sparks & honey Makes Its Business Bets for 2022 in Latest Report
14 Dezembro 2021 - 11:03AM
In 2022, the desire to get back to business will hit the world at
full force. And though challenges still abound, so do
opportunities. In its latest special brief, sparks & honey,
Omnicom’s (NYSE:OMC) cultural intelligence consultancy, explores
select cultural influences that are shaping those opportunities for
next year.
By mining their taxonomy of 160+ cultural shifts to identify the
most energetic areas of change in 2022, as well as analyzing both
fringe and provocative trends, sparks & honey pinpoints eleven
specific areas of culture that are on the move. These are business
bets that business leaders should plan on addressing in 2022.
“From AI drug discovery to Chief Heat Officers and net zero
steaks, these bets resonate with many of the burning questions CEOs
come to us for, and this report is meant to be a roadmap for them
on how to navigate the year ahead,” said Terry Young, Founder &
CEO, sparks & honey. “Every leader and curious consumer will
find inspiration in this report.”
These bets include:
- Bet on Audio as a Gateway to the Metaverse New
software applications are using sound to transport users to sonic
spaces, bringing audio to the forefront of AR experiences — and as
a gateway to the metaverse. The richness of sound can transport
users to new experiences, affecting moods and behaviors.
- Bet on AI Discovering the Next DrugBig tech
has been inching into healthcare, and now Google’s Alphabet is set
on AI-drug discovery with its recent formation of Isomorphic
Laboratories, building on research by artificial intelligence lab
DeepMind, acquired by Google in 2014.
- Bet on the Chief Heat Officer Climate change
is an undeniable threat, but taking action on it has the economic
upside of creating new jobs, such as Chief Heat Officers. Cities
where climate change is marked by extreme heat from Phoenix to
Miami, have introduced these new roles to implement everything from
resiliency centers where residents can go cool off to planting
trees and educating city dwellers on climate action.
“Business Bets provides an edge for illuminating changes that
are both disruptive and emerging in the year ahead. From audio
technologies that evolve to better bridge the physical and digital
to products created with direct carbon capture, we can expect to
see many innovations intensify and gain momentum in 2022 and
beyond,” said Camilo La Cruz, chief strategy officer, sparks &
honey.
sparks & honey will explore select business bets in a
special Culture Briefing this Wednesday, December 15th. For more
information on sparks & honey and the Business Bets report,
visit: https://www.sparksandhoney.com/business-bets-2022
About sparks & honey: sparks &
honey is a cultural intelligence consultancy helping organizations
understand explosive and immediate cultural shifts, as well as
cultural movements that develop over time. They leverage their
custom SaaS platform, called Q™, in combination with a powerful
human network to quantify culture, decode the future, and ignite
transformation for brands and their consumers. Produced in
conjunction with the World Economic Forum, sparks & honey’s
recent intelligence report, Precision Consumer 2030, was
presented from the stage at Davos in 2020. sparks & honey is a
part of the Omnicom Precision Marketing Group.
About Omnicom Group Inc.: Omnicom Group
(omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional
marketing, public relations and other specialty communications
services to over 5,000 clients in more than 70 countries. Follow us
on Twitter for the latest news.
Press Contact:Christine Perez-O’RourkeDiGennaro
Communicationschristine@digennaro-usa.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/37955ea0-37e2-4511-baef-f47ec38fc25c
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