Digital powerhouse Future Publishing announced today that Shayna Kossove, formerly CRO of Who What Wear, will lead a newly formed Fashion, Beauty, and Homes revenue team as Commercial President, and will oversee direct sales and custom partnerships across Future’s Women and Home Interest portfolio of brands.

The move comes alongside Future’s meteoric rise as a key player in the Women’s Lifestyle and Home Interest arena, with its leading brands Who What Wear, Marie Claire, Woman & Home, Homes & Gardens, Real Homes, and more.

“By combining our teams, we leverage our best-in-class branded content, influencer marketing and audience data capabilities, alongside our broad scale, to offer our clients a level of audience and content that can’t be found elsewhere,” said Zack Sullivan, Chief Revenue Officer at Future. “We are excited that as part of the change, we can develop deeper strategic relationships with advertisers and look to expand the team with further growth planned in 2023.”

Shayna Kossove is a founding member of Who What Wear, which was acquired by Future earlier this year. She brings an extensive record of generating revenue for digital media companies, including developing ground-breaking partnerships with fashion, luxury, retail, and beauty brands.

Prior to Who What Wear, Kossove was Head of Revenue at LX.TV, a division of NBCUniversal. She also held senior business development roles at Conde Nast, the Hollywood Reporter and LA Confidential Magazines.

“Very few publishers have the scale, technology, and brand value to thrive under evolving market conditions, but Future is the exception with every essential component to drive revenue and flourish,” Kossove said. “We can't wait to unlock more value for our audiences and partners with Future’s incredible capabilities.”

About Future

Connectors. Creators. Experience Makers.

Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams. Every month, it connects over 400 million people worldwide with their passions, through expert content, world-class events, and cutting-edge proprietary technology. Every year Future attracts millions of consumers to its brands’ websites, magazines, events, and social spaces. Its factual production company Future Studios specializes in producing amazing content, enjoyed and shared by millions of people worldwide.

Its market-leading portfolio of over 240 brands spans technology, games, TV and entertainment, women’s lifestyle, luxury, wealth, knowledge, music, creative and photography, sports, home interest, and B2B sectors. Brands include: TechRadar, Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter, Kiplinger, The Week, Guitar World, Digital Camera World, and Live Science. For more information visit: www.futureplc.com

Media Contact: Hugh Moore Broadsheet Communications for Future Publishing (US) 202-471-0661 hugh@broadsheetcomms.com

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