HIIQ Health Insurance Innovations Inc

Health Insurance Innovations, Inc. (Nasdaq:HIIQ) ("HII"), today announced that Mike Kosloske, Chief Executive Officer, and Jim Dietz, Chief Financial Officer, of HII will present an overview of the company Wednesday, March 5, 2014 at 12:45 p.m. Eastern Time at the Raymond James & Associates 35th Annual Institutional Investors Conference to be held March 2-5, 2014 at the JW Marriott Grande Lakes in Orlando, Florida.

The presentation can be accessed live via webcast at http://wsw.com/webcast/rj89/ or at HII's Investor Relations site at http://investor.hiiquote.com/events.cfm. The webcast will be archived for seven days following the conference.

About Health Insurance Innovations, Inc.

Headquartered in Tampa, Florida, Health Insurance Innovations, Inc. creates customizable and affordable, high-quality health insurance products and supplemental services through partnerships with best-in-class carriers. We are an industry leader in the sale of 12-month short-term medical insurance plans, which provide an economical alternative to Individual Major Medical plans. HII pioneered and engineered its next-generation, cloud-based technology platform to provide licensed agents, brokers, and call centers with real-time health insurance solutions, allowing them to tailor plans to fit consumers' budgets and needs. 

Additional information about HII can be found at www.hiiquote.com. The reference to our website is not intended to incorporate our website into this press release.

CONTACT: Health Insurance Innovations, Inc.:
         James Dietz
         Chief Financial Officer
         (877) 376 5831 ext.282
         jdietz@hiiquote.com
         
         Investor Contact:
         Susan Noonan
         S.A. Noonan Communications, LLC
         (212) 966 3650
         susan@sanoonan.com
         
         Media Contact:
         Andreas Marathovouniotis
         Russo Partners, LLC
         (212) 845-4235
         andreas.marathis@russopartnersllc.com