Matterport, Inc. (Nasdaq: MTTR), the leading spatial data company
driving the digital transformation of the built world, announced
that GUESS?, Inc. (NYSE: GES) (“GUESS”), the global fashion brand
and retailer, has adopted Matterport digital twins to ensure brand
consistency across its stores and create immersive, virtual
experiences for its employees, external buyers and wholesale
partners. Since 2017, GUESS has used Matterport digital twins, or
photorealistic digital replicas of stores, to realize a 200 percent
increase in productivity, a 30 percent decrease in travel costs,
and a 95 percent reduction in departmental paper and printer ink
costs. Additionally, by equipping employees with iPad® and the
Bigtincan sales enablement solution, GUESS trained and collaborated
remotely with staff, engaged partners and wholesale customers,
replacing in person store and showroom visits with virtual
experiences.
“Brick-and-mortar retailers still face a lot of uncertainty, but
digital twins have enabled us to streamline our operations
worldwide and build exciting, virtual experiences that set us up
for long-term success,” said Jacklyn De Antunano, Project Manager,
Training and Development, at GUESS. “Whether we are onboarding new
employees or making updates to our store displays, brand
consistency is crucial. With Matterport digital twins,
merchandising teams at our Los Angeles headquarters can set clear
directives for our stores worldwide, while new hires can more
easily familiarize themselves with our brand. In addition, creating
digital twins of our showrooms help us provide a seamless, virtual
experience for buyers.”
At GUESS, visual merchandising teams frequently reimagine its
brick-and-mortar experience. To ensure global brand consistency
across stores, GUESS configures new layouts and displays in a mock
store at its corporate headquarters (HQ). GUESS captures a digital
twin of its sample space with a Matterport camera and then shares
it with store managers globally to replicate in-person. To provide
detailed instructions for store teams, each digital twin contains
Mattertags – color-coded, visual tags anchored to a specific
product and embedded with audio, video, or detailed notes from
GUESS HQ. Equipped with iPad, GUESS’ store teams can view their
Matterport digital twins directly through Bigtincan, the company’s
sales enablement platform and central hub for proprietary content
and knowledge.
With quick, convenient access to digital twins, retail
associates can make merchandising updates on the fly and onboard
new employees with rich, 3D visuals that demonstrate brand
guidelines and in-store layouts. Using digital twins in this
process, GUESS saw a 200 percent increase in productivity in the
same amount of time as a typical merchandising directive.
Additionally, using digital twins allowed them to reduce team
travel by 30 percent through remote collaboration and eliminate the
typically manual process of printing and shipping materials
directly to stores, resulting in a 95 percent reduction in
departmental paper and printer ink costs.
To liaise with buyers and wholesale partners, GUESS relies on
showrooms to market new products and collections. GUESS used
Matterport digital twins in place of in-person showroom visits to
create an immersive, virtual experience for buyers. With digital
twins, GUESS can remotely share new collections and convey detailed
product information, enabling buyers to view a garment from any
angle, zoom in for closer inspection, and make direct purchases.
Since adopting digital twins, GUESS has doubled its number of
showroom appointments and significantly reduced the air travel
previously required for its staff and wholesale customers.
“The retail landscape has shifted, and Matterport digital twins
are helping traditional, brick-and-mortar retailers innovate their
solutions to connect virtually with internal and external
stakeholders,” said Stephanie Lin, Senior Director, Global Retail
Strategy for Matterport. “GUESS demonstrates the multiple use cases
for digital twins across the retail industry. From creating a
consistent brand experience at the store level to powering new,
remote experiences for buyers, GUESS has leveraged Matterport to
unlock a truly omnichannel experience.”
Read the GUESS case study to learn how they use Matterport,
iPad, and Bigtincan. Also, learn more about how Matterport is used
for Retail at matterport.com/retail.
About MatterportMatterport, Inc. (Nasdaq: MTTR)
is leading the digital transformation of the built world. Our
groundbreaking spatial data platform turns buildings into data to
make nearly every space more valuable and accessible. Millions of
buildings in more than 177 countries have been transformed into
immersive Matterport digital twins to improve every part of the
building lifecycle from planning, construction, and operations to
documentation, appraisal and marketing. Learn more at
Matterport.com and visit our Discover page to browse a collection
of digital twins captured by our customers.
©2022 Matterport, Inc. All rights reserved. Matterport is a
registered trademark and the Matterport logo is a trademark of
Matterport, Inc. All other marks are the property of their
respective owners.
About GUESS?, Inc.Established in 1981, GUESS
began as a jeans company and has since successfully grown into a
global lifestyle brand. Guess?, Inc. designs, markets, distributes
and licenses a lifestyle collection of contemporary apparel, denim,
handbags, watches, eyewear, footwear and other related consumer
products. Guess? products are distributed through branded Guess?
stores as well as better department and specialty stores around the
world. As of January 29, 2022, the Company directly operated 1,068
retail stores in the Americas, Europe and Asia. The Company’s
partners and distributors operated 563 additional retail stores
worldwide. As of January 29, 2022, the Company and its partners and
distributors operated in approximately 100 countries worldwide. For
more information about the Company, please visit www.guess.com.
About BigtincanBigtincan is helping the world’s
leading brands facilitate the buying experience of the future.
Everything we offer is designed to be smart, flexible, and easily
adapted to unique business processes with highly personalized
experiences that people and brands love. We’re on a mission to help
companies deliver branded buying experiences that are engaging,
personalized, provide value and guide people to the best decisions
with confidence. Innovative companies like Nike, Guess, Prudential,
and Starwood Hotels trust Bigtincan to enable customer-facing teams
to intelligently prepare, engage, measure and continually improve
the buying experience for their customers. For more information
about Bigtincan (ASX: BTH), visit: www.bigtincan.com or follow
@bigtincan on Twitter.
Media Contact:Tim McDowdDirector,
Communicationspress@matterport.com +1 (650) 273-6999
Investor Contact:Soohwan Kim, CFAVP, Investor
Relationsir@matterport.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/86fb3e73-933e-4a6c-af05-b32dbe7225c7
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