounting
Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2010-06, Improving Disclosures
about Fair Value Measurements, which requires entities to disclose separately the amount and reasons behind significant transfers
in and out of Levels 1 and 2, disclose the fair value measurements for each class of assets and liabilities and disclose the inputs
and valuation techniques used to measure both recurring and nonrecurring activities under Levels 2 and 3. The new disclosure requirements
are effective for interim and annual reporting periods beginning after December 15, 2009. The ASU also requires that reconciliations
for fair value measurements using significant unobservable inputs (Level 3) should separately present significant information on
a gross basis. This Level 3 disclosure requirement is effective for fiscal years beginning after December 14, 2010. The adoption
of the provisions of ASU 2010-06 is not expected to have a material impact on the Company’s financial statements.
3.
GOING
CONCERN
The accompanying
financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America,
which contemplates continuation of the Company as a going concern. The Company incurred a net loss of $143,275 for the year ended
November 30, 2010, and has accumulated net losses totaling $199,348 since inception. The Company’s operating results are
also subject to numerous factors, including fluctuation in the cost of raw materials, changes in consumer preference for beverage
products and competitive pricing in the marketplace.
These conditions give rise to substantial doubt
about the Company’s ability to continue as a going concern. These financial statements do not include adjustments relating
to the recoverability and classification of reported asset amounts or the amount and classification of liabilities that might be
necessary should the Company be unable to continue as a going concern. The Company’s continuation as a going concern is dependent
upon its ability to obtain additional financing or sale of its common stock as may be required and ultimately to attain profitability.
Management’s plan, in this regard, is
to raise financing of approximately $40,000 through equity financing. Management believes this amount will be sufficient to augment
the cash flow it receives from product sales and finance the continuing development for the next twelve months.
4.
INVENTORY
Inventory at November 30, 2010 and 2009 consisted of finished
goods in the amounts of $60,551 and $27,571, respectively. Additionally, the total Inventory at November 30, 2010 and 2009 consisted
of raw materials in the amount of $24,831 and 18, 730, respectively During years ended November 30, 2010 and 2009, the Company
recorded spoilage charges of $540 and $0, respectively, which are included the cost of goods sold in the accompanying statements
of operations.
5.
FIXED
ASSETS
Fixed assets consisted of the following
as of November 30, 2010 and 2009:
|
|
November 30,
2010
|
|
|
November 30,
2009
|
|
Vehicles
|
|
$
|
13,305
|
|
|
$
|
-
|
|
Less: accumulated depreciation
|
|
|
(1,663
|
)
|
|
|
-
|
|
Fixed assets, net
|
|
$
|
11,642
|
|
|
$
|
-
|
|
Depreciation expense for the years ended
November 30, 2010 and 2009 totaled $1,663 and $-0-, respectively.
6.
NOTES PAYABLE
On June 5, 2009, the Company executed an unsecured
promissory note for $62,833 with an unrelated third party. The loan bears 8.5% interest and is due on October 11, 2011. As of December
2010, the balance of the note was paid in full.
On August 3, 2009, the Company executed an
agreement (“Note Agreement”) with an unrelated entity that subsequently became one of the Company’s distributors,
(“Unrelated Distributor”), which provided for the payment of raw goods directly to the Company’s suppliers by
the agreement holder. The Unrelated Distributor made direct payments to suppliers for all raw materials purchased from August
2009 through February 2010. The Note Agreement set forth that interest was payable at a rate of $2.00 per case for all product
sold to distributors within the state of Texas and $2.50 per case for all product sold to distributors outside the state of Texas.
The Company also agreed that any product purchased by the agreement holder may be charged against any outstanding interest payments
owed. As of November 30, 2010 and 2009, the principle and interest amounts due under the agreement were $354,000 and $118,129,
respectively, and are due on demand.
On April 28, 2010, the Company executed a promissory
note for $13,305 with Regions Bank. The loan is secured by the company vehicle and requires monthly payments in the amount of $1,135.
The loan bears 4.45% interest and is due on April 22, 2011. As of February 2011, the balance of the note was paid in full.
7.
INTEREST
INCOME AND EXPENSE
Interest income
for the years ended November 30, 2010 and 2009 totaled $160 and $8, respectively.
Interest expense for the years ended
November 30, 2010 and 2009 totaled $128,738 and $30,220, respectively.
8.
INCOME TAXES
No provision for federal income taxes has been
recognized for the year ended November 30, 2010 the Company incurred a net operating loss for income tax purposes and has no carryback
potential.
9.
STOCKHOLDERS’ EQUITY
In March 2009, the Company issued 75,000
shares of its $0.001 par value common stock in to its founders in exchange for services.
10.
RELATED
PARTY TRANSACTIONS
Sales
to Related Party Distributor
During the
year ended November 30, 2010, the Company engaged with a distributor that is wholly-owned by the Company’s CEO (the “Distributor”).
The Distributor is responsible for shipping out product samples, transferring small quantities of product to local distributors
at the request of the Company, sales of product to local retailers or small wholesalers and for the fulfillment of online sales
orders. The Company may withdraw cases of product from the Distributor at the Company’s will for Company use, for which the
Company will provide the Distributor with a credit memo based on a per-case price equal to the price paid by the Distributor to
the Company.
The Distributor
pays the Company on a per case basis which is consistent with terms between the Company and third party distributors. Since the
Company uses a substantial amount of the Distributor’s inventory as samples and promotions, the Company offers the Distributor
credit terms of “on consignment.” During the year ended November 30, 201, the Company recognized revenue from product
sales to the Distributor of $6,399, which represented 0.6% of total product revenue recognized by the Company. At November 30,
3010, accounts receivable from the Distributor was $0.
11.
LEGAL PROCEEDINGS
The Company
is aggressively defending itself in all of the below proceeding. The Company’s management believes the likelihood of future
liability to the Company for these contingencies is remote, and the Company has not recorded any liability for these legal proceedings
at November 30, 2010. While the results of these matters cannot be predicted with certainty, the Company’s management believes
that losses, if any, resulting from the ultimate resolution of these proceedings will not have a material adverse effect on the
Company’s financial position, results of operations, or cash flows.
During January
2011, a claim was filed against DSD by Corey Powell, in Ascension Parish, LA 23rd Judicial District Court. Corey Powell was a former
distributor of LEAN, a relaxation beverage marketed by DSD. Powell filed suit to recover allegedly unpaid commissions, “invasion
fees” and “finder’s fees.” The commissions related to payments allegedly owed for Powell’s direct
sale of LEAN product to wholesalers and retailers. The invasion fees relate to payments allegedly owed to Powell when the LEAN
product was sold by other wholesalers in his geographic territory. The finders’ fees relate to payments allegedly owed to
Powell for introducing investors to the DSD management.
Discovery is
ongoing. Written discovery has been propounded and depositions have been taken to better understand the nature and basis for the
plaintiff’s claims and to build DSD’s defenses.
DSD has vigorously
contested each and every one of the plaintiff’s allegations and has instructed counsel to proceed to trial on the merits.
DSD anticipates
pre-trial motion practice that may dispose of our limit some of all of the plaintiff’s claims. Until those motions are submitted
and heard by the court, DSD cannot accurately evaluate the likelihood of an unfavorable outcome, nor can we estimate the range
of any potential loss however, Company’s management believes that losses, if any, resulting from the ultimate resolution
of these proceedings will not have a material adverse effect on the Company’s financial position, results of operations,
or cash flows.
On February
14, 2011, a claim was filed against DSD by Charles Moody, in Caddo Parish, LA First Judicial Court. Charles Moody loaned DSD approximately
$63,000 in June 2009. In exchange, Moody received a Promissory Note containing the terms and conditions of the repayment of the
loan. Based upon the understanding of the parties, DSD began making monthly payments to Moody in January 2010 in satisfaction of
the loan. In December 2010, final payment of the remaining balance of the loan was paid to Moody in full and final satisfaction
of the Promissory Note. Moody filed suit to recover “late fees” allegedly owed under the Promissory Note. DSD contends
the Promissory Note was satisfied with the final payment in December 2010; Moody contends that repayment should have begun in November
2009, and that because it did not, late fees are owed.
Discovery is
ongoing. Written discovery has been propounded and depositions have been taken to better understand the nature and basis for the
plaintiff’s claims and to build DSD’s defenses. Trial is set for July 31, 2012.
DSD has vigorously
contested each and every one of the plaintiff’s allegations.
DSD anticipates
pre-trial motion practice that may dispose of our limit some of all of the plaintiff’s claims. Until those motions are submitted
and heard by the court, DSD cannot accurately evaluate the likelihood of an unfavorable outcome, nor can we estimate the range
of any potential loss however, Company’s management believes that losses, if any, resulting from the ultimate resolution
of these proceedings will not have a material adverse effect on the Company’s financial position, results of operations,
or cash flows.
12.
COMMITMENTS AND CONTINGENCIES
In the normal course of business, the
Company is subject to proceedings, lawsuits and other claims. Such matters can be subject to many uncertainties, and outcomes are
not predictable with assurance. The Company is not aware of the existence of any such matters at November 30, 2010, and has not
provided for any such contingencies, accordingly.
13.
SUBSEQUENT EVENTS
The Company has evaluated subsequent events through September
14, 2011, the date the financial statements were available to be issued.
DSD NETWORK OF AMERICA, INC.
(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)
BALANCE SHEETS
|
|
Unaudited
|
|
|
|
|
|
|
May 31,
2011
|
|
|
November 30,
2010
|
|
ASSETS
|
|
|
|
|
|
|
|
|
Current assets
|
|
|
|
|
|
|
|
|
Cash
|
|
$
|
103,304
|
|
|
$
|
242,644
|
|
Accounts receivable
|
|
|
130,837
|
|
|
|
115,584
|
|
Accounts receivable - related party
|
|
|
20,531
|
|
|
|
1,758
|
|
Inventory
|
|
|
46,301
|
|
|
|
85,382
|
|
Prepaid expenses
|
|
|
47,708
|
|
|
|
6,689
|
|
Total current assets
|
|
|
348,681
|
|
|
|
452,057
|
|
|
|
|
|
|
|
|
|
|
Fixed assets, net
|
|
|
10,311
|
|
|
|
11,642
|
|
Due from related party
|
|
|
30,881
|
|
|
|
-
|
|
|
|
|
41,192
|
|
|
|
11,642
|
|
|
|
|
|
|
|
|
|
|
Total assets
|
|
$
|
389,873
|
|
|
$
|
463,699
|
|
|
|
|
|
|
|
|
|
|
LIABILITIES AND STOCKHOLDERS’ DEFICIT
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Current liabilities
|
|
|
|
|
|
|
|
|
Accounts payable and accrued liabilities
|
|
$
|
38,536
|
|
|
$
|
17,300
|
|
Accrued payroll liabilities
|
|
|
294,681
|
|
|
|
255,942
|
|
Current portion of long-term debt
|
|
|
-
|
|
|
|
5,608
|
|
Due to Dewmar International BMC, Inc. (formerly Mirador, Inc.)
|
|
|
38,800
|
|
|
|
-
|
|
Total current liabilities
|
|
|
372,017
|
|
|
|
278,850
|
|
|
|
|
|
|
|
|
|
|
Notes payable
|
|
|
316,452
|
|
|
|
384,122
|
|
|
|
|
|
|
|
|
|
|
Total liabilities
|
|
|
688,469
|
|
|
|
662,972
|
|
|
|
|
|
|
|
|
|
|
Stockholders’ deficit
|
|
|
|
|
|
|
|
|
Preferred stock; $0.001 par value; 25,000,000 shares authorized, no shares issued and outstanding
|
|
|
-
|
|
|
|
-
|
|
Common stock; $0.001 par value; 100,000,000 shares authorized, 75,000 shares issued and outstanding
|
|
|
75
|
|
|
|
75
|
|
Accumulated deficit
|
|
|
(298,671
|
)
|
|
|
(199,348
|
)
|
Total stockholders’ deficit
|
|
|
(298,596
|
)
|
|
|
(199,273
|
)
|
|
|
|
|
|
|
|
|
|
Total liabilities and stockholders’ deficit
|
|
$
|
389,873
|
|
|
$
|
463,699
|
|
DSD NETWORK OF AMERICA, INC.
