MPX International Corporation (“
MPX
International," “
MPXI” or the
“
Company”) (CSE:MPXI;OTC:MPXOF) announced the
opening of its inaugural Holyweed CBD retail flagship store in the
heart of Geneva’s tourist district. The store is strategically
located on one of Geneva’s busiest streets, Rue des Eaux-Vives,
near the famed water fountain “Jet d’Eau,” Geneva’s largest tourist
attraction.
The location carries all Holyweed ‘Swiss
Certified Organic’ branded products as well as products from
several other premium CBD brands curated by Holyweed. Holyweed
products include: 100% Swiss grown cannabis light/high CBD dry
flowers, pre-rolls, oil tinctures, Cannabricot – a Swiss-made
apricot cannabis liquor and eau-de-vie, a cannabis tea. Holyweed is
currently the only Swiss CBD brand that has been awarded the
official ‘Swiss Certified Organic’ label, a distinction that aligns
the Holyweed brand with Switzerland’s impeccable reputation for
high quality consumer products.
Photos of Holyweed accompanying this announcement are available
at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0c1c63e1-cf72-4dce-9cce-a9a057f46fe6
https://www.globenewswire.com/NewsRoom/AttachmentNg/6cc3ede2-6fc2-4c7e-af6c-1d5590da53f7
“This first Holyweed store in Geneva is another
step in our European retail strategy to cement MPXI as trailblazers
providing access to premium quality CBD products in Europe and
beyond. Importantly, it also further underpins our assertion that
Switzerland is our most immediate opportunity for revenue
generation, second only to our already revenue generating Canadian
operations,” said W. Scott Boyes, Chairman, President and CEO of
MPXI. “The opening of this first retail location is on the heels of
our very successful harvest of approximately 90,000 kilograms of
Swiss-organic, high CBD biomass in the fall and continues to build
on the strong momentum we are experiencing in this
jurisdiction.”
“Again, we are creating first mover advantages
that positions MPXI for success as a global leader and will enable
us to capture market share as the European CBD market continues to
experience massive growth,” Mr. Boyes added. “Our growing traction
in Switzerland strongly supports this.”
This new retail location builds on the Company’s
burgeoning European retail presence. In November 2019, MPXI opened
its first retail “beleaf” branded CBD retail location in London’s
Soho district.
Enhancing the cultural zeitgeist, Holyweed has
collaborated with famed photographer Henrik Purienne to create an
exclusive art book called Wandering And Learning, distributed
through exclusive concept stores and trend setting retail partners
globally in order to further build Holyweed brand awareness, not
only in Switzerland but globally.
A photo of Wandering And Learning accompanying this
announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d8c26f68-968f-43bf-9a4c-4912e68b3f0a
In January 2020, Holyweed sponsored a major
cultural event in Switzerland with its official sponsorship of “Art
Geneve,” one of Europe’s most successful contemporary art
fairs.
“Select forays such as these demonstrates
Holyweed leading management expertise to build a global cannabis
brand in order to further elevate and extend our brand recognition
with discerning consumers,” said Daniel Fryer, Managing Director,
Europe. “Those actions cement Holyweed’s position as the premium
Swiss brand of organic certified CBD products within the immediate
region and throughout Europe.”
Later in 2020, MPXI expects to open a second
Holyweed retail location in Zurich, which is Switzerland’s largest
city.
About Holyweed:
18 Rue des Eaux-VivesGeneva
Hours of operation: |
|
Mon-Fri |
|
9:00 a.m. – 7:00 p.m. |
|
|
Sat |
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9:00 a.m. – 6:00 p.m. |
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Sun |
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Closed |
About MPX International Corporation
MPX International Corporation is focused on
developing and operating assets across the global cannabis industry
with an emphasis on cultivating, manufacturing and marketing
products which include cannabinoids as their primary active
ingredient.
Cautionary Statement Regarding
Forward-Looking Information This news release includes
certain “forward-looking statements” under applicable Canadian
securities legislation that are not historical facts.
Forward-looking statements involve risks, uncertainties, and other
factors that could cause actual results, performance, prospects,
and opportunities to differ materially from those expressed or
implied by such forward-looking statements. Forward-looking
statements in this news release include, but are not limited to,
MPX International’s objectives and intentions.
Forward-looking statements are necessarily based on a number of
estimates and assumptions that, while considered reasonable, are
subject to known and unknown risks, uncertainties and other factors
which may cause actual results and future events to differ
materially from those expressed or implied by such forward-looking
statements. Such factors include, but are not limited to: general
business, economic and social uncertainties; litigation,
legislative, environmental and other judicial, regulatory,
political and competitive developments; delay or failure to receive
board, shareholder or regulatory approvals; those additional risks
set out in MPX International’s public documents filed on SEDAR
at www.sedar.com, including its audited annual consolidated
financial statements for the financial years ended September 30,
2019 and 2018 and the corresponding annual management’s discussion
and analysis; and other matters discussed in this news release.
Although MPX International believes that the assumptions and
factors used in preparing the forward-looking statements are
reasonable, undue reliance should not be placed on these
statements, which only apply as of the date of this news release,
and no assurance can be given that such events will occur in the
disclosed time frames or at all. Except where required by law, MPX
International disclaims any intention or obligation to update or
revise any forward-looking statement, whether as a result of new
information, future events, or otherwise.
NOT FOR DISTRIBUTION TO NEWSWIRE SERVICES IN THE
UNITED STATES OR FOR DISSEMINATION IN THE UNITED STATES. ANY
FAILURE TO COMPLY WITH THIS RESTRICTION MAY CONSTITUTE A VIOLATION
OF UNITED STATES SECURITIES LAWS.
For further information, please contact:
MPX International Corporation W. Scott Boyes, Chairman,
President and CEOT: +1-416-840-3725 info@mpxinternationalcorp.com
www.mpxinternationalcorp.com
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