springbig Implements Social Equity Program in Support of Marginalized Communities in Cannabis
23 Agosto 2022 - 8:00AM
springbig (the “Company”) (NASDAQ: SBIG, SBIGW), a leading provider
of SaaS-based marketing solutions, consumer mobile app experiences,
and omnichannel loyalty programs to the cannabis industry, today
introduced its social equity program. The newly launched initiative
aims to provide equitable opportunities for social equity license
holders in marginalized communities that have been
disproportionately impacted by the War on Drugs.
springbig is invested in the growth and success of the license
holders they partner with through this unique program. Springbig’s
program provides a well rounded and comprehensive offering that
provides much more than just advantaged pricing. Participants will
have access to exclusive webinars and social equity events as well
as three months of hands-on training led by industry experts and
client success managers dedicated to helping companies reach their
marketing goals. springbig will also equip social equity license
holders with customized marketing collateral that will promote
their product offerings and engage customers.
springbig extends its commitment to elevating social equity
license holders through its comprehensive loyalty+ program. Program
participants will have access to 60,000 text messaging credits,
discounted startup fees and reduced loyalty+ program costs. The
loyalty+ program also includes the following features:
- Loyalty Rewards Wallet: Allow members to keep
track of their points, update their profiles, shop online, redeem
rewards and access exclusive offers.
- Budz Referral Platform: Gain new customers by
offering rewards to those who invite their friends, family and
followers to engage with their favorite cannabis retailers.
- Feedback Survey Tools: Learn about the needs
and wants of your customers through in-depth, creative survey
campaigns.
- Datahub Analytics: Formulate data-driven
decisions through an extended suite of analytics dashboards.
“By partnering with social equity license holders through our
unique program, we are reinforcing our commitment to building an
equitable marketplace that elevates marginalized communities,” said
Jeffrey Harris, springbig CEO. “Our social equity program features
a complete suite of tools that will help generate meaningful
results for each of our program participants. As we continue to
address the impact of the inequalities that exist within the
industry, we aim to evolve our efforts to assist social equity
license holders as they strive to reach their goals.”
For more information regarding springbig's latest integration
efforts, please visit https://springbig.com/.
About springbigspringbig is a market-leading
software platform providing customer loyalty and marketing
automation solutions to cannabis retailers and brands in the U.S.
and Canada. springbig’s platform connects consumers with retailers
and brands, primarily through SMS marketing, as well as emails,
customer feedback system, and loyalty programs, to support
retailers’ and brands’ customer engagement and retention. springbig
offers marketing automation solutions that provide for consistency
of customer communication, thereby driving customer retention and
retail foot traffic. Additionally, springbig’s reporting and
analytics offerings deliver valuable insights that clients utilize
to better understand their customer base, purchasing habits and
trends. For more information, visit https://springbig.com/.
Media ContactClare RedlickMATTIO
Communicationsclare@mattio.com
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