(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)
STATEMENTS OF OPERATIONS
|
|
Unaudited
|
|
|
Unaudited
|
|
|
|
For the three
months ended
|
|
|
For the six
months ended
|
|
|
|
May 31,
2011
|
|
|
May 31,
2010
|
|
|
May 31,
2011
|
|
|
May 31,
2010
|
|
Revenues
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales, net of discounts
|
|
$
|
385,154
|
|
|
$
|
418,021
|
|
|
$
|
639,252
|
|
|
$
|
645,759
|
|
Sales - related party, net of discounts
|
|
|
16,060
|
|
|
|
-
|
|
|
|
23,080
|
|
|
|
1,080
|
|
Cost of goods sold
|
|
|
184,570
|
|
|
|
299,954
|
|
|
|
270,806
|
|
|
|
466,333
|
|
Gross profit
|
|
|
216,644
|
|
|
|
118,067
|
|
|
|
391,526
|
|
|
|
180,506
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating expenses
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Occupancy and related expenses
|
|
|
9,987
|
|
|
|
7,004
|
|
|
|
15,784
|
|
|
|
15,863
|
|
Marketing and advertising
|
|
|
26,273
|
|
|
|
10,714
|
|
|
|
34,015
|
|
|
|
20,318
|
|
General and administrative
|
|
|
216,279
|
|
|
|
81,438
|
|
|
|
408,878
|
|
|
|
100,723
|
|
Depreciation
|
|
|
666
|
|
|
|
416
|
|
|
|
1,331
|
|
|
|
416
|
|
Total operating expenses
|
|
|
253,205
|
|
|
|
99,572
|
|
|
|
460,008
|
|
|
|
137,320
|
|
Loss from operations
|
|
|
(36,561
|
)
|
|
|
18,495
|
|
|
|
(68,482
|
)
|
|
|
43,186
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Interest expense
|
|
|
(30,811
|
)
|
|
|
(1,114
|
)
|
|
|
(30,954
|
)
|
|
|
(2,346
|
)
|
Interest income
|
|
|
56
|
|
|
|
2
|
|
|
|
113
|
|
|
|
32
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Loss from operations before income taxes
|
|
|
(67,316
|
)
|
|
|
17,383
|
|
|
|
(99,323
|
)
|
|
|
40,872
|
|
Provision for income taxes
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
Net income (loss)
|
|
$
|
(67,316
|
)
|
|
$
|
17,383
|
|
|
$
|
(99,323
|
)
|
|
$
|
40,872
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net loss per common share - basic and fully diluted
|
|
$
|
(0.90
|
)
|
|
$
|
0.23
|
|
|
$
|
(1.32
|
)
|
|
$
|
0.54
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Weighted average common shares outstanding -basic and diluted
|
|
|
75,000
|
|
|
|
75,000
|
|
|
|
75,000
|
|
|
|
75,000
|
|
DSD NETWORK OF AMERICA, INC.
(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)
STATEMENTS OF STOCKHOLDERS’ DEFICIT
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stock
|
|
|
Additional
|
|
|
|
|
|
Total
|
|
|
|
Common Stock
|
|
|
Stock Payable
|
|
|
Subscription
|
|
|
Paid-in
|
|
|
Accumulated
|
|
|
Stockholders’
|
|
|
|
Shares
|
|
|
Amount
|
|
|
Shares
|
|
|
Amount
|
|
|
Receivable
|
|
|
Capital
|
|
|
Deficit
|
|
|
Deficit
|
|
Balance, November 30, 2010
|
|
|
75,000
|
|
|
$
|
75
|
|
|
|
-
|
|
|
$
|
-
|
|
|
$
|
-
|
|
|
$
|
-
|
|
|
$
|
(199,348
|
)
|
|
$
|
(199,273
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net loss
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
(99,323
|
)
|
|
|
(99,323
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Balance, May 31, 2011 (Unaudited)
|
|
|
75,000
|
|
|
$
|
75
|
|
|
|
-
|
|
|
$
|
-
|
|
|
$
|
-
|
|
|
$
|
-
|
|
|
$
|
(298,671
|
)
|
|
$
|
(298,596
|
)
|
DSD NETWORK OF AMERICA, INC.
(FORMERLY DEWMAR INTERNATIONAL BMC, INC.)
STATEMENTS OF CASH FLOWS
|
|
Unaudited
|
|
|
|
For the three months ended
|
|
|
|
May 31,
2011
|
|
|
May 31,
2010
|
|
|
|
|
|
|
|
|
Cash flows from operating activities:
|
|
|
|
|
|
|
|
|
Net income (loss)
|
|
$
|
(99,323
|
)
|
|
$
|
40,872
|
|
Adjustments to reconcile net income (loss) to net cash cash provided (used) by operating activities:
|
|
|
|
|
|
|
|
|
Depreciation
|
|
|
1,331
|
|
|
|
416
|
|
Changes in operating assets and liabilities:
|
|
|
|
|
|
|
|
|
Accounts receivable
|
|
|
(15,253
|
)
|
|
|
(18,488
|
)
|
Accounts receivable - related party
|
|
|
(18,773
|
)
|
|
|
-
|
|
Inventory
|
|
|
39,081
|
|
|
|
126,980
|
|
Prepaid expenses
|
|
|
(41,019
|
)
|
|
|
4,454
|
|
Due from related party
|
|
|
(30,881
|
)
|
|
|
-
|
|
Accounts payable and accrued liabilities
|
|
|
21,236
|
|
|
|
(39,436
|
)
|
Accrued payroll liabilities
|
|
|
38,739
|
|
|
|
73,042
|
|
Net cash provided (used) by operating activities
|
|
|
(104,862
|
)
|
|
|
187,840
|
|
|
|
|
|
|
|
|
|
|
Cash flows from investing activities:
|
|
|
|
|
|
|
|
|
Fixed asset purchases
|
|
|
-
|
|
|
|
(13,305
|
)
|
Net cash used by investing activities
|
|
|
-
|
|
|
|
(13,305
|
)
|
|
|
|
|
|
|
|
|
|
Cash flows from financing activities:
|
|
|
|
|
|
|
|
|
Proceeds from notes payable
|
|
|
-
|
|
|
|
44,340
|
|
Principal payments on notes payable
|
|
|
(73,278
|
)
|
|
|
(99,634
|
)
|
Due to Dewmar International BMC, Inc. (formerly Mirador, Inc.)
|
|
|
38,800
|
|
|
|
-
|
|
Net cash used by financing activities
|
|
|
(34,478
|
)
|
|
|
(55,294
|
)
|
|
|
|
|
|
|
|
|
|
Net change in cash
|
|
|
(139,340
|
)
|
|
|
119,241
|
|
|
|
|
|
|
|
|
|
|
Cash, beginning of period
|
|
|
242,644
|
|
|
|
129,532
|
|
|
|
|
|
|
|
|
|
|
Cash, end of period
|
|
$
|
103,304
|
|
|
$
|
248,773
|
|
|
|
|
|
|
|
|
|
|
Supplemental disclosure of cash flow information:
|
|
|
|
|
|
|
|
|
Interest paid
|
|
$
|
30,954
|
|
|
$
|
2,346
|
|
Taxes paid
|
|
$
|
-
|
|
|
$
|
-
|
|
DSD
NETWORK OF AMERICA, INC.
(FORMERLY
DEWMAR INTERNATIONAL BMC, INC.)
NOTES
TO THE UNAUDITED FINANCIAL STATEMENTS
MAY
31, 2011
1.
DESCRIPTION OF
BUSINESS
DSD Network of America, Inc. (formerly Dewmar International
BMC, Inc.), (“the Company”) launched its Lean Slow Motion Potion™ brand relaxation beverage in September of 2009.
Based in Clinton, Mississippi and incorporated in the state of Nevada on March 13, 2009, the Company reflects a brand rooted in
hip-hop culture that is influenced by a multitude of iconic rap music artists and high profile professional athletes. The three
uniquely formulated Lean flavors consist of a blend of calming herbs with natural sweeteners to provide a better alternative to
alcohol or over-the-counter cough medicines when it’s time to naturally unwind. After a difficult day – Lean. When
you need to relax – Lean.
The Company has identified the need for a relaxation beverage
in response to a lack of market presence for such a product. In contrast to the multiple energy drinks that exist today, the Company’s
Lean Slow Motion Potion™ elicits a different kind of mindset. The drink’s premium relaxation formula was developed
by a registered pharmacist with a commensurate understanding of the trends of urban sub-drug culture that has potential to harm
communities. Lean is a safe and satisfying mix of pharmaceutical grade herbs and syrup-based flavors to give the consumer “functional
relaxation.” Lean additionally features a unique link to rap and hip-hop music and culture, which is reflected in its marketing.
The Company uses a variety of marketing channels to promote
its relaxation beverage. Creating a sales force to secure partnerships with distributors has been essential to generating recognition
at the retail level. The Company additionally offers its distributors brand manager personnel support, marketing materials including
posters, cooler stickers, and other point-of-sale items. This will comprise half of the Company’s overall marketing budget.
To brand the product among consumers, the Company has allocated 20% of its budget to radio promotions, 10% toward online marketing
and social networking, and nominal amounts for billboard and promotion vehicle. The Company will additionally hire celebrities
to the promote the brand and will pay them a promotional services fee ranging from ten cents up to fifty cents per case (1% to
5% of the case cost) sold in varying markets where the celebrity’s likeness is used.
2.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Use of Estimates
- The preparation of financial statements
in conformity with generally accepted accounting principles in the United States of America requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities
as of the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual
results could differ from those estimates.
Cash and Cash Equivalents
- Cash and cash equivalents
consist primarily of cash on deposit, certificates of deposit, money market accounts, and investment grade commercial paper that
are readily convertible into cash and purchased with original maturities of three months or less.
