Encounter Technologies, Inc. (Pink Sheets:ENTI) CEO Anthony Dibiase
is pleased to announce a major step the company has taken to ensure
maximum market position for its online interactive music video
sensation, MusicMatrix (www.musicmatrix.com). Today, the company
has engaged the services of The Britto Agency
(www.thebrittoagency.com), one of the world's prominent publicity,
marketing and brand architecture firms with unparalleled creative
success and implementation.
"This is a significant step for MusicMatrix and one I've thought
for quite some time would bring tremendous value and added
potential," states Dibiase. "A solid advertising campaign is one
thing but one in line with true brand development as well as
implementation and integration with strategic and affinity
partners, creates an immediate 'wow' factor with sustainability for
exponential results in the market."
All involved feel that this is a great move for MusicMatrix and
one that can separate it from the fold in terms of unique appeal
and 'stickyness' for users. It's one of many steps the new CEO has
planned to expedite growth. "In his first week as CEO, Tony has
already assimilated to take notable action on a premier project
with an issue that's only been explored until now," states ENTI
Marketing Representative, Sheri Cook. "It's a testament to his
'roll your sleeves up and work' attitude that everyone appreciates
and we feel it's a sign of the times to come in terms of
substantial moves to further propel Encounter and its
projects."
After interviewing numerous candidates in line with Encounter's
revenue projections and development goals, "we couldn't be more
pleased with our final decision to bring on The Britto Agency
(TBA)," states Dibiase. "They will work with us to mold the face of
MusicMatrix creating overall penetrability in line with the unique,
advanced technology and IP which powers it. We have developed
several relationships with key players in the music industry,
including top executives, labels and talent, and we feel that The
Britto Agency is just the group to kindle the blaze of success for
which we've positioned MusicMatrix."
The Britto Agency has over 16 years in the industry servicing a
wide variety of clientele through the years, including celebrity,
sports and business clientele with a passion and capabilities for
effective brand architecture and management.
Marvet Britto, President and CEO of The Britto Agency, has
become one of the world's most successful and celebrated brand
architects. Within a few short years of its inception, TBA has
become a dominant market force in the industry, trumping PR giants
and landing stellar accounts by virtue of Ms. Britto's ability to
recalibrate and adapt to the pulse of both the consumer and
media.
Ms. Britto comments, "It's a thrill to be working with a concept
like MusicMatrix and we look forward to shaping it, with company
executives, as a leading online resource for aspiring artists,
video editors, and music fans worldwide. In order to differentiate
MusicMatrix.com from its competitors, we will expand upon the
brand's core DNA, transcending the clutter of the online market. We
plan to employ a multi-faceted approach to branding, with the
implementation of strategic marketing and PR initiatives."
Clients have been drawn to brand strategist Marvet Britto for
her insight coupled with the innate ability to stretch the
imagination of a brand that lie beyond the client's own scope.
"This type of skill set is an indispensable component to
MusicMatrix success and market permeation," states Dibiase. "Those
watching will notice quite an evolution in the coming weeks as we
work with The Britto Agency on items identified as essential tasks
at hand."
The new branding agenda in collaboration with TBA will include
holistic brand architecture encompassing logo and website redesign,
differentiation from competition, brand extension, media training
for Encounter execs and a robust media-rich campaign with new and
existing relationships worldwide, among other poignant activities
to build and position the brand.
TBA is also charged to position the MusicMatrix brand as a
leading online destination for budding artists and music
connoisseurs while identifying and targeting key stakeholder
audiences; local, national and international media, individual
journalists, music trade publications, entertainment media, and
business media.
"We are excited to be taking MusicMatrix to the next level and
look forward to sharing updates with shareholders and consumers
everywhere as the site and its mobile counterparts get dressed for
worldwide success," concludes Dibiase.
About MusicMatrix (www.musicmatrix.com)
MusicMatrix is the hottest rising new star in the online video
streaming music industry and specializes in providing standard and
high definition streaming music videos over the internet. Users
have the ability to upload and view streaming music video content
and also earn revenue from promoting your favorite artists videos.
MusicMatrix.com is also a full fledged social network which allows
users to connect with friends and family from all over the
world.
About Encounter Technologies (ENTI)
Encounter Technologies, Inc. provides end-to-end technology and
online marketing services, including design, build, hosting and
online marketing support. We specialize in social media, video
technology and online entertainment web solutions. Encounter
Technologies, Inc. utilizes pre-built applications to provide the
platforms in which to base solutions for businesses looking to
utilize video technology to increase online collaboration and
interaction. Our goal is to provide our clients with the best
methods to increase user value and achieve desired business
results. Simply put, Encounter Technologies, Inc. transforms ideas
into revenues. For more information about Encounter Technologies,
Inc., visit www.encountertech.com
About The Britto Agency
The Vision
The Britto Agency has become one of the world's preeminent
publicity, marketing and brand architecture firms with unparalleled
creative success and implementation. For over 16 years, TBA has
been elevating the standards of excellence by providing its clients
with a hybrid of services including holistic communications,
experiential marketing, integrated branding and event design. We
cover a wide breadth of disciplines ranging from corporate,
entertainment, luxury, hospitality, health and wellness,
non-profit, sports and beyond. As a results-oriented publicity
powerhouse, TBA crafts and delivers tailored PR and marketing
campaigns, providing our clients with only the most effective and
well executed media representation. We conceive the blueprint that
creates brand acceleration by adopting a peerless approach to
building a client's brand equity from conception to design, setting
the stage for mass globalization.
This press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended and such forward-looking statements are made pursuant to
the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. You are cautioned that such statements are
subject to a multitude of risks and uncertainties that could cause
future circumstances, events or results to differ materially from
those projected in the forward-looking statements as a result of
various factors and other risks. You should consider these factors
in evaluating the forward-looking statements included herein, and
not place under reliance on such statements. The forward-looking
statements in this release are made as of the date hereof and
Encounter Technologies, Inc. undertakes no obligation to update
such statements.
Release Prepared by NMR, LLC
CONTACT: Gerrard Hollister
Investor Relations
+1 (310) 909-7988
IR@GerrardHollister.com
Encounter Technologies (CE) (USOTC:ENTI)
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