AVEW Avew Holdings Inc (CE)

ActionView International, Inc. (Pink Sheets:AVEW) today announced the election of Shaw Sullivan, founder of today's stand-alone bull riding business, to the company's Board of Directors.

Shaw is most noted for creating the stand alone bull riding business, which began in 1991 based on the idea that bull riding would thrive apart from the other traditional rodeo events, and survives today as the PBR. Having spent his previous 8 years as a stockbroker, Shaw left the brokerage business with several of his peers and investors and began producing bull riding events all over the United Sates, including places like Salt Lake City where the WCFC will hold its Pierpont Street Bash event on Saturday August 20th.

Joe Wooten, Chief Executive Officer of ActionView, commented, "Shaw has the industry experience producing events for television on a turnkey basis, while developing a league of the top athletes in their sport.  His show on FOX Network prime time in 1997 still holds the record for highest rated rodeo show in TV history, with a 4.2, and even beat hockey's Stanley Cup series.  His vast knowledge and expertise in creating a globally recognized brand from concept should prove to be more than helpful in WCFC's quest to become an international MMA power house."

"There are many exciting opportunities in the growing sport of MMA. These guys are warriors like bull riders, and I'm excited to be involved with such quality people and look forward to working with Joe and the rest of the board on the beginning of a dramatic new growth phase," commented Mr. Sullivan.

Shaw is a graduate of the University of Wyoming with a BA in Broadcasting.

The Pierpont Street Bash is being held in conjunction with the Inferno Cantina on Pierpont Street. Tickets will be available online at www.wcfc.com or at www.tixxfixx.com for $20. The gates will open at 1:00 with the first band taking the stage at 2:00. The fights will begin at approximately 6:00 pm local time and can be viewed live at www.wcfc.com.  Tickets for the Treasure Valley Martial Arts Expo are available online at www.wcfc.com and at the Treasure Valley Fitness Club.

About ActionView International, Inc.

ActionView International, its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver exciting, live events in an interactive venue over the Internet to a global audience. For additional information about ActionView, please visit www.wcfc.com and join the world's premier sports entertainment network. 

CONTACT:  ActionView International, Inc.
          Shareholder Relations
          1-888-998-0949
          investors@actionviewint.com