Concentration of
Credit Risk for Cash Held at Banks
- The Company maintains cash balances at an institution that is insured by the Federal Deposit
Insurance Corporation up to $250,000. No amounts were in excess of the federally insured program for the periods ended May 31,
2011 and November 30, 2010.
Inventory
- Inventory is stated at the lower of first-in,
first-out (FIFO) or market, including provisions for spoilage commensurate with known or estimated exposures which are recorded
as a charge to Cost of Goods Sold during the period spoilage is incurred.
DSD
NETWORK OF AMERICA, INC.
(FORMERLY
DEWMAR INTERNATIONAL BMC, INC.)
NOTES
TO THE UNAUDITED FINANCIAL STATEMENTS
MAY
31, 2011
2.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Fixed Assets
- Leasehold improvements, property and
equipment are stated at cost less accumulated depreciation. Expenditures for property acquisitions, development, construction,
improvements and major renewals are capitalized. The cost of repairs and maintenance is expensed as incurred. Depreciation is provided
principally on the straight-line method over the estimated useful lives of the assets, which are generally 5 to 10 years. Leasehold
improvements are amortized over the shorter of the lease term, which generally includes reasonably assured option periods, or the
estimated useful lives of the assets. Upon sale or other disposition of a depreciable asset, cost and accumulated depreciation
are removed from the accounts and any gain or loss is reflected in “Gain or Loss from Operations”.
The estimated useful lives are:
Leasehold improvements and buildings
|
|
5-20 years
|
Furniture and fixtures
|
|
3-10 years
|
Equipment
|
|
3-7 years
|
The Company periodically evaluates whether events and circumstances
have occurred that may warrant revision of the estimated useful lives of fixed assets or whether the remaining balance of fixed
assets should be evaluated for possible impairment. The Company uses an estimate of the related undiscounted cash flows over the
remaining life of the fixed assets in measuring their recoverability.
Long-Lived Assets
- Long-lived assets are evaluated
when events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable through the estimated
undiscounted future cash flows from the use of these assets. When any such impairment exists, the related assets will be written
down to fair value.
Revenue Recognition Policy
- Revenue from sales is
recognized when products are sold. The Company reduces revenue by sales returns and sales discounts.
Costs and expenses are recognized during the period in which
they are incurred.
Advertising Expense
- The Company recognizes advertising
expense as incurred. The Company recognized advertising expense totaling $34,015 and $20,318 for the six months ended May 31, 2011
and 2010, respectively.
Research and Development
- The Company may engage
in a variety of research and development activities. These activities would primarily involve the development of new products,
improvement of existing products, improvement and the modernization of the production processes, and the development and implementation
of new technologies to enhance the quality and value of both current and future product lines. Consumer research is excluded from
research and development costs and included in marketing costs.
Income Taxes
- The Company accounts for its income
taxes in accordance with FASB ASC 740, which requires recognition of deferred tax assets and liabilities for future tax consequences
attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective
tax bases and tax credit carry-forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply
to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred
tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment date.
DSD
NETWORK OF AMERICA, INC.
(FORMERLY
DEWMAR INTERNATIONAL BMC, INC.)
NOTES
TO THE UNAUDITED FINANCIAL STATEMENTS
MAY
31, 2011
2.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
Deferred income taxes reflect the net tax effects of temporary
differences between the carrying amounts of assets and liabilities for financial statement purposes and the amounts used for income
tax purposes.
Fair Value of Financial
Instruments
- FASB ASC 825, “Disclosure About Fair Value of Financial Instruments,” requires the Company to disclose,
when reasonably attainable, the fair market values of its assets and liabilities which are deemed to be financial instruments.
As of May 31, 2011 and November 30, 2010, the carrying amounts and estimated fair values of the Company’s financial instruments
approximate their fair value due to the short-term nature of such financial instruments.
Share-Based Compensation
- In December 2009, the FASB
issued FASB ASC 718, “Share-Based Payment”, which requires all share-based payments to employees, including grants
of Company stock options to Company employees, as well as other equity-based compensation arrangements, to be recognized in the
financial statements based on the grant date fair value of the awards. Compensation expense is generally recognized over the vesting
period.
Earnings (Loss)
per Share
- Basic earnings (loss) per share exclude any dilutive effects of options, warrants and convertible securities. Basic
earnings (loss) per share is computed using the weighted-average number of outstanding common stock during the applicable period.
Diluted earnings per share is computed using the weighted-average number of common and common stock equivalent shares outstanding
during the period. Common stock equivalent shares are excluded from the computation if their effect is antidilutive. For the periods
ended May 31, 2011 and 2010, the Company had no common stock equivalent shares which were considered antidilutive and excluded
from the earnings (loss) per share calculations.
Concentration of Risk
- The Company’s operations
and future business model are dependent in a large part on the Company’s ability to execute its business model. The Company’s
inability to meet its sales objectives may have a material adverse effect on the Company’s financial condition.
Geographic Concentration
- As of May 31, 2011, most
of the Company’s sales are derived from beverage distributors located in the Southern region of the United States. This concentration
of sales may have a negative impact on total sales in the event of a decline in the local economies.
Insurance Liability
- The Company maintains insurance
policies for general liability and property damage. Pursuant to these policies, the Company is responsible for losses up to certain
limits and is required to estimate a liability that represents the ultimate exposure for aggregate losses below those limits. No
liability exists as of May 31, 2011 and November 30, 2010, but in the event a liability is incurred, the amount will be based on
management’s estimates of the ultimate costs to be incurred to settle known claims and claims not reported as of the balance
sheet date. Any future estimated liability may not be discounted and may be based on a number of assumptions and factors, including
historical trends, actuarial assumptions, and economic conditions. If actual trends differ from the estimates, future financial
results could be impacted.
Subsequent Events
- The Company has evaluated subsequent
events through September 19, 2011, the date it filed its report for the period ended May 31, 2011 with the SEC.
New Accounting Pronouncements
- The Company has evaluated
all the recent accounting pronouncements and believes that none of them will have a material effect on the company’s financial
statement.
DSD
NETWORK OF AMERICA, INC.
(FORMERLY
DEWMAR INTERNATIONAL BMC, INC.)
NOTES
TO THE UNAUDITED FINANCIAL STATEMENTS
MAY
31, 2011
3.
GOING CONCERN
The accompanying financial
statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which
contemplates continuation of the Company as a going concern. The Company incurred a net loss of $99,323 for the period ended May
31, 2011, and has accumulated net losses totaling $298,671 since inception. The Company’s operating results are also subject
to numerous factors, including fluctuation in the cost of raw materials, changes in consumer preference for beverage products and
competitive pricing in the marketplace.
These conditions give rise to substantial doubt about the
Company’s ability to continue as a going concern. These financial statements do not include adjustments relating to the recoverability
and classification of reported asset amounts or the amount and classification of liabilities that might be necessary should the
Company be unable to continue as a going concern. The Company’s continuation as a going concern is dependent upon its ability
to obtain additional financing or sale of its common stock as may be required and ultimately to attain profitability.
Management’s
plan, in this regard, is to raise funds through equity financing with the filing of an S-1 which should be done in the next
twelve months. These funds will augment the cash flow we receive from product sales and finance the continuing implementation
of our business plans.
4.
INVENTORY
Inventory at May 31, 2011 and November 30, 2010 consisted
of finished goods in the amounts of $23,880 and $60,551 and raw materials in the amounts of $22,421 and $24,831, respectively.
5.
FIXED ASSETS
Fixed assets consisted of the following as of May 31, 2011
and November 30, 2010:
|
|
May 31,
2011
|
|
|
November 30,
2010
|
|
Vehicles
|
|
$
|
13,305
|
|
|
$
|
13,305
|
|
Less: accumulated depreciation
|
|
|
(2,994
|
)
|
|
|
(1,663
|
)
|
Fixed assets, net
|
|
$
|
10,311
|
|
|
$
|
11,642
|
|
Depreciation expense for the three months ended May 31, 2011
and 2010 totaled $666 and $416, respectively. Depreciation expense for the six months ended May 31, 2011 and 2010 totaled $1,331
and $416, respectively.
6.
ACCRUED PAYROLL LIABILITIES
On January 1, 2009, the Company executed a six year employment
agreement with Marco Moran for the position of Chief Executive Officer. The Company has accrued an annual salary of $120,000 for
Dr. Moran.
On November 20, 2009, the Company executed an employment
agreement with DeWayne McKoy for the position of Chief Operating Officer. Mr. McKoy’s employment contract terminated on February
6, 2011. Under the terms of the employment contract, Mr. McKoy received an annual salary of $80,000.
As of May 31, 2011 and November 30, 2010 the Company had
accrued payroll liabilities in the amounts of $294,681 and $255,942, respectively.
DSD
NETWORK OF AMERICA, INC.
(FORMERLY
DEWMAR INTERNATIONAL BMC, INC.)
NOTES
TO THE UNAUDITED FINANCIAL STATEMENTS
MAY
31, 2011
7.
NOTES PAYABLE
On June 5, 2009, the Company executed an unsecured promissory
note for $62,833 with an unrelated third party. The loan bears 8.5% interest and is due on October 11, 2011. As of December 2010,
the balance of the note was paid in full.
On August 3, 2009, the Company executed an agreement with
an unrelated third party which provides for the payment of raw goods directly to suppliers by the agreement holder. The agreement
bears interest at a rate of $2.00 per case for all product sold to distributors within the state of Texas and $2.50 per case for
all product sold to distributors outside the state of Texas. The Company also agreed that any product purchased by the agreement
holder may be charged against any outstanding interest payments owed. As of May 31, 2011 and November 30, 2010, the principle and
interest amounts due under the agreement were $316,452 and $354,000, respectively, and are due on demand.
On April 28, 2010, the Company executed a promissory note
for $13,305 with Regions Bank. The loan is secured by the company vehicle and requires monthly payments in the amount of $1,135.
The loan bears 4.45% interest and is due on April 22, 2011. As of February 2011, the balance of the note was paid in full.
8.
INTEREST INCOME
AND EXPENSE
Interest income for
the three ended May 31, 2011 and 2010 totaled $56 and $2, respectively. Interest income for the six ended May 31, 2011 and 2010
totaled $113 and $32, respectively.
Interest expense for the three months ended May 31, 2011
and 2010 totaled $30,811 and $1,114, respectively. Interest expense for the six months ended May 31, 2011 and 2010 totaled $30,954
and $2,346, respectively.
9.
RELATED PARTY
TRANSACTIONS
Sales to Related Party Distributor
During the periods ended May 31,
2011 and 2010, the Company engaged with a distributor that is wholly-owned by the Company’s CEO (the “Distributor”).
The Distributor is responsible for shipping out product samples, transferring small quantities of product to local distributors
at the request of the Company, sales of product to local retailers or small wholesalers and for the fulfillment of online sales
orders. The Company may withdraw cases of product from the Distributor at the Company’s will for Company use, for which the
Company will provide the Distributor with a credit memo based on a per-case price equal to the price paid by the Distributor to
the Company.
