HP Introduces Industry’s Most Robust Channel Intelligence Platform
22 Setembro 2021 - 12:00PM
At HP Reinvent today, HP Inc. unveiled HP Amplify™ Data Insights, a
new partner platform designed to turn data analytics into rich
insights that inspire new strategies, steer innovation, and
anticipate customer needs. Now available on the HP Partner Portal,
the robust platform combines third party intelligence and partner
data into one intuitive dashboard, enabling partners to benchmark
performance, deepen customer relationships and solidify long-term
strategies.
Since the launch of HP Amplify in 2020, 98 percent of eligible
partners opted-in to report data1. HP has collaborated closely with
these partners to sharpen their digital skills and deliver valuable
research throughout the customer buying journey. With more than one
billion data points uploaded to the platform on a weekly basis, HP
Amplify Data Insights provides real-time access to multiple data
sets catered to each partner’s business.
“The events of the past 18 months have dramatically altered how
customers engage with brands and ultimately make technology buying
decisions - data plays a critical role in our ability to both
monitor and respond quickly to these evolving customer needs,” said
Christoph Schell, Chief Commercial Officer, HP Inc. “With HP
Amplify Data Insights, HP is delivering on our collaboration
promise by turning partner data into deeper insights, designed to
deliver more positive customer outcomes and enable long-term
partner growth and recurring revenue.”
The Power of Data
Business that prioritize data at the center of their vision and
strategy are 58 percent more likely to beat their revenue goals
than non-data driven companies2. With worldwide data usage expected
to reach a staggering 175 zettabytes by 20253, businesses are
tasked with ramping up investments in data intelligence while
minimizing complexity between insights and action.
With HP Amplify Data Insights, partners now have immediate
access to a rich set of data analytics they can leverage to hone
customer segment strategies, anticipate purchase propensity, and
implement targeted campaigns – each aimed at influencing the
customer buying journey. As insights become the new currency for
business, partners who leverage data effectively will cement
themselves as dynamic, trusted sellers.
Descriptive, Predictive & Prescriptive
Insights
HP Amplify Data Insights combines protected partner data with
third-party market intelligence and internal data into one
intuitive platform within three key segments.
Descriptive Insights to benchmark performance
and drive customer segment strategies:Enriched combination of HP
and partner data on performance relative to their country or
market, such as sales growth, product performance and inventory
levels.
- Revenue and unit sales by industry and
company size
- Rankings by industry and company
size
- Ratios to hardware by industry and
company size
- Inventory levels by HP product group,
category, and product line
- Sales mix by customer industry
- Compensation and rebate history
Predictive Insights to anticipate customer
interest and purchase decisions:Customer purchase propensity
estimations based on HP proprietary algorithms based on customer
refresh cycle data, warranty expiration heatmaps and product
lifecycle intelligence.
- Product warranty and renewal
heatmaps
- Customer buying intent predictions
- Customer engagement topic insights
- Engagement evolution by customer
- Customer engagement propensity and
intent
- Customer interest topics based on the
past six months
Prescriptive Insights to up-sell, cross-sell
and optimize marketing campaigns: Recommendations on specific sales
and marketing actions for individual company and customer groups to
upgrade and cross-sell hardware and services.
- Customer installed base
recommendations
- Product recommendations for fast-track
campaigns
- Product recommendations for long-tail
campaigns
- Product recommendations by
customer
Starting today, participating Amplify partners reporting within
HP Amplify data quality guidelines will receive immediate access to
the new platform via the HP Partner Portal.
For more details on the HP Amplify Data Insights platform, visit
our newsroom. Current HP Amplify partners can learn more by
visiting the HP Partner Portal.
About HP Inc.HP Inc. (NYSE: HPQ) creates
technology that makes life better for everyone, everywhere. Through
our product and service portfolio of personal systems, printers,
and 3D printing solutions, we engineer experiences that amaze. More
information about HP Inc. is available at www.hp.com.
Resources:1Data collection is on an opt-in basis
and adheres to strict customer privacy and data security
requirements.2 Collibra/Forrester Consulting Why data intelligent
organizations succeed study, 20202 IDC Data Age whitepaper,
2018
Chantelle Anderson, HP Channel
Commschantelle.anderson@hp.com |
HP (NYSE:HPQ)
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