HIIQ Health Insurance Innovations Inc

HealthPocket, a free information source designed to help consumers find medical coverage, today released results of a pulse survey. The survey asked general questions to determine consumer sentiment on their health insurance benefits. Click here to view the full survey press release with media-ready images, downloadable resources, and more. Findings of the survey include: 

• Over 55% of those surveyed would be somewhat or extremely unhappy it they could not keep their current health insurance plan.
• 16.29% of those insured did not think health insurance is a human right.
• On the question asking if respondents would be willing to pay for someone else’s insurance if they couldn’t afford it,  the results were almost equally divided 1/3 yes, 1/3 no and 1/3 unsure.
• Putting a dollar amount in response to paying for someone else’s insurance, 57.8% would spend $50 per month for someone else’s insurance, less than 2% of respondents would pay $200 per month and 3.36% would spend $250 per month for someone else’s insurance. 

Jan Dubauskas, Vice President and Senior Counsel of Health Insurance Innovations Inc., (NASDAQ: HIIQ and parent company to HealthPocket) stated, “HealthPocket’s survey reflects the dilemma facing American society with regards to health insurance: more than 70% of respondents see health insurance as a human right, but only about a third of the respondents say they are willing to pay for someone else’s health insurance if they could not afford it.  Given this impasse, individual plans and a wider variety of products are needed to continue to meet the needs of the uninsured and underinsured.”  

Ms. Dubauskas further said, “Health insurance plans, their costs, their benefits, and their limitations are in the news daily and health insurance and government options are a major part of the current political discourse.  Health insurance consumers are seeking flexible products that are tailored to their needs. Our survey found almost 30% of respondents would be either somewhat or extremely happy if they could not keep their current plan indicating their current coverage was not in line with their needs.  What the survey demonstrates is access to better plans for consumers and their families is an ongoing issue.”   

LINK TO SURVEY GRAPHICS

HealthPockets Survey Says:
How unhappy would you be if you couldn’t keep your current plan?
Extremely happy		13.81	%
Somewhat happy		15.67	%
No preference		14.43	%
Somewhat unhappy		20.82	%
Extremely unhappy		35.26	%
Do you think that health insurance is a human right?
Yes		70.31	%
No		16.29	%
Unsure		13.40	%
Would you be willing to pay for someone else's health insurance if they couldn't afford it?
Yes		34.43	%
No		32.58	%
Unsure		32.99	%
With regard to the previous question, how much would you be willing to spend monthly to pay for someone else's insurance?
$	0	19.27	%
$	50	57.80	%
$	100	13.15	%
$	150	4.59	%
$	200	1.83	%
$	250	3.36	%

HealthPocket is a free information source designed to empower consumers on health insurance. HealthPocket aggregates data from government, non-profit and private sources to increase transparency in the healthcare market in order for consumers to make wiser and more cost-effective healthcare decisions. Through HealthPocket’s tools, consumers can compare the coverage, benefits, and costs of health insurance, including Medicare, ACA, and short-term health plans. HealthPocket, Inc. is a wholly owned subsidiary of Health Plan Intermediaries Holdings LLC (NASDAQ: HIIQ).

METHODOLOGY:

The results above were gathered through an online poll of nearly two thousand people who are the head of a household and between the ages of 18-64. The poll was conducted on July 24-26 and was weighted to get representative samples from each state based on population.

FORWARD LOOKING STATEMENTS:

HealthPocket, Inc. is a Silicon Valley-based technology company and wholly owned subsidiary of Health Plan Intermediaries Holdings LLC, part of the Health Insurance Innovations, Inc. family companies (NASDAQ: HIIQ). This press release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on our current assumptions, expectations and beliefs are generally identifiable by use of words "may," "might," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential" or "continue," or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, our ability to maintain relationships and develop new relationships with health insurance carriers and distributors, our ability to retain our members, the demand for our products, the amount of commissions paid to us or changes in health insurance plan pricing practices, our ability to integrate our acquisitions, competition, changes and developments in the United States health insurance system and laws, and our ability to adapt to them, the ability to maintain and enhance our name recognition, difficulties arising from acquisitions or other strategic transactions, and our ability to build the necessary infrastructure and processes to maintain effective controls over financial reporting. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements are discussed in HIIQ's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (SEC) as well as other documents that may be filed by HIIQ from time to time with the Securities and Exchange Commission, which are available at www.sec.gov. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Contact:
	Westwicke
	Bob East
	Jordan Kohnstam
	Asher Dewhurst
	(443) 213-0500
	hiiq@westwicke.com
Media Contact:
	Westwicke PR
	James Heins
	(203) 682-8251
	james.heins@icrinc.com