The Distributor pays the Company
on a per case basis which is consistent with terms between the Company and third party distributors. Since the Company uses a substantial
amount of the Distributor’s inventory as samples and promotions, the Company offers the Distributor credit terms of “on
consignment.” During the periods ended May 31, 2011 and 2010, the Company recognized revenue from product sales to the Distributor
$23,080 and $1,080, respectively, to the related party distributor and accounts receivable in the amounts of $20,531 and $1,758,
as of May 31, 2011 and November 30, 2010, respectively.
Advances to Related Party
During the period beginning February
2011 through April 2011, the Company advanced $49,484
to a company owned by the CEO’s wife. As
of May 31, 2011
, that company had repaid
$38,599 of these advances resulting in outstanding advances
due of $10,887.
Advances from Related Party
During the period ended May 31,
2011, the Company received related party advances from a company majority owned by the CEO and of which the CEO was the sole officer
and director in the aggregate amount of $38,800. At May 31, 2011, these advances were outstanding and shown as a current liability
on the Company’s consolidated balance sheets.
10.
LEGAL PROCEDINGS
In January 2011, a claim was filed against the Company in
the 23
rd
Judicial District Court in the State of Louisiana alleging breach of contract. The claimant is seeking unspecified
damages. The Company is in the process of filing a response refuting the factual allegations contained in the claim. While the
results of this matter cannot be predicted with certainty, the Company’s management believes that losses, if any, resulting
from the ultimate resolution of this matter will not have a material adverse effect on the Company’s financial position,
result of operations or cash flows. The Company intends to vigorously defend the allegations and has not recorded a liability as
of May 31, 2011.
DSD
NETWORK OF AMERICA, INC.
(FORMERLY
DEWMAR INTERNATIONAL BMC, INC.)
NOTES
TO THE UNAUDITED FINANCIAL STATEMENTS
MAY
31, 2011
11.
COMMITMENTS AND CONTINGENCIES
In the normal course of business, the Company is subject
to proceedings, lawsuits and other claims. Such matters can be subject to many uncertainties, and outcomes are not predictable
with assurance. The Company is not aware of the existence of any such matters at May 31, 2011, and has not provided for any such
contingencies, accordingly.
PROFORMA FINANCIAL STATEMENTS
CONVENIENTCAST, INC.
UNAUDITED PRO FORMA COMBINED FINANCIAL
INFORMATION
JUNE 30, 2011
The following unaudited pro forma condensed balance sheet
as of June 30, 2011 was prepared as if the merger was effective as of such date. The unaudited pro forma condensed statement of
operations for the fiscal year ended June 30, 2011 for Convenientcast, Inc. (hereafter referred to as “Convenientcast”)
and for the twelve months ended May 31, 2011 for DSD Network of America Inc. (f.k.a. Dewmar International BMC, Inc.) (hereafter
referred to as “DSD”) was prepared as if the merger was effective as of July 1, 2010.
The unaudited pro forma condensed financial statements, as
described above, should be read in conjunction with the audited historical financial statements and notes thereto included the
six months ended May 31, 2011 for DSD, also included herein.
The pro forma financial information is presented for illustrative
purposes only and is not necessarily indicative of the future financial position or future results of operations of the combined
enterprise after the acquisition of DSD with Convenientcast, or of the financial position or results of operations of the combined
enterprise that would have actually occurred had the acquisition been effected as of the dates described above.
CONVENIENTCAST, INC.
CONDENSED PRO FORMA BALANCE SHEET
AS OF JUNE 30, 2011 (UNAUDITED)
|
|
|
|
|
|
|
|
Pro Forma
|
|
|
|
|
|
Pro Forma
|
|
|
|
Convenientcast
|
|
|
DSD
|
|
|
Adjustments
|
|
|
Notes
|
|
|
Balance Sheet
|
|
ASSETS
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Current assets
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cash
|
|
$
|
146
|
|
|
$
|
103,304
|
|
|
$
|
-
|
|
|
|
|
|
|
$
|
103,450
|
|
Accounts receivable
|
|
|
-
|
|
|
|
151,368
|
|
|
|
-
|
|
|
|
|
|
|
|
151,368
|
|
Inventory
|
|
|
-
|
|
|
|
46,301
|
|
|
|
-
|
|
|
|
|
|
|
|
46,301
|
|
Prepaid expenses
|
|
|
400
|
|
|
|
47,708
|
|
|
|
-
|
|
|
|
|
|
|
|
48,108
|
|
Deposits
|
|
|
800
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
800
|
|
Total current assets
|
|
|
1,346
|
|
|
|
348,681
|
|
|
|
-
|
|
|
|
|
|
|
|
350,027
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Fixed assets, net
|
|
|
124
|
|
|
|
10,311
|
|
|
|
-
|
|
|
|
|
|
|
|
10,435
|
|
Due from related party
|
|
|
-
|
|
|
|
30,881
|
|
|
|
-
|
|
|
|
|
|
|
|
30,881
|
|
|
|
|
-
|
|
|
|
41,192
|
|
|
|
-
|
|
|
|
|
|
|
|
41,192
|
|
Mineral Leases
|
|
|
4,181
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
4181
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total assets
|
|
$
|
5,651
|
|
|
$
|
389,873
|
|
|
$
|
-
|
|
|
|
|
|
|
$
|
395,524
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
LIABILITIES AND STOCKHOLDERS’ DEFICIT
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Current liabilities
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Accounts payable and accrued liabilities
|
|
$
|
42,521
|
|
|
$
|
333,217
|
|
|
$
|
-
|
|
|
|
|
|
|
$
|
379,877
|
|
Accrued Expenses
|
|
|
15,600
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
|
|
15600
|
|
Total current liabilities
|
|
|
58,121
|
|
|
|
372,017
|
|
|
|
|
|
|
|
|
|
|
|
430,138
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Notes payable
|
|
|
65,884
|
|
|
|
316,452
|
|
|
|
|
|
|
|
|
|
|
|
382336
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total liabilities
|
|
|
124,005
|
|
|
|
688,469
|
|
|
|
|
|
|
|
|
|
|
|
812,474
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Stockholders’ deficit
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Common stock
|
|
|
17,555
|
|
|
|
75
|
|
|
|
41,125
|
|
|
|
A
|
|
|
|
58,755
|
|
Additional paid in capital
|
|
|
540,460
|
|
|
|
-
|
|
|
|
|
|
|
|
|
|
|
|
540,460
|
|
Accumulated deficit
|
|
|
(676.369
|
)
|
|
|
(298,671
|
)
|
|
|
(41,125
|
)
|
|
|
A
|
|
|
|
(1,016,165
|
)
|
Total stockholders’ deficit
|
|
|
(118,353
|
)
|
|
|
(298,596
|
)
|
|
|
|
|
|
|
|
|
|
|
(416,949
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total liabilities and stockholders’ deficit
|
|
$
|
5,651
|
|
|
$
|
389,873
|
|
|
$
|
-
|
|
|
|
|
|
|
$
|
395,524
|
|
CONVENIENTCAST, INC.
CONDENSED PRO FORMA STATEMENT OF OPERATIONS
FOR THE YEAR ENDED JUNE 30, 2011 (UNAUDITED)
|
|
|
|
|
|
|
|
Pro Forma
|
|
|
|
|
|
Pro Forma
|
|
|
|
Convenientcast
|
|
|
DSD
|
|
|
Adjustments
|
|
|
Notes
|
|
|
Balance Sheet
|
|
Revenues
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales, net of discounts
|
|
$
|
-
|
|
|
$
|
1,122,396
|
|
|
$
|
-
|
|
|
|
|
|
|
$
|
1,122,396
|
|
Cost of goods sold
|
|
|
-
|
|
|
|
304,499
|
|
|
|
-
|
|
|
|
|
|
|
|
304,499
|
|
Gross profit
|
|
|
-
|
|
|
|
817,897
|
|
|
|
-
|
|
|
|
|
|
|
|
817,897
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating expenses
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Occupancy and related expenses
|
|
|
-
|
|
|
|
37,656
|
|
|
|
-
|
|
|
|
|
|
|
|
37,656
|
|
Marketing and advertising
|
|
|
-
|
|
|
|
77,099
|
|
|
|
-
|
|
|
|
|
|
|
|
77,099
|
|
General and administrative
|
|
|
54,911
|
|
|
|
826,930
|
|
|
|
-
|
|
|
|
|
|
|
|
881,841
|
|
Depreciation
|
|
|
-
|
|
|
|
2,578
|
|
|
|
-
|
|
|
|
|
|
|
|
2,578
|
|
Total operating expenses
|
|
|
54,911
|
|
|
|
944,263
|
|
|
|
-
|
|
|
|
|
|
|
|
999,174
|
|
Loss from operations
|
|
|
(54,911
|
)
|
|
|
(126,366
|
)
|
|
|
-
|
|
|
|
|
|
|
|
(181,277
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Interest expense
|
|
|
(350
|
)-
|
|
|
(157,346
|
)
|
|
|
-
|
|
|
|
|
|
|
|
(157,696
|
)
|
Interest income
|
|
|
-
|
|
|
|
242
|
|
|
|
-
|
|
|
|
|
|
|
|
242
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Loss from operations before income taxes
|
|
|
(54,561
|
)
|
|
|
(283,470
|
)
|
|
|
-
|
|
|
|
|
|
|
|
(338,031
|
)
|
Provision for income taxes
|
|
|
-
|
|
|
|
-
|
|
|
|
-
|
|
|
|
|
|
|
|
-
|
|
Net loss
|
|
$
|
(54,561
|
)
|
|
$
|
(283,470
|
)
|
|
$
|
-
|
|
|
|
|
|
|
$
|
(338,031
|
)
|
CONVENIENTCAST, INC.
NOTES TO THE PRO FORMA COMBINED FINANCIAL
INFORMATION (UNAUDITED)
JUNE 30, 2011
A preliminary allocation of the purchase price has been made
to stockholder’s equity (deficit) in the accompanying pro forma financial statements based on available information. The
actual allocation of purchase price and the resulting effect on income from operations may differ significantly from the pro forma
amounts included herein. These pro forma adjustments represent the Company’s preliminary determination of purchase accounting
adjustments and are based upon available information and certain assumptions that the Company believes to be reasonable. Consequently,
the amounts reflected in the pro forma financial statements are subject to change, and the final amounts may differ substantially.
The accompanying unaudited pro forma combined financial statements
do not give effect to any cost savings, revenue synergies or restructuring costs which may result from the integration of DSD and
the operations of Convenientcast. Further, actual results may be different from these unaudited pro forma combined financial statements.
On Oct. 28, 2011, Convenientcast entered into an exchange
agreement to purchase 100% of the outstanding shares of DSD in exchange for 40,000,000 common shares of Convenientcast stock. At
the closing of the Exchange Agreement, DSD became become a wholly-owned subsidiary of Convenientcast and Convenientcast acquired
the business and operations of DSD. The Exchange Agreement contains customary representations, warranties, and conditions.
