Purpose Investments Celebrates One Year of World’s First Ether ETF with New Crypto Web Platform
20 Abril 2022 - 8:30AM
One year after launching the world’s first Ether spot ETF (Purpose
Ether ETF; TSX ticker: ETHH), Purpose Investments Inc. (Purpose)
today launched Purpose Crypto Corner, a new cryptocurrency hub on
its website to help educate investors and advisors of all
experience levels with digital assets. Purpose is also preparing to
launch the first spot Bitcoin ETF in Australia with Cosmos Asset
Management (Cosmos AM) for a target date of April 27.
“We launched Purpose Ether ETF to give retail and institutional
investors an easy way to access this amazing asset. Since
launching, we’ve seen Ether’s price rise and fall, but despite its
volatility, our long-term outlook is extremely optimistic. With
Ethereum 2.0 around the corner, we believe Ethereum’s value
proposition will only grow. Of all the cryptocurrencies, Ether is
one that I’m most excited about,” said Vlad Tasevski, Chief
Operating Officer and Head of Product at Purpose.
Following its launch, Purpose Ether ETF quickly became a
worldwide industry favourite for retail investors and institutions
alike. Its global popularity is in part because of its ability to
accurately track performance to the underlying Ether tokens, giving
the fund a competitive advantage over futures-based products and
non-redeemable trusts. Now a year later, the fund continues to
reduce friction that retail and institutional investors have
accessing the crypto space, giving retail investors a way to
securely invest in Ether without the high fees of transactions on
crypto exchanges and providing institutions with a secure, easy way
to trade, hold, and allocate Ether in their portfolios.
In conjunction with ETHH’s first year anniversary, Purpose today
launched Purpose Crypto Corner, a cryptocurrency investing and
education hub, to signify its continued commitment to democratizing
the sometimes-intimidating world of digital assets.
“Our interest in cryptocurrency goes beyond investing, and we
wanted our web presence to reflect that. Our aim is for Purpose
Crypto Corner to become the global go-to source for people of all
experience levels with crypto—whether they’re an advisor with a
billion-dollar book exploring crypto investment options or someone
completely unfamiliar with the space who wants to learn the basics
of Bitcoin, Ether and all crypto,” said Vlad Tasevski, Chief
Operating Officer and Head of Product at Purpose.
With the launch of Purpose Crypto Corner, Purpose continues to
build bridges between the crypto community, the financial services
sector, and the general public. Its new crypto hub, which can be
found on the Purpose website at
www.purposeinvest.com/crypto/overview, provides a central
repository for cryptocurrency educational and investment content.
It offers a vast array of topical blog posts, FAQs, and whitepapers
on subjects ranging from Bitcoin mining to Ether staking to
stablecoins. Those interested in crypto investing are able to
quickly compare the offerings of different Purpose funds so they
can easily find what best suits their needs.
Purpose is also partnering with Cosmos AM to deliver a
much-anticipated Bitcoin ETF to the Australian market for retail
and institutional investors. The ETF—Cosmos Purpose Bitcoin Access
ETF (CBTC) — is anticipated to launch on April 27. Cosmos AM has
been at the forefront of the development and innovation around
cryptocurrency ETFs in Australia, including the launch of DIGA, the
first pure cryptocurrency ETF, in 2021. Through this partnership,
Purpose and Cosmos AM intend for the Bitcoin ETF to be the first of
many new crypto products and investment options in the region.
To learn more about Purpose Ether ETF, please visit:
https://www.purposeinvest.com/funds/purpose-ether-etf. To explore
Purpose’s new cryptocurrency education and investment hub, please
check out Purpose Crypto Corner:
https://www.purposeinvest.com/crypto/overview.
About Purpose Investments
Purpose Investments is an asset management
company with more than $14 billion in assets under management.
Purpose has an unrelenting focus on client-centric innovation, and
offers a range of outcome-focused products. Purpose Investments is
led by well-known entrepreneur Som Seif and is a division of
Purpose Unlimited, an independent technology-driven financial
services company.
For further information please contact: Keera
Hart Keera.Hart@kaiserpartners.com 905-580-1257
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