Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF),
(“
Enthusiast” or the “
Company”),
one of the largest vertically integrated video gaming media
companies in North America, is pleased to announce that, in
partnership with Luminosity Gaming (“
Luminosity”),
it has entered into a sponsorship agreement (the
“
Agreement”) with foodora Canada, to provide
digital marketing strategies and Luminosity merchandise sponsorship
opportunities.
foodora Canada is a leading on-demand food
delivery platform operating in 10 cities, servicing more than 3,000
restaurants across Canada. foodora is dedicated to bringing
Canadian food lovers their favourite meals, from a curated list of
local restaurants, delivered within 35 minutes. foodora is
committed to lowering its carbon footprint by delivering
predominantly via bike, and by implementing a cutlery opt-in
feature. In Canada, foodora caters to all major cities, including:
Toronto, Ottawa, Vancouver, Calgary, Edmonton, Montreal and
more.
Under the Agreement, Enthusiast and Luminosity
will launch a digital advertising campaign to complement foodora
Canada’s overall advertising strategy. The Company will launch a
social media contest to promote foodora across Canada. foodora
Canada will also be a key merchandise sponsor for Luminosity, which
includes placement of the foodora logo on the Luminosity team
jerseys.
“As foodora continues to grow, evolve and
innovate within the Canadian food delivery space, it’s important
that we also continue to reach new customers who would find value
in our services,” said Matt Rice, Head of Marketing at
foodora Canada. “Partnering with Enthusiast and Luminosity
allows us to tap into an existing mobile-first gaming community who
are always searching for ways to be more efficient. It’s the
perfect fit.”
Jon Dwyer, SVP & Head of Special
Partnerships at Luminosity Gaming, commented, “The
partnership with foodora Canada proves our ability to successfully
integrate our operations thus far, and I am proud of both
Enthusiast and Luminosity for the collaborative effort to develop a
successful, custom marketing campaign.” He continued, “It’s
exciting for us to see non-endemic gaming brands like foodora
Canada utilizing our platform to reach the combined network of 200
million gamers, and one of the most sought after demographics.”
About Enthusiast Gaming
Enthusiast Gaming is one of the largest
vertically integrated video game companies and has the
fastest-growing online community of video gamers. Through the
Company’s organic and acquisition strategy, it has amassed a
platform of over 150 million monthly visitors across its network of
websites and YouTube channels. Enthusiast also owns and operates
Canada’s largest gaming expo, Enthusiast Gaming Live Expo, EGLX,
(eglx.ca) with approximately 55,000 people attending in 2018. For
more information on the Company, visit
www.enthusiastgaming.com.
About Luminosity Gaming
Luminosity Gaming is one of the largest globally
recognized esports organizations in the world, with over 60 million
registered active users. Luminosity has 8 world class esports teams
competing across top games such as Fortnite, Apex, Rainbow Six:
Seige, Counter Strike, Call of Duty, Madden, Smite, etc. for
more information visit www.luminosity.gg
About foodora Canada
foodora is dedicated to bringing Canadian food
lovers their favourite meals from a curated list of local
restaurants. Since 2015, the on-demand food delivery service has
grown to more than 3,000 partner restaurants in 10 cities across
Canada. Belonging to Delivery Hero, a worldwide leader of the food
delivery industry, foodora is a sustainably focused company that
strives to reduce its carbon footprint through its use of bikes and
its commitment to reducing single-use plastic. For more
information, visit http://www.foodora.ca.
CONTACT INFORMATION:
Investor Relations: Julia BeckerHead of
Investor Relations & Marketingjbecker@enthusiastgaming.com(604)
785.0850
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Such
information may involve, but is not limited to, comments with
respect to strategies, expectations, planned operations and future
actions of the Company. Often, but not always, forward-looking
information can be identified by the use of words such as "plans",
"expects", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates", or "believes" or variations
(including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results "may", "could", "would", "might" or
"will" (or other variations of the forgoing) be taken, occur, be
achieved, or come to pass. Forward-looking information is based on
currently available competitive, financial and economic data and
operating plans, strategies or beliefs as of the date of this news
release, but involve known and unknown risks, uncertainties,
assumptions and other factors that may cause the actual results,
performance or achievements of Enthusiast to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking information. Such
factors may be based on information currently available to
Enthusiast, including information obtained from third-party
industry analysts and other third-party sources, and are based on
management's current expectations or beliefs regarding future
growth, results of operations, future capital (including the
amount, nature and sources of funding thereof) and expenditures.
Any and all forward-looking information contained in this press
release is expressly qualified by this cautionary statement.
Trading in the securities of the Company should be considered
highly speculative.
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
The securities of the Corporation have not been
and will not be registered under the United States Securities Act
of 1933, as amended and may not be offered or sold in the United
States absent registration or an applicable exemption from the
registration requirement. This press release shall not constitute
an offer to sell or the solicitation of an offer to buy nor shall
there be any sale of the securities in any jurisdiction in which
such offer, solicitation or sale would be unlawful.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f898501c-2f99-4e90-85d9-e2a1106d607f
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