The unaudited pro forma condensed balance sheet combines
the balance sheet of DSD as of May 31, 2011 and the balance sheet of Convenientcast as of June 30, 2011, and gives pro forma effect
to the above transaction as if it had occurred on July 1, 2010. The unaudited pro forma statement of operations combines the operations
of DSD for the twelve months ended May 31, 2011 and the operations of Convenientcast for the period ended June 30, 2011 and assumes
that the acquisition took place on July 1, 2010. The unaudited pro forma combined condensed financial statements are based upon
the historical financial statements of DSD and Dewmar after considering the effect of the adjustments described in the footnotes
that follow.
The pro forma adjustments are comprised of the following
elements:
A
Reflects the reverse merger for 40,000,000
shares of common stock at $0.001 par value. Adjustment to stockholder’s equity is a preliminary estimate made by management.
Management Discussion and Analysis
DSD is currently distributing its product
throughout fifteen states throughout the US. The Company intends to expand distribution of Lean Slow Motion Potion
TM
nationally through retailers across the country. The industry analysis company IBIS World projects domestic demand for soft drinks
to increase over the next five years by more than $2 billion, potentially generating more than $46.8 billion by 2015 (see chart
below).
1
Industry Data
|
|
|
|
Industry
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Domestic
|
|
CSD
|
|
|
|
Revenue
|
|
Value Added
|
|
Establish-
|
|
|
|
|
|
Exports
|
|
Imports
|
|
Wages
|
|
Demand
|
|
Production
|
|
|
|
($m)
|
|
($m)
|
|
ments
|
|
Enterprises
|
|
Employment
|
|
($m)
|
|
($m)
|
|
($m)
|
|
($m)
|
|
(Mil Gallons)
|
|
|
2001
|
|
|
38,255.1
|
|
|
7,173.6
|
|
|
1,317
|
|
|
959
|
|
|
80,819
|
|
|
307.5
|
|
|
899.5
|
|
|
3,645.5
|
|
|
38,847.1
|
|
|
15,143.9
|
|
|
2002
|
|
|
41,960.6
|
|
|
6,812.4
|
|
|
1,324
|
|
|
956
|
|
|
75,740
|
|
|
321.1
|
|
|
975.2
|
|
|
3,365.9
|
|
|
42,614.7
|
|
|
15,235.3
|
|
|
2003
|
|
|
42,619.4
|
|
|
7,474.2
|
|
|
1,289
|
|
|
941
|
|
|
73,721
|
|
|
384.1
|
|
|
1,126.1
|
|
|
3,257.2
|
|
|
43,361.4
|
|
|
15,326.7
|
|
|
2004
|
|
|
46,448.6
|
|
|
8,373.9
|
|
|
1,323
|
|
|
937
|
|
|
74,094
|
|
|
346
|
|
|
1,317.2
|
|
|
3,302.7
|
|
|
47,419.8
|
|
|
15,468.9
|
|
|
2005
|
|
|
49,997.4
|
|
|
9,162.4
|
|
|
1,284
|
|
|
937
|
|
|
72,360
|
|
|
425
|
|
|
1,465.1
|
|
|
3,340
|
|
|
51,037.5
|
|
|
15,391.8
|
|
|
2006
|
|
|
47,884.1
|
|
|
7,995.2
|
|
|
1,305
|
|
|
934
|
|
|
71,562
|
|
|
467.2
|
|
|
1,890.8
|
|
|
3,280
|
|
|
49,307.7
|
|
|
15,284.9
|
|
|
2007
|
|
|
47,073.5
|
|
|
8,160.8
|
|
|
1,312
|
|
|
916
|
|
|
71,536
|
|
|
519.5
|
|
|
2,092.3
|
|
|
3,260
|
|
|
48,646.3
|
|
|
15,208.5
|
|
|
2008
|
|
|
45,998.9
|
|
|
8,079.8
|
|
|
1,280
|
|
|
910
|
|
|
70,746
|
|
|
664.3
|
|
|
1,912.6
|
|
|
3,166
|
|
|
47,247.2
|
|
|
15,132.5
|
|
|
2009
|
|
|
44,458.3
|
|
|
7,917
|
|
|
1,279
|
|
|
906
|
|
|
70,560
|
|
|
768.9
|
|
|
1,514.3
|
|
|
3,106.9
|
|
|
45,203.7
|
|
|
15,624.6
|
|
|
2010
|
|
|
44,389.4
|
|
|
7,870.8
|
|
|
1,278
|
|
|
897
|
|
|
70,207
|
|
|
767.7
|
|
|
1,380.2
|
|
|
3,070
|
|
|
45,001.9
|
|
|
16,132.8
|
|
|
2011
|
|
|
44,756
|
|
|
8,326.8
|
|
|
1,274
|
|
|
891
|
|
|
69,769
|
|
|
834.6
|
|
|
1,404.8
|
|
|
3,150.5
|
|
|
45,326.2
|
|
|
16,657.4
|
|
|
2012
|
|
|
45,492.1
|
|
|
3,451.9
|
|
|
1,272
|
|
|
884
|
|
|
69,445
|
|
|
846.1
|
|
|
1,444
|
|
|
3,182.5
|
|
|
46,090
|
|
|
17,199.1
|
|
|
2013
|
|
|
46,085.8
|
|
|
8,617
|
|
|
1,268
|
|
|
887
|
|
|
69,095
|
|
|
886.4
|
|
|
1,484.3
|
|
|
3,160.4
|
|
|
46,683.7
|
|
|
17,758.5
|
|
|
2014
|
|
|
46,379.7
|
|
|
8,471.4
|
|
|
1,264
|
|
|
870
|
|
|
68,690
|
|
|
884.4
|
|
|
1,525.6
|
|
|
3,135.2
|
|
|
47,020.9
|
|
|
18,336
|
|
|
2015
|
|
|
46,843.5
|
|
|
8,579
|
|
|
1,261
|
|
|
864
|
|
|
68,352
|
|
|
887.8
|
|
|
1,568.2
|
|
|
3,151.8
|
|
|
47,523.9
|
|
|
18,932.3
|
|
|
Sector Rank
|
|
|
27/208
|
|
|
75/208
|
|
|
64/201
|
|
|
77/199
|
|
|
54/201
|
|
|
129/182
|
|
|
125/182
|
|
|
65/198
|
|
|
29/182
|
|
|
n/a
|
|
|
Economy Rank
|
|
|
180/758
|
|
|
316/758
|
|
|
528/725
|
|
|
518/710
|
|
|
387/739
|
|
|
158/243
|
|
|
143/238
|
|
|
351/718
|
|
|
41/237
|
|
|
n/a
|
|
Annual Change
|
|
|
|
Industry
|
|
Establish-
|
|
|
|
|
|
|
|
|
|
|
|
Domestic
|
|
CSD
|
|
|
|
Revenue
|
|
Value Added
|
|
ments
|
|
Enterprises
|
|
Employment
|
|
Exports
|
|
Imports
|
|
Wages
|
|
Demand
|
|
Production
|
|
|
|
(%)
|
|
(%)
|
|
(%)
|
|
(%)
|
|
(%)
|
|
(%)
|
|
(%)
|
|
(%)
|
|
(%)
|
|
(%)
|
|
|
2002
|
|
|
9.7
|
|
|
-5.0
|
|
|
0.5
|
|
|
-0.3
|
|
|
-6.3
|
|
|
4.4
|
|
|
8.4
|
|
|
-7.7
|
|
|
9.7
|
|
|
0.6
|
|
|
2003
|
|
|
1.6
|
|
|
9.7
|
|
|
-2.6
|
|
|
-1.6
|
|
|
-2.7
|
|
|
19.6
|
|
|
15.5
|
|
|
-3.2
|
|
|
1.8
|
|
|
0.6
|
|
|
2004
|
|
|
9.0
|
|
|
12.0
|
|
|
2.6
|
|
|
-0.4
|
|
|
0.5
|
|
|
-9.9
|
|
|
17.0
|
|
|
1.4
|
|
|
9.4
|
|
|
0.9
|
|
|
2005
|
|
|
7.6
|
|
|
9.4
|
|
|
-2.9
|
|
|
0.0
|
|
|
-2.3
|
|
|
22.8
|
|
|
11.2
|
|
|
1.1
|
|
|
7.6
|
|
|
-0.5
|
|
|
2006
|
|
|
-4.2
|
|
|
-12.7
|
|
|
1.6
|
|
|
-0.3
|
|
|
-1.1
|
|
|
9.9
|
|
|
29.1
|
|
|
-1.8
|
|
|
-34
|
|
|
-0.7
|
|
|
2007
|
|
|
-1.7
|
|
|
2.1
|
|
|
0.5
|
|
|
-1.9
|
|
|
0.0
|
|
|
11.2
|
|
|
10.7
|
|
|
-0.6
|
|
|
-1.3
|
|
|
-0.5
|
|
|
2008
|
|
|
-2.3
|
|
|
-1.0
|
|
|
-2.4
|
|
|
-0.7
|
|
|
-1.1
|
|
|
27.9
|
|
|
-8.6
|
|
|
-2.9
|
|
|
-2.9
|
|
|
-0.5
|
|
|
2009
|
|
|
-3.3
|
|
|
-2.0
|
|
|
-0.1
|
|
|
-0.4
|
|
|
-0.3
|
|
|
15.7
|
|
|
-20.3
|
|
|
-1.9
|
|
|
-4.3
|
|
|
3.3
|
|
|
2010
|
|
|
-0.2
|
|
|
-0.6
|
|
|
-0.1
|
|
|
-1.0
|
|
|
-0.5
|
|
|
-0.2
|
|
|
-8.9
|
|
|
-1.2
|
|
|
-0.4
|
|
|
3.3
|
|
|
2011
|
|
|
0.8
|
|
|
5.8
|
|
|
-0.3
|
|
|
-0.7
|
|
|
-0.6
|
|
|
8.7
|
|
|
1.8
|
|
|
2.6
|
|
|
0.7
|
|
|
3.3
|
|
|
2012
|
|
|
1.6
|
|
|
1.5
|
|
|
-0.2
|
|
|
-0.8
|
|
|
-0.5
|
|
|
1.4
|
|
|
2.8
|
|
|
1.0
|
|
|
1.7
|
|
|
3.3
|
|
|
2013
|
|
|
1.3
|
|
|
2.0
|
|
|
-0.3
|
|
|
0.3
|
|
|
-0.5
|
|
|
4.8
|
|
|
2.8
|
|
|
-0.7
|
|
|
1.3
|
|
|
3.3
|
|
|
2014
|
|
|
0.6
|
|
|
-1.7
|
|
|
-0.3
|
|
|
-1.9
|
|
|
-0.6
|
|
|
-0.2
|
|
|
2.8
|
|
|
-0.8
|
|
|
0.7
|
|
|
3.3
|
|
|
2015
|
|
|
1.0
|
|
|
1.3
|
|
|
-0.2
|
|
|
-0.7
|
|
|
-0.5
|
|
|
0.4
|
|
|
2,8
|
|
|
0.5
|
|
|
1.1
|
|
|
3.3
|
|
|
Sector Rank
|
|
|
85/208
|
|
|
97/208
|
|
|
66/201
|
|
|
109/199
|
|
|
106/201
|
|
|
105/182
|
|
|
173/182
|
|
|
71/198
|
|
|
90/182
|
|
|
n/a
|
|
|
Economy Rank
|
|
|
320/757
|
|
|
373/758
|
|
|
298/725
|
|
|
422/710
|
|
|
392/739
|
|
|
136/243
|
|
|
221/238
|
|
|
319/718
|
|
|
116/237
|
|
|
n/a
|
|
1
IBISWorld.“Soft Drink
Production in the US Industry Report.“Obtained June 2010.
In this industry, the new age beverage
category is a new, yet rapidly growing market. In particular, relaxation beverages generated an estimated $10 million in sales
in 2009, according to the beverage industry publication
Beverage Spectrum
. However, this industry is expected to continue
growing due to increased media coverage. The Company itself has already captured a portion of market share.
Generally, a beverage is considered as a “new
age” beverage if it meets one of more of the following criteria; it has a noticeable functionality to the consumer other
than just to cure thirst, it is not a traditional flavored soda, water or regular tea, or lastly there is no pre-existing beverage
category for the product based upon the overall uniqueness of the new beverage.
As one article
1
explicitly states,
“
So what exactly are new age beverages? Well, this is a new category within the beverage
industry
that covers the new style of beverages. This new ’
category
’ is growing and changing. Before only energy drinks
and really new innovative beverages where part of the category. Now the category has evolved and you can include enhanced water,
teas, diet drinks, iced
coffee
and really, any
new
drink
. Every beverage company wants to be associated with the ’
new age’
category because not just because
it’s sexier but because the category is growing quicker and investors are looking at it up close.
1
” The article
continues on to say, “Why are these drinks growing at 50% per year or more? Why do we see so many waters, energy drinks,
hydrating
products
, etc. on the market today? The answer is
easy. Consumers are demanding more and more drinks. They want drinks for every occasion or part of the day. They want organic drinks,
sugary drinks, healthy drinks and every type of drink to fit their personality, and style.
1
”
Yet another article written about the New Age
Beverage category makes mention the following, “The
New Age Carbonated Beverages
segment is finally coming into its
own with major and niche soda manufacturers creating new value-added healthy alternatives to CSDs (carbonated soft drinks).”
2
The article continues to read, “Companies examined include the major carbonated drink players (e.g., Coca-Cola, PepsiCo.,
Cadbury-Schweppes), as well as the niche players making a name for themselves in this market (e.g., IZZE, Jones, Red Bull).
Market
Trends: New Age Carbonated Beverages
examines the state of the U.S. market, from everyday major supermarket players to specialty
premium niche players.”
2
This explicitly proves that the “new age” beverage category is not simply
a passing fad but has potential for longevity.
1
Why Are Energy Drinks & New Age
Beverages The New Hot Companies?
Published: Jul 15, 2008
http://www.articlesbase.com/business-opportunities-articles/why-are-energy-drinks-new-age-beverages-the-new-hot-companies-484990.html#ixzz1bRVcQvGZ
2
Market
Trends: New Age Carbonated Beverages
Published:
Apr 1, 2005 - 126 Pages
http://www.packagedfacts.com/sitemap/product.asp?productid=1073652
“Growing per capita disposable
income and demand from convenience stores and other retail outlets is projected to benefit the Relaxation Drink Production industry
in the five years to 2016, according to a new report released from IBISWorld. Also, existing companies are already signing nationwide
distribution deals, which indicate market acceptance and familiarity with relaxation drinks - so they are not growing from an extremely
low base as they did over the prior five years. For this reason, industry research firm IBISWorld has added a report on the Relaxation
Drink industry to its growing Wellness & Nutrition & Supplements Report collection.”
“The industry’s fast-paced
growth was possible because it was from an extremely low base and because there is an established market for sleep aids and products
that help people focus. IBISWorld estimates industry revenue grew at a 68.7% annualized rate over five years, including a 49.5%
increase from 2010 to 2011 to total $73.7 million”
“There
are expected to be nearly 390 different types of
relaxation drinks
out on the market
in 2011; however, the market is not yet saturated. Based on National Health Institute findings, IBISWorld estimates that there
are more 53 million Americans that have trouble sleeping. Not only are such people a potential market but also people who have
trouble focusing are likely to consume relaxation drinks that are marketed for that purpose. As relaxation beverage producers succeed,
new companies are entering into the relaxation drink market. According to IBIS World analyst, AgataKaczanowska, Concentration has
increased significantly since the industry began in the mid-2000s. The major companies in the
Relaxation
Drink Industry
include Dream Products LLC, which launched its first product, a relaxation beverage called Dream Water, in
January 2010 and Innovative Beverage Group, a beverage distributor and the producer of the popular relaxation drink called drank.
In addition, the relaxation drink, ViB, an acronym for vacation in a bottle, launched in 2008, has gradually increased its distribution
network.”
“The
Relaxation
Drink industry
is already establis
hed and will be growing from a higher base, the potential demand
pent-up in the market for relaxation drinks outweighs possible challenges to the industry,” says Kaczanowska.
Article
link:
http://news.yahoo.com/relaxation-drink-industry-report-now-available-ibisworld-080418356.html;_ylc=X3oDMTNscHF0OTNvBF9TAzgyMzg5MjUyBGFjdANtYWlsX2NiBGN0A2EEaW50bAN1cwRsYW5nA2VuLVVTBHBrZwNjMGY1NzY2NS0yYmUxLTNkY2ItOTE5Ny0xNzViOWJiMDkxN2QEc2VjA21pdF9zaGFyZQRzbGsDbWFpbAR0ZXN0Aw—;_ylv=3
Market Segmentation
Lean Slow Motion Potion’s
TM
primary market is fans of the hip hop music community, particularly males/females of varying races and ethnicities that are under
the age of 40. Not only does the hip-hop culture automatically embrace the brand, but it originally created the “get your
lean on” culture. A secondary market exists among adult consumers of all mature ages searching for a non-alcoholic, drug-free
beverage that aids in relaxation for the purposes of stress reduction or sleep assistance.
Our sub-contracted flavor house Allen Flavors Industries,
located at 23 Progess St., Edison, New Jersey 08820 has the exclusive responsibility to provide the highest level of quality assurance
protocol to assure that we attain consistent, high quality herbal ingredients that serve as the active ingredients within our flavored
concentrate. Also, Allen Flavors works in conjunction with our sub-contracted bottler Big Springs, Inc. of 514 Clinton Ave, Huntsville,
AL 35801 to make sure that the quality controlled active concentrate is properly diluted and mixed in an FDA approved current Good
Manufacturing Practices manner to provide ultimate safety for consumer end-use.
Material terms with
Allen Flavors:
Dewmar
must place a valid purchase order for all concentrates and premixes for Lean Slow Motion Potion via the appropriately supplied
Allen Flavors Formulation Batch Sheets Form. Dewmar must allow for a minimum of two full weeks in order to have the concentrate
order produced and shipped to the bottler for manufacturing. Dewmar is currently required to pay for the product plus its shipping
cost immediately prior to Allen Flavors releases the order to the courier for delivery to the bottler. Allen Flavors is supposed
to give Dewmar at least 30 days notice for any price increases and is currently considering offering Dewmar credit term
.
The material terms with Big Springs, Inc. are:
Minimum
production 2,000 cases per flavor if produced during regular 16oz schedule.
All
products will be produced on wooden pallets ($10.00 each). Pricing is based upon raw materials cost as of December 2, 2010.
Big Springs is to give Dewmar International at least 30 days notice of any price increases of raw materials.
Allen Flavors Mission Statement:
Allen Flavors
believes in responsibility and accountability in all aspects of our business. Our marketing, our procurement, our recruiting, our
impact on the environment and our contributions to our communities, all are part of our responsibilities. Acting with these values,
not just expressing them, is how we show our respect for our business, our employees, our customers and our communities.
Big Springs Inc. Statement:
The company that
currently operates as Big Springs, Inc. was founded in 1902 in Huntsville, Alabama. Over the years, Big Springs, Inc. has grown
into one of the best production facilities in the United States.
We produce a wide range of national, regional and private
label soft drinks and energy drinks sold throughout the country. At Big Springs, Inc., our goal is to provide excellent customer
service and satisfaction. We take pride in producing quality products while offering hands-on service. We have a team approach
and are always available to support our customer needs.
With over 100 years of experience in soft drink production,
we can assure our customers of the highest quality control standards in the beverage industry. From concept to consumption, Big
Springs, Inc. can accomplish your goals. We work with suppliers throughout the country to procure all raw materials used in soft
drink production. If you need a product developed, or a state-of-the-art production facility, Big Springs, Inc. can fulfill your
needs. Our goal is to deliver a quality product on a continuous and consistent basis.
Market Needs
As rap and hip-hop increased in popularity
in the 90’s and first part of the 21
st
century, a sub-culture emerged in the south centered on “getting
your lean on.” This term was a euphemism for the dangerous practice of adding cough syrup to a beverage (carbonated or alcoholic)
for the purpose of relaxing. As the practice increased in prominence, some drink makers entered the market with products catered
to this culture. The Company’s internal research revealed that consumers wanted a product with a stronger cultural association,
a more pronounced physical affect, and more flavor options. The Company’s product is developed by a licensed pharmacist and
accomplishes the desired affects with none of the dangerous side effects that accompany the traditional practice of consuming cough
syrup-laced beverages recreationally.
Many articles over the past years show where the Drug Enforcement
Agency and other police officials fight the war against drugs that result in dangerous overdoses and side-effects daily whereas
millions of people experiment with prescription cough syrup as a form of illicit drug use to get high by mixing it with different
non-alcoholic beverages. The repeat use of prescription cough syrup for recreation can lead to drug abuse that has a number of
dangerous drug-induced side-effects, even if the individual is wanting to simply get a good “buzz” or to attain a very
deep sleep.
Most recently, one news article reads: “Authorities
say they cracked a ring that smuggled prescription-strength cough syrup into Houston to make a deadly potion popular in the hip-hop
world. The U.S. Drug Enforcement Administration said the ring used its own rogue pharmacies in California to purchase 97,000 pints
of the syrup used to make
Purple Drank
the Houston Chronicle
reported Wednesday
.” It continues on to say, “The popular but illegal beverage, a mixture of cough syrup containing
codeine with carbonated soda and candy for flavor, sells for nearly twice as much in Houston as it does in Los Angeles, authorities
said.”
1
The state Texas State Board of Pharmacy featured an article
regarding the cultural association of prescription cough syrup abuse where it states, “Syrup is abused across all ethnic
and cultural boundaries and its popularity is growing rapidly. Syrup has been glorified in musical lyrics with references to sippin’
syrup…”
2
A recent article titled Cough Syrup Abuse written by Stacy
Barnes on January 26, 2011 stated, “Cough syrup abuse typically involves taking codeine-promethazine hydrochloride cough
syrup and mixing it with soda, alcohol, or candy in a concoction known as ’syzurp’, ’syrup’, or ‘purple
stuff’. The ingredients in this concoction make it very easy to develop an addiction. Experts are worried about the danger
of this syrup being such a highly trendy drug drink. It may be socially acceptable, but there have been many stories of overdoses
or people drinking syrup at a party and falling asleep at the wheel when they drive home. As an opiate it is a very addictive substance.
Erratic behavior and insomnia, or an inability to sleep without syrup are the warning signs of needing addiction treatment. Common
side effects include confusion, dizziness, double or blurred vision, slurred speech, impaired physical coordination, abdominal
pain, nausea and vomiting, rapid heart beat, drowsiness, numbness of fingers and toes, and disorientation. The effects typically
last for 6 hours. More serious effects include elevated blood pressure, fainting, and liver damage.”
3
Since the CEO of the company is a 15 year plus veteran licensed-registered
pharmacist, he has seen these trends in prescription cough syrup abuse as previously noted; therefore he carefully crafted his
brand to cater to all of the cultural demands of those who may have already or could potentially abuse prescription cough syrup
by first developing an effective formulation that creates a sense of immediate relaxation and calming effect. A secondary yet very
important factor includes appeasing the pallets of niche consumers by creating popular tasty flavors. This is supported by implementing
unique branding methods, inclusive of creating highly recognizable and popular brand names and flavors, that cater to potential
abusers who relate to hip hop music and artists.
1
Houston Chronicle; Published: Oct. 19, 2011 at
12:02 PM
Read more:
http://www.upi.com/Top_News/US/2011/10/19/Four-arrested-in-street-drug-smuggling/UPI-39651319040171/#ixzz1bdSuMrJf
2
Texas State Board of Pharmacy, Newsletter Volume XXV
, Number 2; Spring 2001
3
Cough Syrup Abuse By Stacy Barnes | January 26,
2011 http://www.unityrehab.com/drug-addiction-treatment-news/addiction-treatment-2/cough-syrup-abuse/
Additionally, it is specifically designed
to cater to the hip-hop culture and comes in three flavors: Purp, Easta Pink, and Yella. All three flavors have been repetitively
used terminology in popularized rap lyrics over the past 10 years.
Industry Analysis
The Company will operate within the
Bottled and Canned Soft Drinks
industry (Standard Industrial Classification 2086). The table below shows Dun & Bradstreet
data regarding the performance of the businesses in this industry on a national level as well as in the
carbonated beverages,
nonalcoholic: packaged in cans, bottles
subset.
2
Industry: Bottled and Canned Soft Drinks (2086)
|
Establishments primarily engaged in manufacturing soft drinks and carbonated waters. Fruit and vegetable juices are classified in 2032-2038; fruit syrups for flavoring are classified in 2087; and nonalcoholic cider is classified in 2099. Bottling natural spring waters is classified in 5149.
|
Market Size Statistics
|
Estimated number of U.S. establishments: 2,230
Number of people employed in this industry: 111,024
Total annual sales in this industry: $48.9 billion
Average number of employees per establishment: 59
Average sales per establishment (unknown values are excluded
from the average): $51.2 million
|
Market Analysis by Specialty (8-digit SIC Code)
|
SIC Code
|
|
SIC Description
|
|
No
Bus.
|
|
%
Total
|
|
Total
Employees
|
|
Total
Sales
|
|
Average
Employees
|
|
Average
Sales
|
2086-0301
|
|
Carbonated beverages, nonalcoholic: packaged in cans, bottles
|
|
239
|
|
10.7
|
|
13,504
|
|
$24 billion
|
|
62
|
|
$176.6 million
|
Competitive Comparison
The Company competes directly with Drank,
Purple Stuff, and Sippin’ Syrup brand beverages. Each of these products has the same target market, but the Company intends
to differentiate itself by offering a more herbally effective product with more flavor varieties and stronger cultural identification.
More importantly, the Company will provide excellent distributor level support via trained merchandisers and market managers to
assist in gaining the niche consumers’ attention immediately for rapid brand awareness that will result in faster product
turnover. For more information regarding the Company’s competitive advantages, see
Competitive Edge.
2
Dun & Bradstreet, Industry
Data for SIC 5149-0000; obtained February 2010
DSD has developed a brand that emphasizes
a lifestyle beverage connected with the culture of the Deep South, but still has national consumer appeal. Aligning its brand with
hip-hop and rap culture and celebrity spokespeople, the Company’s Lean Slow Motion Potion
TM
will resonate with
consumers as the “gotta-have” relaxation beverage that can ease the mind and body while displaying a level of confident
swagger among peers if seen with the beverage in hand. To increase awareness, DSD will create relationships with distributors,
supporting these partnerships with various marketing materials that speak directly to the niche market consumers.
With its brand established, the Company
will send a clear message about the unique benefits of its flavorful products and how it can help consumers relax effectively and
safely. The Company will promote this message using a comprehensive marketing strategy that includes celebrity endorsement to generate
attention from its target market. This approach is intended to influence buyers and help the Company achieve the following objectives:
Competitive Edge
DSD sees a unique opportunity in the
relaxation beverage market, and intends to capitalize on this by building on the following strengths:
|
●
|
Expert brand management;
|
|
●
|
Extraordinary sales support and training to help rapidly penetrate key markets
|
|
●
|
Higher than average profit margins for both distributors and retailers
|
|
●
|
Proven marketing strategy that creates immediate sale-thru to consumers
|
|
●
|
Quality product with a variety of flavors demanded by consumers
|
|
●
|
Formulated by a pharmaceutical scientist.
|
|
●
|
Pioneering experience in successfully launching the most popular relaxation beverage in 2008
|
|
●
|
CEO is a licensed pharmacist and respected community icon, yielding instant comfort and rapport
with consumers and distributors.
|
|
●
|
Well-versed in recognizing distributor expectations for launching new brands
|
|
●
|
Launched the brand with immediate distribution across six states
|
|
●
|
Ownership is highly-educated in business, marketing, and leadership
|
|
●
|
Privately held company with no extensive chain of command
|
|
●
|
Fast-growing, new-age beverage category
|
|
●
|
Company culture hinges on honesty and integrity
|
|
●
|
Maintains an intimate understanding of its niche market
|
|
●
|
Commitment to building strong alliances with distribution partners
|
|
●
|
Trademarked brand name Lean has been used repeatedly throughout the United States over the past 10 years or more; this shows
that the trademarked name shall already have some limited recognition by our targeted consumers. Trademark is under the name of
Dewmar International BMC, Inc. which is now DSD.
|
A significant list of competitors to the Lean Slow Motion
relaxation beverage brand along with a description for their products include, but is not solely limited, to:
|
●
|
Purple Stuff (16 ounce aluminum can) multiple flavors which include Classic Grape, Berry Calming, Classic Lemon-Lime, Green
Apple; describes themselves as a Pro-Relaxation beverage manufactured by Funktional Beverages Inc. of Spring, TX
|
|
●
|
ViB – Vacation In a Bottle (12 ounce aluminum bottle) multiple flavors which include Mango Lime, Pomegranate; describes
themselves as “The Happy, Relaxation Drink”, manufactured by Vacation In a Bottle, LLC of Austin, TX.
|
|
●
|
MalavaNovocaine (8 ounce aluminum can) one flavor called Tropical Berry; describes themselves as an all-natural, non-carbonated
numbing type of relaxation drink manufactured by Malava Beverages LLC of Newport Beach, CA.
|
|
●
|
Unwind (12 ounce aluminum slim can) three flavors which include Citrus Orange, Goji Grape and Pom Berry; describes their carbonated
product as the “Ultimate Relaxation Aid” that is manufactured by Frontier Beverage Company, Inc. of Memphis, TN.
|
|
●
|
Blue Cow (10 ounce plastic bottle) has one flavor that is non-flavored water but plans to add 2 new flavors of green tea and
Lazy Lemon; the brand touts itself as the “original relaxation drink” that is manufactured by RelaxCo, Inc. of El Sugundo,
CA.
|
|
●
|
Serenity (8.4 ounce aluminum can) has one flavor referred to as a lightly carbonated, nostalgic cream flavor that is manufactured
by Apex Beverage, LLC of South Hackensack, NJ.
|
|
●
|
Drank (16 ounce aluminum can) has one carbonated grape-like flavor that labels itself as the “Extreme Relaxation Beverage”
that is manufactured by Innovative Beverage Group Holdings, Inc. of Houston, TX.
|
|
●
|
Koma Unwind (12 ounce aluminum can) comes in four different flavors three of which are coffee-based flavors of Creamy Classic,
Java Black and Moca Tonight and refers to its non-coffee flavor as a “chillaxation drink”; manufactured by BeBevCo,
Inc. of Mooresville, NC.
|
|
●
|
Ex Chillout (8.4 ounce aluminum can) whose relaxation drink is advertised as a natural calming drink with Chamomile, Valerian,
Lemon Balm extracts sweetened with Fruit Up that is manufactured by Ex Drinks, LLC of Henderson, NV.
|
|
●
|
Mellow Day and Mellow Night (16 ounce plastic bottles) comes in a variety of flavors that includes Peach Mango, Pomegranate,
Cane Mint Lime, Melon Agave, Coconut Banana,
Dragonfruit, Citrus Vanilla, and Honeydew Mint; manufactured by Mellow Beverage
Company of Venice, CA.
|
Marketing Strategy
The Company will use a variety of advertising
channels to increase its exposure among prospective customers. The Company believes that a celebrity spokesperson is essential,
and the Company intends to seek out popular hip-hop artists to endorse its products. The Company’s current marketing efforts
include the following:
Branding:
|
●
|
Point of sale merchandising:
Roughly 50% of the Company’s marketing budget will be
devoted to posters, pole signs, coolers, racks, and other materials intended to help distributors brand its products in-store through
retail merchandising partnerships.
|
|
●
|
Radio:
The Company will use radio ads to target listeners who may be interested in the Company’s
products. Radio commercial production can be done cost effectively, and provides flexibility to tailor the message to the right
customer segment. The Company will spend 25% of marketing dollars on radio promotions.
|
|
●
|
Website:
Customers can register on the Company’s official interactive website
www.SlowMotionPotion.com
.
This will allow them to become an active member that can interact with other registered members that are a part of the Slow Motion
Potion community. The website also allows consumers to listen to and watch Lean-related hip hop music and videos and participate
in chat rooms, blogs, and forums regarding a number of topics of interest to our niche market. The website, which accounts for
5% of the Company’s budget, not only serves as a popular form of entertainment, but also has the capability to generate revenue
by providing advertising banner space for sale to businesses seeking advertising opportunities for its target consumer. More importantly,
the website gives consumers the opportunity to order the beverage and promotional items such as clothing, t-shirts and hats at
a nominal fee from anywhere in the U.S. Lastly, the website is a recruiting tool that provides more information about the Company’s
brand to both retailers and distributors.
|
|
●
|
Social networking sites:
The Company will set up pages and profiles on social networking
sites including Facebook, YouTube, and Twitter, to name a few, on behalf of the Lean brand, with 5% of its budget allotted toward
advertising online. Social networking sites are an effective way to benefit from word of mouth on the web, and generate interest
for the Company from the general public. The Company may also place advertisements on these sites. Customers can “become
a fan” of Lean Slow Motion Potion
TM
on Facebook or “follow” the Company’s Twitter feed in order
to gain access to special discounts or promotions. Advertising on social networking sites is considered one of the most lucrative
ways to generate return on investment (ROI), higher even than other online advertising methods and television.
3
|
|
●
|
Billboard advertising:
The Company will create a variety
billboards advertising, inclusive of mobile advertising on sales route vehicles such as adhesive vinyl wraps on cargo vans and
trucks, advertising its products and services along busy roads and on highways throughout each distribution territory. These billboards
will both help increase brand recognition in the general populace and build the Company’s reputation as a quality provider
of safe relaxing beverages. The Company will allow 10% of its budget to accommodate billboard marketing.
|
|
●
|
Tradeshows and Events:
Beverage industry tradeshows are
fundamental in notifying potential new distributing partners and retailers, especially retail chain stores, about the brand’s
presence. The Company will attend a number of annual tradeshows sponsored by national convenience store associations, international
beverage cooperative groups, and localized distributor organizations several times per year as a major recruiting tool. The Company
will also participate in local indoor and outdoor events to support local distributors in bringing consumer awareness to the brand.
This includes concerts, on-campus collegiate tours, sporting events, fairs and other related local but relevant events. This will
cumulatively account for 8% of the budget.
|
|
●
|
Print media:
Print advertisements will be placed in magazines and trade journals geared
toward both the Company’s demographic, as well as potential distributors, and will account for 2% of its budget. These advertisements
will provide information about the Company, where to shop online, and where to purchase in a store near you. Ads will also list
the benefits associated with Lean Slow Motion Potion
TM
.
|
Business-to-Business:
|
●
|
Direct sales:
The Company will use direct sales calls, presentations, and appointments with
prospective distributors who have existing retail accounts throughout the United States. The Company will leverage current relationships
and will also forge new ones by implementing an outside sales force to achieve its overall business objectives.
|
3
Saleem, Muhammad. Pronet
Advertising. “Social Network Ad Spending and Return on Investment.” May 13, 2007. Obtained at:
http://tinyurl.com/ywlcn3
List of States Dewmar has/had Distributors
States marked “Currently” reflect states that
the Company has shipped product to within the past 6 months to a distributor that has sold product in that state.
States marked “Had” means that no distributor
has sold product in that state within the last 6 months to the Company’s knowledge.
|
●
|
North Carolina—Currently
|
Item 5.01 Changes in Control of Registrant.
On Oct. 28, 2011, Convenientcast, Inc.
(“Convenientcast”) entered into an exchange agreement to purchase 100% of the outstanding shares of DSD Network of
America, Inc.(“DSD”) in exchange for 40,000,000 common shares of Convenientcast stock. DSD is now a wholly-owned subsidiary
of Convenientcast and Convenientcast has acquired the business and operations of DSD. The Exchange Agreement contains customary
representations, warranties, and conditions. The Exchange Agreement is attached hereto as Exhibit 3.
Item 5.02 Departure of Directors or Certain Officers;
Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
Pursuant to a Board of Directors meeting on Oct. 31, 2011
Marco Moran was appointed as a Director, President, CEO Secretary and Treasurer. Kevin Murphy resigned as President and CEO and
Howard Bouch resigned as Secretary and Treasurer with both retaining their seats on the Board.
Marco Moran, CEO, President, Secretary, CFO, Treasurer,
Director, Chief Accounting Officer
From 2009 – Present, CEO of
Dewmar International, BMC, Inc. Clinton, MS
From May 2008 – July 2009,
CEO of Unique Beverage Group, LLC in Raymond, MS.
From March 2007 — November
2008 Staff Pharmacist; Baptist Health System in Jackson, MS. From August 2006 – March 2007 Staff Pharmacist Accredo Nova
Factor in Memphis, TN.
From 2004 – August 2006 Staff
Pharmacist, River Region Medical Center in Vicksburg, MS.
As Chief Executive Officer of DSD, Marco
Moran is responsible for product oversight, research and development, quality control, strategic planning, and sales and marketing
efforts. He also provides leadership to the Company, as well as developing its strategic plan to advance its mission and objectives,
and to promote revenue, profitability, and growth. Dr. Moran also oversees Company operations to insure production efficiency,
quality, service, and cost-effective management of resources.
Dr. Moran has specific experience, qualifications, attributes
and skills that led to the conclusion that Dr. Moran should serve as a director of the Company In 2008, he began Unique Beverage
Group, LLC, where he branded his first beverage and learned how to take a product to market, leading him to develop his current
enterprise. Dr. Moran was previously a Pharmacist for several years throughout the South. From 2007 to 2008 he served in this role
for MS Baptist Health System, preceded by one year with Accredo Nova Factor as its Pharmacist and Project Manager in Memphis. From
2004 to 2006, Dr. Moran was employed in the same capacity for River Region Medical Center in Vicksburg, Mississippi, where he managed
Six Sigma project teams to assist administration in meeting annual corporate financial objectives. He also owned the financial
services firm Wiser Tax Pros. During his first two years as a business owner he also worked for CVS Pharmacy in Mobile and Tuscaloosa.
Dr. Moran began his career as the Director of Pharmacy and Regulatory Affairs for INO Therapeutics, Inc. in Port Allen, Louisiana.
He served as a Graduate Assistant and Instructor during his MBA studies, and previously served at the U.S. Naval Hospital in Camp
Lejeune, North Carolina as a Medical Services Officer and Pharmacist. Dr. Moran holds graduate degrees in Business Administration
and Pharmaceutical Science from the University of Louisiana at Monroe, and was briefly a law student before becoming an entrepreneur.
Dr. Moran has completed various training through BevNet since 2009, including branding, packaging, and entrepreneur coursework
to enhance his knowledge of the beverage industry.
In addition to Dr. Dr. Moran being
a pharmacist since 1996, his professional and entrepreneurial experiences have varied tremendously since gaining his first collegiate
degree until the completion of his second post-graduate degree.
Immediately
upon graduation from pharmacy school, Dr. Dr. Moran was enrolled into the United States Navy as a Commissioned Naval Officer within
the Medical Service Corp where he first completed Officer Indoctrination School in Newport, Rhode Island. He then worked as a
pharmacist at U.S. Naval Hospital Camp Lejeune, NC where he was promoted from the rank of Ensign to Lieutenant Junior Grade. After
fulfilling his obligation in serving our country as a military officer, Dr. Dr. Moran then enrolled in graduate school at his
alma mater in a dual post-graduate Pharmaceutical Sciences and MBA program while working full-time as a pharmacist at a number
of retail chain pharmacies such as CVS, Rite Aid and Walgreens. After completion of the two graduate programs, Dr. Dr. Moran tried
his hand at entrepreneurship where he created his own seasonal chain of sno-ball stands on popular street corners and in at local
area malls. During the same time period Dr. Dr. Moran then accepted a position as a full-time Director of Pharmacy for a Lousiana-based
pharmaceutical manufacturing facility where he worked for a year. He then moved to more challenging and higher paying staff pharmacist
positions at hospital settings in the state of Mississippi.
Two
years into working as a hospital pharmacist, Dr.Dr. Moran took particular interest in a beverage product brand called
drank
TM
where he secured a deal with the brand owner Innovative Beverage Group, to self-distribute the brand throughout the
states of Louisiana, Mississippi, Arkansas and Texas. This led to the creation of the beverage distribution company Unique Beverage
Group, LLC.
He then successfully created a distribution
and marketing strategy that he successfully implemented to introduce the relatively new relaxation beverage brand to 4 new, large
markets. During this time period, Dr.Dr. Moran developed a “go-to-market” approach for the relaxation beverage whereas
he successfully recruited and trained individuals, wagon-jobbers and small distributors on how to properly introduce this new category
of brands to new retail accounts. More importantly, this method was expanded to teach individuals how to introduce the brand to
larger distributors who would in turn gain an interest in purchasing larger quantities of beverages for resale.
Six months into Dr. Moran’s
efforts in introducing the relaxation beverage to new markets, he decided to discontinue his job as a hospital pharmacist in Mississippi
and decided to travel full-time throughout 4 Southern states recruiting and training new beverage distributors to become sub-distributors
of the relaxation beverage drank
TM
within his rapidly going Unique Beverage Group network. Even more, Dr. Moran began
expanding his working knowledge of the beverage industry by attending national trade shows as well as educational beverage industry
workshops and conferences. After getting a better understanding of the entire industry as a whole, and after having contract issues
with Innovative Beverage Group, Dr. Moran decided to create his own separate beverage industry brand management company and beverage.
The company was called Dewmar International
Brand Management Company, Inc. and the relaxation beverage brand is called Lean Slow Motion Potion. Dr. Moran decided then to dissolve
Unique Beverage Group and transfer all attention and efforts to promoting and distributing the new Lean brand of relaxation beverages.
Dr. Moran sought professional, business and legal counsel to set up the appropriate entity and to help train him in becoming a
more knowledgeable, successful CEO. Moreover, Dr. Moran further continued to educate himself on all aspects of business via Fred
Pryor learning seminars as well as continued beverage industry workshops and educational programs as it pertained to branding,
building strong teams, recruiting distributors and all aspects of the industry that is mandatory for success. He then recruited
a small number of key personnel to help run the office and to generate revenues for the company in the form of beverage sales.
Dr. Moran took on the role of overseeing the sales division, marketing division and public relations to name a few.
The current status of UBG, LLC is
that it is a Louisiana LLC whose filings are a number of years delinquent, due to the fact that Dr. Moran no longer intends to
conduct business through that entity.
RELATED PARTY TRANSACTIONS
During the periods
ended May 31, 2011 and 2010, the Company engaged with a distributor that is wholly-owned by the Company’s CEO, Marco Moran.
The distributor is responsible for shipping out product samples, transferring small quantities of product to local distributors
and for the fulfillment of online sales orders. As of May 31, 2011 and 2010, the Company recorded net product sales in the amounts
of $23,080 and $1,080, respectively, to the related party distributor and accounts receivable in the amounts of $20,531 and $1,758,
as of May 31, 2011 and November 30, 2010, respectively.
As of May 31, 2011, the Company was due a total of $30,881,
from an entity wholly-owned by our CEO, Marco Moran, in the form of an unsecured line of credit. The line of credit bears 0% interest
and is due on demand.
Exhibits
No.
|
|
Exhibits
|
3.
|
|
Exchange Agreement*
|
|
|
|
99a
|
|
Marketing Agreements
|
|
|
|
99b
|
|
Distribution Agreements
|
*Previously filed in 8K filed Nov. 1, 2011
SIGNATURES
Pursuant to the requirements of the Securities and Exchange
Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Dated August 2, 2012
DEWMAR INTERNATIONAL BMC, INC.
Marco Moran, President and
Chief Executive Officer
EXHIBIT INDEX
No.
|
|
Exhibits
|
3
|
|
Exchange Agreement *
|
|
|
|
99a
|
|
Marketing Agreements
|
|
|
|
99b
|
|
Distribution Agreements
|
*Previously filed in 8K filed Nov. 1, 2011
Dewmar International BMC (CE) (USOTC:DEWM)
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